EV Consumer Behavior and Perceptions
What changes with charging: how EV buyers differ from combustion-engine drivers. Research for OEMs, dealers, and charging providers
Switching from a combustion engine to an EV means buying a car and a charging solution at the same time. That changes what customers need to know, what they worry about, and what they expect from dealers and providers. Several of USCALE’s studies include combustion-engine drivers as a comparison group, so you can see what really changes.
Which questions do our studies answer?
Why do combustion-engine drivers hesitate to switch?
The EV Adopter Persona Study surveyed 1,000 combustion-engine drivers in Germany. It covers reasons for and against buying an EV, including charging times and charging infrastructure, charging options at home and at work, and how range and price influence each persona’s decision.
What changes in the buying process?
The EV Retail Study (New Cars) follows EV shoppers and owners from information and test drive to purchase, contract, and handover, with 503 combustion-engine drivers as a comparison group. It covers planned charging behavior, information needs about charging technology, and test charging during the test drive.
What holds used-EV buyers back?
The EV Retail Study (Used Cars) looks at reasons against buying a used EV, including charging costs, missing home charging, a confusing charging landscape, and payment methods. It also shows what dealers can do, for example support with home charging equipment and PV systems.
How do EV owners use the charging features in their car?
The EV Satisfaction Study asked 4,004 EV drivers in the DACH region about route and charging planning, charging settings, charging monitoring, and the problems that occur. It shows how mature these concepts are from the driver’s point of view.
What happens once the car is on the road?
Charging does not end with the purchase. Our charging studies show how EV drivers charge at home and in public, which providers and tariffs they choose, and how they pay.
What should dealers offer at handover?
How should dealers and OEMs bundle charging offers, such as charging cards, tariffs, and home charging solutions, with the car? That is an open question in EV retail. Let’s talk about how research can help answer it.
See all USCALE multi-client studies here. Questions? Write to contact@uscale.digital.
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