EV TYre study 2025
EV Tyre Study: Experiences and expectations of electric car drivers when buying tyres
The EV Tyre Study surveys the experiences of electric car drivers when buying and using tyres. The survey focused on purchase criteria, the tyre purchasing process and satisfaction. We also asked respondents what they think of specific EV tyres.
The electric car Tyre Study was conducted online in January 2025 among N = 1,006 e-car drivers in the DACH region. In addition, the survey was conducted with N = 501 drivers of combustion vehicles of all brands. This makes it possible to show how e-cars differ from combustion vehicles when it comes to tyres.
Contents and added value of the EV Tyre Study:
Contents of the EV Tyre Study
Segmentation criteria:
- Vehicle (brand, first registration, company car, employer contribution to charging costs)
- Driving habits (kilometres driven per year and per day of the week)
- Workshop types
- Living situation (type of house, size of the place of residence)
- Demographics (age, gender, income)
Tyres:
- Tyre category (summer/winter tyres, all-season tyres)
- Tyre type (original tyres vs. replaced tyres)
- Special EV tyres (awareness, purchase, satisfaction)
- Information needs & sources
- Contact behaviour when buying tyres
- Purchase location & reasons
- Tyre replacement
- Purchase of used tyres
- Tyre satisfaction
- Image & awareness of different tyre brands
- Driving characteristics of the tyres
Target group of the survey
For this study owners and drivers of fully battery-electric e-cars were surveyed. Respondents had owned their cars for 2.5 years on average. Drivers of combustion engines were surveyed for comparison.
Added value and benefit for after-sales organisations and workshop operators
The study is primarily aimed at after-sales teams at vehicle manufacturers and importers, workshop operators, and dealer network developers.
The EV Tyre Study shows what information EV buyers need, which tyres they choose, and how interested they are in special EV tyres. This helps suppliers build on their strengths and fix weaknesses in their own offerings. Product managers get a solid basis for developing or revising their own offerings.
Dashboard for analysis
Many of the most useful findings only show up when you break results down by customer group. That lets providers tailor their offers to each segment. With a large sample, subscribers can split the results any way they like in the interactive dashboard and dig into the details. In addition, the dashboard shows all pre-clustered verbatim mentions of the respondents.
USCALE multi-client studies: A satisfaction study for each touchpoint of the e-mobile customer journey
Since 2018, USCALE has surveyed EV drivers about their expectations and experiences at every touchpoint of the customer journey. See all USCALE multi-client studies here. For a summary of our EV customer research, see EV Consumer Behavior and Perceptions.
We publish excerpts from our studies in LinkedIn posts by USCALE and our founder, Axel Sprenger.
Questions? Write to contact@uscale.digital.
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