ELECTROMOBILITY from the CUSTOMER’S perspective

Would you like us to inform you regularly about the most important results of our studies on electromobility?

Why are customer studies on electromobility so important?

Electromobility is changing the entire market

The automotive industry is undergoing profound change. It is not only electric cars that need to be rethought in many areas, but also manufacturers’ services relating to the car itself. The industry must therefore adapt to the new conditions as quickly as possible. The energy sector is also facing massive changes. From their point of view, however, there is mainly potential. In contrast, the mineral oil industry faces the challenge of converting the sale of petrol and diesel into the sale of electricity. A completely new market is opening up for the charging technology sector, i.e. both the providers of charging hardware and the providers of software for charging services and back-end systems.

The four drivers of change

1. New customer behaviour

Charging is completely different to refuelling. Drivers of combustion vehicles always had to go to the petrol station to refuel. Drivers of electric cars, on the other hand, have many options for charging their cars. The petrol station therefore has competition from home photovoltaic systems, retailers, employers and the energy industry. They all now provide electricity. With the gradual expansion of the charging infrastructure, users are developing the charging mix that is best for them. This creates new requirements for vehicles and charging services.

USCALE studies on electromobility precisely describe the new requirements for this.

2. New customer segments

The transition, or the ramp-up of electromobility, will take 15 to 20 years. During this time, different customer groups will gradually switch to electric cars. Each customer group is different. So-called adopter segments have different motivations to switch. Providers of electric cars and charging services must adapt to this.

USCALE studies on electromobility segment the market and show which customer segments have which requirements.

3. New products and services

New needs lead to new offers. The charging market offers numerous technical possibilities, utilisation situations and supply structures. Not all of them will work. Product developers and product managers have to test, learn quickly and optimise their offerings. Marketing experts and sales staff must constantly adapt.

USCALE studies show the ongoing changes.

4. New market participants and market structures

New requirements and new offerings attract new market players who sense opportunities and challenge the top dogs for their position. Established and new market players must quickly recognise market changes and constantly monitor their position in the market.

USCALE studies on electromobility show all market participants how the market changes over time.

Automotive and charging market in a critical phase

New behaviour leads to new services. New services lead to new providers and new market structures. The new market is now being distributed. All providers must stay on the ball and find, defend and expand their position in the new market. To do this, you need to keep your ear to the ground. As long as the market is still completely immature, not only to your own customers, but to the market as a whole.

We show extracts from the vehicle studies and the charging studies on electromobility in the NEWS section of this website and in the LinkedIn posts by USCALE and Axel Sprenger.