Marketing of innovative products and services follows its own rules.
The core of success is to align your product and marketing concept with the innovators and adopter groups.
UScale determines the product market fit of your innovative offer before market launch.
Together with your target group, we identify the usage drivers and barriers that are relevant for success.
INNOVATION
THE CUSTOMER’S VIEW ON INNOVATIVE PRODUCTS AND SERVICES
Innovative pay-per-use business models strongly depend on actual usage. Otherwise: No Use – No Revenue.
Hence, the first goal is to win customers who use an offer at all. Sounds easy, but it isn’t.
What are the decisive drivers and barriers for customers to use an innovative product? How can they be captured during development and an offer be interpreted correctly right away? At market launch, how can you ensure to address your target group with the USPs most resonating? How to accelerate diffusion and conversion after launch?
eMOBILITY
THE CUSTOMER’S VIEW ON THE eMOBILITY ECOSYSTEM
eMobility doesn’t just refer to a new engine. eMobility means a new world – for OEMs, solution providers and customers.
The market is still young, but competition is in full swing.
And what do customers say? What’s going well? What are the biggest pain points? What must providers consider in order to successfully pull customers into their own ecosystem and keep them loyal?
2 – Customer Surveys
Customer Surveys
On the most relevant eMobility topics, we conduct extensive surveys of EV drivers on our own behalf. We sell the results based on licenses.
Benefit from the fact that we can answer most questions about eMobility from our continuously updated and comprehensive studies with more than 3,000 e-car drivers at a time.
How do EV drivers use their e-cars? What problems arise in the process?
What are the charging habits of e-car drivers on the road? What problems do they have charging in public?
Under what conditions are e-car drivers willing to participate in smart charging?
What are the market shares of the eMobility service providers? Which are used most often? Why?
What are the charging habits of EV drivers at home? What problems do they have charging at home?
What are the most important drivers and barriers for adopters to switch to eMobility?
What are the expectations of e-car buyers? What are their experiences?
Which target group will switch to eMobility next? What is the best way to address them?
3 – Press
Press
Our survey results are regularly used in the press as a professional basis for reporting on e-mobility.
(August 13, 2021) Public charging:
Many e-drivers see a need to expand public charging facilities
(June 17, 2021) E-car study:
Tesla drivers are the most satisfied
(June 16, 2021) Tesla with highest satisfaction:
Only one in two electric car drivers would recommend their car to others
(December 10, 2020) Study:
User acceptance for smart charging
(April 15, 2019) Electromobility study:
4 surprising findings about EV drivers
(September 18, 2019) Bundesverband eMobilität: Car trade not prepared for electric cars
(March 31, 2020) Transport turnaround:
E-cars are getting better, but customers are dissatisfied - what's the reason?