Marketing of innovative products and services follows its own rules.

The core of the success? Addressing innovators, early adopters and the following segments separately and in a very targeted manner.

UScale determines which product features really count for sales and how innovations can be successfully marketed.

INNOVATION

THE CUSTOMER’S VIEW ON INNOVATIVE PRODUCTS AND SERVICES

Innovative pay-per-use business models strongly depend on actual usage. Otherwise: No Use – No Revenue.

Hence, the first goal is to win customers who use an offer at all. Sounds easy, but it isn’t.

What are the decisive drivers and barriers for customers to use an innovative product? How can they be captured during development and an offer be interpreted correctly right away? At market launch, how can you ensure to address your target group with the USPs most resonating? How to accelerate diffusion and conversion after launch?

eMOBILITY

THE CUSTOMER’S VIEW ON THE eMOBILITY ECOSYSTEM

eMobility doesn’t just refer to a new engine. eMobility means a new world – for OEMs, solution providers and customers.

The market is still young, but competition is in full swing.

And what do customers say? What’s going well? What are the biggest pain points? What must providers consider in order to successfully pull customers into their own ecosystem and keep them loyal?

NEWS

NEWS

ALLE NEWS ANZEIGEN

1 – White Paper

White paper

UScale’s analyzes are based on current knowledge and methods from innovation and marketing research. With our solutions, we are pursuing completely new paths in customer research, which we describe in our white papers.

Numerous applications in various industries and business models show the practical suitability of our solutions.


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Mehr White Paper

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2 – Customer Surveys

Customer Surveys

On the most relevant eMobility topics, we conduct extensive surveys of EV drivers on our own behalf. We sell the results based on licenses.

Benefit from the fact that we are able to answer most of the questions on eMobility immediately. Our continuously updated, comprehensive and respresentative studies are based on 1000+ EV drivers each. This saves you time, money and the effort of running own surveys.


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Mehr Studien

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3 – Press

PRESS

Our survey results are regularly used in the press as a professional basis for reporting on e-mobility.


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Mehr Presse

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