The need for increased customer orientation is part of every Sunday speech and keynote presentation today.

Customer, however, look for convincing products and services rather than Sunday speeches.

UScale successfully connects management processes with customers and users.

INNOVATION

THE CUSTOMER’S VIEW ON INNOVATIVE PRODUCTS AND SERVICES

Innovative pay-per-use business models strongly depend on actual usage. Otherwise: No Use – No Revenue.

Hence, the first goal is to win customers who use an offer at all. Sounds easy, but it isn’t.

What are the decisive drivers and barriers for customers to use an innovative product? How can they be captured during development and an offer be interpreted correctly right away? At market launch, how can you ensure to address your target group with the USPs most resonating? How to accelerate diffusion and conversion after launch?

eMOBILITY

THE CUSTOMER’S VIEW ON THE eMOBILITY ECOSYSTEM

eMobility doesn’t just refer to a new engine. eMobility means a new world – for OEMs, solution providers and customers.

The market is still young, but competition is in full swing.

And what do customers say? What’s going well? What are the biggest pain points? What must providers consider in order to successfully pull customers into their own ecosystem and keep them loyal?