Marketing of innovative products and services follows its own rules.
The core of the success? Addressing innovators, early adopters and the following segments separately and in a very targeted manner.
UScale determines which product features really count for sales and how innovations can be successfully marketed.
THE CUSTOMER’S VIEW ON INNOVATIVE PRODUCTS AND SERVICES
Innovative pay-per-use business models strongly depend on actual usage. Otherwise: No Use – No Revenue.
Hence, the first goal is to win customers who use an offer at all. Sounds easy, but it isn’t.
What are the decisive drivers and barriers for customers to use an innovative product? How can they be captured during development and an offer be interpreted correctly right away? At market launch, how can you ensure to address your target group with the USPs most resonating? How to accelerate diffusion and conversion after launch?
THE CUSTOMER’S VIEW ON THE eMOBILITY ECOSYSTEM
eMobility doesn’t just refer to a new engine. eMobility means a new world – for OEMs, solution providers and customers.
The market is still young, but competition is in full swing.
And what do customers say? What’s going well? What are the biggest pain points? What must providers consider in order to successfully pull customers into their own ecosystem and keep them loyal?