ADAS Satisfaction Study 2026

Target group and possible segmentation:

• Drive, make & model
• Brand segment
• Year of registration
• Powertrain, power
• (BEV) Battery capacity
• Annual mileage, trips abroad
• Usage situations, proportion of motorway and cross-country trips
• Driving behavior
• Demographic data

General results:

• Awareness (mandatory systems)
• Take rate (optional systems)
• Overall satisfaction
• Brand profiles
• Problem summary
• Final comments

Deep dive driver assistance system:

Four mandatory systems:

• Lane keeping assist (LKA),
• Driver status monitoring (DSM),
• Autonomous emergency braking (AEB),
• Intelligent speed assist (ISA)

Four optional systems:

• Adaptive cruise control (ACC),
• Speed assist system (SAS),
• Lane following assist (LFA),
• Lane changing assist (LCA)

Additionally:

• Driver Assist (includes two or more optional systems)

Users were asked about all driver assistance systems with regard to the following topics:

• Awareness & usage (mandatory systems)
• Usage behavior (optional systems)
• Non-usage reasons
• Usage situations (optional systems)
• Satisfaction
• Problems
• Maturity level
• Recommendations to manufacturers

The study is aimed at teams at vehicle manufacturers and suppliers, in particular product management, R&D, after-sales, training, and dealer development.

The study on driver assistance systems provides KPIs and user ratings for all key functions of modern driver assistance technologies, from parking and lane-keeping assistants to adaptive cruise control and semi-automated driving functions. It shows clearly which systems meet customer expectations and where there is room for improvement.

For manufacturers and sales organizations, the study offers a solid basis for steering the strategic development of their ADAS portfolio, benchmarking market and competitive positions, and setting product priorities.

It also helps adapt training and communication, in retail and in conversations with customers, to increasingly connected and autonomous vehicles.

Many exciting insights only become apparent when the results are evaluated separately for important customer groups. This allows providers to tailor their offerings to different user segments. Thanks to the large sample size, subscribers to the study can split the results as they wish in the interactive dashboard and analyze them in detail.

Since 2018, USCALE has surveyed EV drivers about their expectations and experiences at every touchpoint of the customer journey. See all USCALE multi-client studies here.

We publish excerpts from our studies in LinkedIn posts by USCALE and our founder, Axel Sprenger.

Questions? Write to contact@uscale.digital.