Customer insights into charging technology and charging services

Quick and efficient access to key customer insights on electric cars

Regular customer surveys are time-consuming and expensive. That is why we have collected the most important questions from car manufacturers, energy suppliers, charging technology manufacturers and many others and regularly survey them in the DACH market and other important markets.

With our focus studies, we answer the majority of your questions off the cuff. If your questions go further, we will answer them with the help of our panel of 10,000 EV drivers. We can also target people with specific charging behaviour and vehicle brands.

Charging studies on segmentation: Addressing the right target group with the right products

Germany’s charging network is growing and new user groups are gradually entering the market as e-mobility ramps up. Initially, innovators and early adopters dominated the market for charging electric cars. Now the early majority group is entering the market and wants to charge its electric car. Motivation, preferences and behaviour change with the customer segments over time. In addition, providers are constantly developing new technical solutions, new products and services for charging electric cars. This is why the market is changing at such a rapid pace that it is not always easy for providers to keep pace with their offerings.

For this reason, we regularly conduct our studies, visualise changes and show trends for the coming years.

Furthermore, we have developed persona studies for important questions (EV adoption, charging behaviour and choice of car power provider) and segmented and described types for charging behaviour.

Customers in the purchase funnel to the right customised solution

What information needs do buyers have in the purchase funnel? Do people switching to electric mobility first look for an electric car or a charging solution for electric mobility? Do they buy from an electrician or a specialised provider?

In the electromobility ecosystem, industry boundaries are now becoming blurred. For this reason, many car manufacturers are now selling electricity and photovoltaic systems. This is why USCALE user studies show which user groups take which route to a suitable solution, what is important to them and how much trust they have in whom.

Charging studies with the usage behaviour, pain points and enthusiasm factors of charging technology

What experiences do electric car drivers have with their electric car and charging? Which service providers do they use and which contracts do they prefer? Furthermore: Which charge point operators (CPO) do they prefer to charge at and which payment methods do they use?

This is why USCALE charging studies show where things are really stuck, i.e. where the biggest pain points are. They also determine which solutions are convincing and which product features still need to be improved.

Charging studies on the most convincing manufacturers of charging technology, charging services and electric cars

In a dynamic, fast-growing market, everyone benefits. That’s good, but it masks the weaknesses in supply. As soon as supply catches up with demand, this takes its toll and leads to surprises for many manufacturers. This is exactly what happened after the sudden end of state subsidies at the end of 2023, which has already caused numerous companies to experience economic problems, including insolvency.

To prevent this from happening, manufacturers need feedback from users. Quickly, systematically collected and processed and, of course, unembellished.

For this reason, USCALE benchmarking studies show which manufacturers are really convincing from a user perspective, which are falling behind the competition and why. You also receive the market shares of the most important providers.