Customer insights into charging technology and charging services

Regular customer surveys are both time-consuming and expensive. We have therefore collected the most important questions from car manufacturers, energy suppliers, charging technology manufacturers and others and survey them regularly in the DACH market and other important markets. With our focus studies, we answer the majority of your questions off the cuff. If your questions go further, we answer them with the help of our panel of 10,000 EV drivers. We can also target people with specific charging behaviour and vehicle brands.

As eMobility ramps up, new user groups are gradually entering the market. After the innovators and early adopters, the early majority group is now entering the market. Motivation, preferences and behaviour change with the customer segments over time. For this reason, USCALE studies visualise these changes and show trends for the coming years. In addition, we have already developed persona studies for important issues (EV adoption, charging behaviour and choice of car electricity provider).

What information needs do buyers have in the purchase funnel? Do switchers look for an EV or a charging solution first? Do they buy from an electrician or a specialised provider?

Industry boundaries are becoming blurred in the electromobility ecosystem. For example, many car manufacturers now sell electricity and photovoltaic systems. USCALE studies therefore show which user groups take which route to a suitable solution, what is important to them and how much trust they have in whom.

What experiences do EV drivers have with their EV and with charging? Which aspects go well? Which are not? Nevertheless, a lot has to be reinvented in electromobility. This is why USCALE focus studies show where things are really stuck, which solutions are convincing and which product features still need to be improved.

In a dynamic, fast-growing market, everyone benefits. That’s good, but it masks weaknesses in supply. As soon as supply catches up with demand, this will take its toll and lead to surprises for many manufacturers. For this reason, USCALE benchmark studies show which manufacturers are really convincing from the user’s point of view, which are falling behind the competition and why. You also get the market shares of the most important providers.

Developing innovations to market maturity is not only expensive but also the flop rate is high. To reduce the flop rate, we test your innovations and new products for product-market fit with the target group at an early stage. This gives you prioritised barriers in the targeted customer segments long before market launch and allows you to solve them during the development process. You also receive the most important drivers for various user segments for the campaign work of your marketing agencies.

Since 2018, USCALE has been systematically surveying EV drivers about their expectations and experiences at all touchpoints of the e-mobile customer journey. You can also find an overview of all USCALE focus studies HERE.

We also show extracts from other studies in the LinkedIn articles by USCALE and Axel Sprenger, our company founder.

If you have any questions, please contact us at contact@uscale.digital.