eMobility Private Charging Study 2022

Segmentation criteria:

• Charging behaviour (charging locations, charging occasions, charging frequencies, SoC during charging, reasons for not charging at home, charging types)
• Driving habits (mileage per year and per weekday, frequency of long-distance journeys, general usage habits)
• Demographics of e-car drivers
• Motivation eMobility
• Housing situation

Purchase Journey:

• Buyer type
• Order sequence of e-car, charging technology, power contracts
• Relevant aspects for the purchase decision re charging technology
• Places of purchase
• Installation

Charging technology:

• Shares of socket, simple / smart home charging station, reasons for socket instead of charger
• Charging capacity of home charging station
• Technical scope of functions
• Communication interfaces
• Manufacturer of charging device selected
• Usage (control type, control objectives)
• Charging problems, problem solving
• Settlement in apartment buildings
• Authorisation in apartment buildings
• Charging station satisfaction (quality, UX, range of functions)
• NPS manufacturer, reasons for detraction
• Desires for upgrading vs. desire for simpler solution
• Recommendations to manufacturers of charging technology, car dealers or manufacturers, energy suppliers, electricians, property managers of apartment buildings

After-sales charging technology:

• Needs for service or hotline contact
• Problems or reasons for enquiries
• Satisfaction with after-sales experience
• Service comments

Charging power contracts:

• Change of energy supplier or tariff in connection with the purchase of an e-car
• Current vs. previous supplier

For the study, only e-car drivers who have a home charging station and regularly charge at home were surveyed.  The survey structure makes it possible to differentiate between residents of single-family homes and residents of apartment buildings.

The study is mainly aimed at manufacturers and suppliers of charging technology for private charging.

Home charging solutions mostly include smart and standard wall boxes. In addition, in many cases there are integrated photovoltaic systems and the corresponding networking of the systems. The extensive survey and the high sample size provide a precise picture of current user behaviour, problems and wishes.

The results show manufacturers, providers and installers of private charging solutions and their smart integration into building technology what the users’ expectations and wishes are. This provides charging technology manufacturers, retailers and service providers with valuable input on what really matters, which prioritised needs for action can be derived and how they can design their future offers. In this way, they can concentrate their development and investments on the offers that lead to the highest demand, the highest customer loyalty and thus the highest turnover. Furthermore, subscribers to the study receive valuable information on the sales potential of future upgrades and cross-selling offers.

Many exciting findings only become apparent when the results are evaluated separately according to important customer groups. This allows providers to target their offers to different user segments in a differentiated way. Thanks to the high sample size, subscribers to the study can split the results in the interactive dashboard as they wish and analyse them in detail. In addition, the dashboard shows all pre-clustered verbatim mentions of the respondents.

Since 2018, UScale has been systematically surveying e-car drivers about their expectations and experiences at all touchpoints of the e-mobile customer journey. An overview with all UScale Focus Studies can be found HERE.

If you have any questions, please contact us at contact@uscale.digital.