Customer Studies for Charge Tech Manufacturers

The charging market is changing rapidly. Competition is increasing significantly and new customer segments with new needs are looking for the right charging technology for them.

USCALE studies answer the most important questions of product managers and show what is important:

• What is your own competitive position? Which KPIs are relevant?
• Which pain points need to be addressed and overcome?
• What charging habits are there?
• What are the different target groups?
• Which charging use cases are relevant for which target group?
• Which features are necessary and add real value?
• How should your own offers be positioned in terms of price?
• What trends need to be considered?
• and much more.

Electromobility and charging technology are making enormous progress. The range of features on offer is constantly growing and developers have to ask themselves which ideas and concepts have particular potential. At the same time, developers and project managers have to keep a close eye on costs.

USCALE studies answer the most important questions of developers and IT and show what is important:

• What are the usage habits and how would customers like to use the charging technology?
• Which features are really important? And which ones only increase the manufacturing costs but not the customer benefit?
• Which operating aspects need to be considered? Also, what does this mean for usability?
• What kind of connectivity do customers want?
• Which authorization and payment methods are particularly relevant?
• What differences in the target groups need to be taken into account?
• What role do upgrades play in general?
• and much more.

The segmentation of target groups in the EV market follows different rules. Familiar segmentation schemes such as SINUS are only of limited help in the current market phase.

USCALE studies answer the most important questions of marketing managers and provide important input for the work of agencies:

• Which target group segments are relevant in the world of charging technology?
• Which personas are behind the target groups?
• What information needs do charging technology shoppers have?
• What barriers are there but also how can they be addressed in marketing?
• What does the purchase funnel for charging technology look like?
• Which media channels best reach charging customers?
• and much more.

The sales process for wallboxes has many routes. In addition to the classic multi-stage sales process via the electrical trade, many other channels have become established.

USCALE studies not only answer your questions but also show what is important:

• Which target group segments can be reached but also how?
• How does the customer journey differ for charging technology?
• What role does the information phase play? Also, what information do customers seek, and how can we support it in sales?
• What is the first point of contact?
• Which purchase locations are relevant for charging technology buyers in general?
• and much more.

Since 2018, USCALE has been systematically surveying EV drivers about their expectations and experiences at all touchpoints of the e-mobile customer journey. In addition, you can find an overview of all USCALE focus studies HERE.

We also show extracts from other studies in the LinkedIn articles by USCALE and Axel Sprenger.

If you have any questions, please contact us at kontakt@uscale.digital.