Customer Insights for Start-ups
eMobility is leading to completely new user behaviour and there is a lot to improve. The pain points of electromobility are considerable. This opens up space for start-ups with ideas and innovative solutions.
Venture capital is becoming scarcer. Start-ups and business developers have to be convincing in order to get money. Once the funds are available, the pressure to make a business model a success increases.
Our studies show start-ups where the pain points of electromobility lie. Our PAIN-GAIN approach offers a development framework for product-market fit. We use it to reliably test ideas for their market potential with the target group and identify differences between target groups.
Relevant Studies:
Business Development
Even if the basic idea for an innovation is promising and clearly formulated, there are many ways to realise it. Not all of them will be equally successful.
The agile pain-gain approach developed by USCALE uses a key figure to reliably show which ideas work and which don’t, even when budgets are tight.
- How big is the product-market fit?
- How big is the sales potential for an innovation?
- Which implementation variant works best? Which does not?
- Which target group is best reached? Which market offers the greatest opportunities?
- What are the biggest utilisation drivers? Which USP should be used to market an idea?
- What are the biggest barriers? Where should the next euro be invested?
Marketing
Not every target group responds to an innovation in the same way. Different target groups see different value added in the same innovation.
The agile pain-gain approach developed by USCALE uses a key figure to reliably show which ideas work and which don’t, even when budgets are tight.
- Which target group is best reached?
- Which target market offers the greatest opportunities?
- How do the perceived USPs differ by target group?
- So which USP should be used to market an idea?
- Are there differences in the perceived barriers depending on the target group segment?
- Which barriers must be avoided in marketing?
- and much more.
USCALE focus studies: User studies on electromobility
Since 2018, USCALE has been systematically surveying EV drivers about their expectations and experiences at all touchpoints of the e-mobile customer journey. In addition, you can find an overview of all USCALE focus studies HERE.
We also show extracts from other studies in the LinkedIn articles by USCALE and Axel Sprenger.
If you have any questions, please contact us at kontakt@uscale.digital.
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What customer insights into electric cars, charging technology or charging services are you looking for? Whatever you are looking for, we look forward to exchanging ideas.
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