Market research on the entire customer journey of electromobility

Regular customer surveys are time-consuming and expensive. We have therefore collected the most important questions from car manufacturers, energy suppliers, charging technology manufacturers and others, and ask them regularly in surveys in the DACH and other important markets. With our focus studies, we answer the majority of your questions right off the bat. If your questions go further, we answer them with the help of our panel of 7,000 EV drivers. We can also target people with a specific charging behaviour and vehicle brands.

As eMobility ramps up, new user groups are gradually entering the market. After the innovators and early adopters, the early majority group is now entering the market. Consequently, motivation, preferences and behaviour change over time along with the participating customer segments. UScale studies have made these changes visible and show trends for the coming years. We also already have developed persona studies for important questions (EV adoption, charging behaviour and choice of electricity provider).

What information do buyers need in the purchase funnel in general? Do switchers firstly look for an e-car or a charging solution? Do they buy their charging solution from an electrician or from a specialist supplier? In the ecosystem of electromobility, old industry boundaries are blurring. Car manufacturers sell both photovoltaic systems and electricity. Energy providers sometimes even offer e-cars. UScale studies not only show which user groups take which route to the right solution but also what is important to them and how much they trust.

What experiences do EV drivers have with their EV and with charging? Which aspects go well? Which are not? UScale focus studies show where things are really struggling, which solutions are convincing and which product features still need to be improved.

In a dynamic, strongly growing market, everyone benefits. That is good, but it hides weaknesses in the supply side. As soon as supply catches up with demand, this will take its toll and lead to surprises for many manufacturers. UScale benchmark studies show not only which manufacturers are really convincing from the user’s point of view, and which are falling behind relative to the competition but also why. In addition, the market shares of the most important providers are highlighted so that venders know their own position among competitors.

Developing innovations to market maturity is both expensive and the flop rate is high. We test your innovations and new products for product-market fit with the target group at an early stage. This way you get information about the most relevant barriers in the targeted customer segments long before market launch and can solve them during the development process. For the campaign work of your marketing agencies, you receive the most important drivers for different user segments.