Customer insights on electric cars

Quick and efficient access to key customer insights on electric cars

Automotive market research is time-consuming and expensive. That is why we have collected the most important questions from car manufacturers, energy suppliers, charging technology manufacturers and many others and regularly survey them in the DACH market and other important markets.

With our focus studies, we answer the majority of your questions off the cuff. If your questions go further, we will answer them with the help of our panel of 10,000 EV drivers. We can also target people with specific charging behaviour and vehicle brands.

EV studies on segmentation: Addressing the right target group with the right products

Germany’s charging network is growing and new user groups are gradually entering the market as e-mobility ramps up. Initially, innovators and early adopters dominated the market for charging electric cars. Now the early majority group is entering the market and wants to charge its electric car. Motivation, preferences and behaviour change with the customer segments over time. In addition, providers are constantly developing new technical solutions, new products and services relating to the use of electric cars. This is why the market is changing at such a rapid pace that it is not always easy for providers to keep track of the many changes.

For this reason, we regularly conduct our studies, visualise changes and show trends for the coming years.

Furthermore, we have developed persona studies for important questions (EV adoption, charging behaviour and choice of car power provider) and segmented and described types for charging behaviour.

Customers in the purchase funnel to the right customised solution

What information needs do buyers have in the purchase funnel and which purchase decision criteria are ultimately important? What information do car buyers look for on manufacturer and dealer websites and what is the digital experience like? What is the digital customer experience like when buying a car online?

In the electromobility ecosystem, industry boundaries are now becoming blurred. For this reason, many car manufacturers are now selling electricity and photovoltaic systems. This is why USCALE user studies show which user groups take which route to a suitable solution, what is important to them and how much trust they have in whom.

EV studies with the usage behaviour, pain points and enthusiasm factors of EVs

What is the electric car customer experience like from the perspective of electric car drivers? Which service providers do they use and which contracts do they prefer? Furthermore: Which charge point operators (CPOs) do they prefer to charge at and which payment methods do they use?

This is why USCALE charging studies show where things are really stuck, i.e. where the biggest pain points are. They also determine which solutions are convincing and which product features still need to be improved.

EV studies on vehicle manufacturers, importers, dealers, after-sales and the hotline

In a dynamic, fast-growing market, everyone benefits. That’s good, but it masks the weaknesses in supply. As soon as supply catches up with demand, this takes its toll and leads to surprises for many manufacturers. This is exactly what happened after the sudden end of state subsidies at the end of 2023, which has already caused numerous companies to experience economic problems, including insolvency.

To prevent this from happening, manufacturers need feedback from users. Quickly, systematically collected and processed and, of course, unembellished.

For this reason, USCALE benchmarking studies on customer satisfaction with car brands show which brands are falling behind the competition and why. Developers also receive precise information on which technical concepts are well received by customers and which are not. In addition, the EV satisfaction study, for example, contains around 20,000 verbatim responses with recommendations to the manufacturers.