Fleet Charging Study 2024

Status of electification:

• Status quo of electrification
• For companies not yet involved in electrification:
  • key barriers for procrastinators
• For companies already involved in electrification:die sich bereits mit der Elektrifizierung beschäftigen:
  • Status auf dem Weg zur Elektrifizierung der Flotte
  • Herausforderungen im Zusammenhang mit der Elektrifizierung
  • Rolle von Plug-Hybriden
  • Größe des elektrischen Fuhrparks heute
  • Ziele der Elektrifizierung

The following questions were only asked of companies that were already working on the electrification. The ‘non-electrification’ companies were screened out.

Fleet Charging segmentation criteria:

• Company sector, situation at the company’s local site, number of employees in the company
• Role of the respondent in the company
• Size of the fleet, types of vehicles in the fleet, purpose of the vehicles, mileage of the vehicle
• Vehicle brands in the fleet, purchase/lease of combustion engine vehicles and/or e-vehicles
• Objectives of fleet management, responsibilities of the respondent in the context of fleet management
• Fleet management software used, fuel cards used, integration of VISA/MASTERCARD in fuel cards incl. charging stations, charging stations used

Project participants and decision-makers:

• Those involved in the decision-making processes regarding electrification in the company
• Coordination of the project in the
• Decision-makers

Involvement of external partners:

• proactive approach to service providers on the subject of electrification, frequency and type of service providers that companies approach,
• sources of information
• involvement of partners in the various steps from planning to implementation (one-stop shop or interaction between several partners?)
• chosen partners
• reasons for choosing the respective partners in the respective phases

Fleet Charging Use-Cases:

• Charging locations per vehicle type
• Depot charging / charging at the place of operation:
  • planned charging solution (AC, DC, proportions, charging capacities)
  • Criteria for selecting the technical solution
  • Criteria for selecting the solution partner
  • Charging locations
  • at the company: charging frequency, charging manager, requirements for charging
  • Exchange of data between the charging management system and fleet management system
  • Selected providers for charging management
• Guest charging: technical requirements
• Employee charging: technical requirements
• Charging on route:
  • Selected providers
  • Reasons for choosing
• Charging at the client’s
• Charging at home:
  • technical requirements
  • Responsibility for procurement
  • Settlement
• Satisfaction:
  • mit der gewählten Lösung für alle Use-Cases
  • Gründe für Unzufriedenheit je Use-Case

Many departments are involved in the switch to EVs in companies. In addition to fleet managers, the survey therefore also asked managing directors, buyers, HR managers, etc. who are involved in and/or have a say in the electrification.

Companies that are not yet considering the electrification of their fleets were asked about their reasons, but then excluded from the survey.

The study is aimed primarily at manufacturers, operators and service providers in the public charging infrastructure sector, as well as retailers and employers.

The survey provides a precise picture of current user behaviour, user pain points and user needs. This enables charging technology manufacturers, operators and service providers to prioritise their investments and align them with quotations that lead to the highest demand, the highest customer loyalty and thus the highest sales.

The study shows retailers the huge potential for attracting EV drivers to their own stores, motivating them to stay longer and buying more, by offering the right charging options.

Many exciting findings only become apparent when the results are evaluated separately according to important customer groups. This allows providers to target their offers to different user segments in a differentiated way. Thanks to the high sample size, subscribers to the study can split the results in the interactive dashboard as they wish and analyse them in detail.

Since 2018, USCALE has been systematically surveying EV drivers about their expectations and experiences at all touchpoints of the e-mobile customer journey. You can find an overview of all USCALE focus studies HERE.

We show extracts from other studies in the LinkedIn articles by USCALE and Axel Sprenger, our company founder.

If you have any questions, please contact us at contact@uscale.digital.