Fleet Charging Study 2024
Charging technology requirements for company fleets and their providers
Employees of companies in Germany who alone or together with others make decisions about company vehicle fleets were surveyed for this Study in July 2024.
Of the 630 respondents, N = 212 are not yet considering the electrification of their fleets. The remaining N = 418 were asked about the status of their planning, their requirements, the involvement of partners, the solution they are seeking, etc.
Objectives of the study:
- Where do companies stand in Germany? What do they think about the electrification of their fleets? What objectives are they pursuing?
- Which use cases are relevant? Which solutions are they looking for for which use cases?
- Are they looking for one-stop-shop solutions? Which external partners are they working with?
- Which interfaces do they expect from charge point management systems?
- What are the differences between the types of fleets?
CONTENTS AND ADDED VALUE OF THE FLEET CHARGING STUDY
Contents of the Fleet Charging Study
Status of electification:
- Status quo of electrification
- For companies not yet involved in electrification:
- key barriers for procrastinators
- For companies already involved in electrification:die sich bereits mit der Elektrifizierung beschäftigen:
- Status auf dem Weg zur Elektrifizierung der Flotte
- Herausforderungen im Zusammenhang mit der Elektrifizierung
- Rolle von Plug-Hybriden
- Größe des elektrischen Fuhrparks heute
- Ziele der Elektrifizierung
The following questions were only asked of companies that were already working on the electrification. The ‘non-electrification’ companies were screened out.
Fleet Charging segmentation criteria:
- Company sector, situation at the company’s local site, number of employees in the company
- Role of the respondent in the company
- Size of the fleet, types of vehicles in the fleet, purpose of the vehicles, mileage of the vehicle
- Vehicle brands in the fleet, purchase/lease of combustion engine vehicles and/or e-vehicles
- Objectives of fleet management, responsibilities of the respondent in the context of fleet management
- Fleet management software used, fuel cards used, integration of VISA/MASTERCARD in fuel cards incl. charging stations, charging stations used
Project participants and decision-makers:
- Those involved in the decision-making processes regarding electrification in the company
- Coordination of the project in the
- Decision-makers
Involvement of external partners:
- proactive approach to service providers on the subject of electrification, frequency and type of service providers that companies approach,
- sources of information
- involvement of partners in the various steps from planning to implementation (one-stop shop or interaction between several partners?)
- chosen partners
- reasons for choosing the respective partners in the respective phases
Fleet Charging Use-Cases:
- Charging locations per vehicle type
- Depot charging / charging at the place of operation:
- planned charging solution (AC, DC, proportions, charging capacities)
- Criteria for selecting the technical solution
- Criteria for selecting the solution partner
- Charging locations
- at the company: charging frequency, charging manager, requirements for charging
- Exchange of data between the charging management system and fleet management system
- Selected providers for charging management
- Guest charging: technical requirements
- Employee charging: technical requirements
- Charging on route:
- Selected providers
- Reasons for choosing
- Charging at the client’s
- Charging at home:
- technical requirements
- Responsibility for procurement
- Settlement
- Satisfaction:
- mit der gewählten Lösung für alle Use-Cases
- Gründe für Unzufriedenheit je Use-Case
Target group of the survey
Many departments are involved in the switch to EVs in companies. In addition to fleet managers, the survey therefore also asked managing directors, buyers, HR managers, etc. who are involved in and/or have a say in the electrification.
Companies that are not yet considering the electrification of their fleets were asked about their reasons, but then excluded from the survey.
Value added and benefit for manufacturerer and service provider for depot and other company charging use-cases
The study is aimed primarily at manufacturers, operators and service providers in the public charging infrastructure sector, as well as retailers and employers.
The survey provides a precise picture of current user behaviour, user pain points and user needs. This enables charging technology manufacturers, operators and service providers to prioritise their investments and align them with quotations that lead to the highest demand, the highest customer loyalty and thus the highest sales.
The study shows retailers the huge potential for attracting EV drivers to their own stores, motivating them to stay longer and buying more, by offering the right charging options.
Dashboard for analysis
Many exciting findings only become apparent when the results are evaluated separately according to important customer groups. This allows providers to target their offers to different user segments in a differentiated way. Thanks to the high sample size, subscribers to the study can split the results in the interactive dashboard as they wish and analyse them in detail.
USCALE focus studies: User studies on electromobility
Since 2018, USCALE has been systematically surveying EV drivers about their expectations and experiences at all touchpoints of the e-mobile customer journey. You can find an overview of all USCALE focus studies HERE.
We show extracts from other studies in the LinkedIn articles by USCALE and Axel Sprenger, our company founder.
If you have any questions, please contact us at contact@uscale.digital.
How can we help you?
What customer insights into electric cars, charging technology or charging services are you looking for? Whatever you are looking for, we look forward to exchanging ideas.
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