The results of the UScale Smart Charging Adoption Study show the willingness to use and the biggest usage drivers and barriers of Smart Charging. Furthermore, the study examines the best ways to provide incentives and the trust of users in the various providers and their competence in integrating the components. The study is based on a survey of 1,830 e-car owners and buyers. The study tests the 10 most important use cases for grid-friendly and bidirectional charging.
- Relevance of smart charging
- 5 use cases for grid-friendly charging
- Incentives and willingness to pay
Structure of the Smart Charging acceptance study
The study asks drivers and buyers of electric cars with the corresponding usage behavior about the advantages and disadvantages of a total of 10 use cases.
First of all, the housing situation, charging technology at home, willingness to invest and general interest in smart charging were determined. Subsequently, the acceptance drivers and barriers for each use case were determined from the point of view of the study participants. The basis of the investigation is UScale’s approach to product-market-fit, in which the advantages and disadvantages of the offers are combined into one key figure. This metric correlates with the take rate of smart charging offers.
You can find out more about the method here .
In the second part of the study, the participants evaluated various incentive options, the expectations of discounts for grid-supportive charging and the expected compensation payment for participating in bidirectional charging.
In the third part of the study, the study participants evaluated the possibilities of technical integration. Furthermore, the confidence in the technical competence of vehicle, charging technology manufacturers, building services providers and electricity suppliers were asked. Finally, the participants rated their confidence in the trustworthy scope of user data and the preferred operation of the overall system.
The survey continues to provide the most important socio-demographic data.
target group and sample
Depending on the use case, e-car owners and buyers with different usage behavior were recruited. Residents of single-family houses (EFH) with and without photovoltaic/PV systems as well as residents of multi-family houses (MFH) were asked about grid-friendly and bidirectional charging at home. E-car drivers who have charging facilities at their employer were asked about grid-friendly charging at their employer, EV drivers who charge in public were asked about grid-friendly charging in public. Electric car drivers who charge publicly received questions about variable tariffs. EV drivers from all groups were asked about Vehicle-To-Load.
Added value and benefits of the Smart Charging acceptance study
The data shows for the 10 most important use cases of Smart Charging,
- how large the successfully addressable market of smart charging is,
- what the most important usage drivers and barriers are from the customer’s point of view and
- what are the prioritized levers for the successful marketing of smart charging.
The acceptance study is aimed at all developers, product managers, business development and marketing experts for smart charging components and solutions. The investigation helps with the design of the technical components and the calculation of business cases for the associated products and services.
Uscale focus studies: user studies on electromobility
Since 2018, UScale has been systematically questioning e-car drivers about their expectations and experiences at all touchpoints of the e-mobile customer journey. For more information on the UScale focus studies, please see HERE.
More information on the results of the Smart Charging Adoption Study can be found HERE .
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