EV TYre study 2025
EV Tyre Study: Experiences and expectations of electric car drivers when buying tyres
The EV Tyre Study surveys the experiences of electric car drivers when buying and using tyres. The survey focused on purchase criteria, the tyre purchasing process and satisfaction. Respondents were also asked about their opinion on specific EV tyres.
The electric car Tyre Study was conducted online in January 2025 among N = 1,006 e-car drivers in the DACH region. In addition, the survey was conducted with N = 501 drivers of combustion vehicles of all brands. This makes it possible to show how e-cars differ from combustion vehicles when it comes to tyres.
Contents and added value of the EV Tyre Study:
Contents of the EV Tyre Study
Segmentation criteria:
- Vehicle (brand, first registration, company car, employer contribution to charging costs)
- Driving habits (kilometres driven per year and per day of the week)
- Workshop types
- Living situation (type of house, size of the place of residence)
- Demographics (age, gender, income)
Tyres:
- Tyre category (summer/winter tyres, all-season tyres)
- Tyre type (original tyres vs. replaced tyres)
- Special EV tyres (awareness, purchase, satisfaction)
- Information needs & sources
- Contact behaviour when buying tyres
- Purchase location & reasons
- Tyre replacement
- Purchase of used tyres
- Tyre satisfaction
- Image & awareness of different tyre brands
- Driving characteristics of the tyres
Target group of the survey
For this study owners and drivers of fully battery-electric e-cars were surveyed. The average holding period of the respondents was 2.5 years. Drivers of combustion engines were surveyed for comparison.
Added value and benefit for after-sales organisations and workshop operators
The study is primarily aimed at after-sales organisations of vehicle manufacturers and importers, workshop operators and dealer engineers.
The EV Tyre Study shows the specific information requirements, the selected products and the interest of buyers of an electrical vehicle in special EV tyres. This enables suppliers to improve the strengths and weaknesses of their own offerings. Product managers receive a qualified basis for the development or revision of their own offers and services.
Dashboard for analysis
Many exciting findings only become apparent when the results are evaluated separately according to important customer groups. This allows providers to target their offers to different user segments in a differentiated way. Thanks to the high sample size, subscribers to the study can split the results in the interactive dashboard as they wish and analyse them in detail. In addition, the dashboard shows all pre-clustered verbatim mentions of the respondents.
USCALE focus studies: A satisfaction study for each touchpoint of the e-mobile customer journey
Since 2018, USCALE has been systematically surveying EV drivers about their expectations and experiences at all touchpoints of the e-mobile customer journey. You can find an overview of all USCALE focus studies HERE.
We show extracts from other studies in the LinkedIn articles by USCALE and Axel Sprenger, our company founder.
If you have any questions, please contact us at contact@uscale.digital.