Customer studies for charging technology manufacturers
Charging follows fundamentally different rules than refuelling. EV drivers are adapting and developing new charging habits. Depending on their personal living situation and driving profile, EV drivers need different charging technologies and services. This results in a mix of individually utilised charging use cases.
We can help here. USCALE asks EV drivers about their individual charging habits. From this, we develop charging profiles and charging personas. They are the basis for the success of product managers, developers, marketing and sales managers.
Product managers
The public charging infrastructure still falls short of expectations. So every charging point counts. Private charging technology is particularly important. USCALE studies show what is important:
- What are the charging habits?
- What are the different target groups?
- Which charging use cases are relevant for which target group?
- Which pain points need to be addressed and overcome?
- Which wallbox features deliver real added value?
- How should equipment packages be designed?
- and much more.
Developers
Electromobility and charging technology are making enormous progress. The range of features is growing continuously. USCALE studies show developers what is important:
- What are the usage habits? More importantly: How would customers like to use the charging technology?
- Which functions are relevant?
- Which operating aspects need to be considered? What does this mean for usability?
- What kind of connectivity do customers want?
- What role do upgrades play?
- and much more.
Marketing
The segmentation of target groups in the e-car market follows different rules. Familiar segmentation schemes such as SINUS are only of limited help in the current market phase. USCALE studies show which messages can be used to reach which target group:
- Which target group segments are relevant in the world of charging technology?
- What information needs do charging technology shoppers have?
- What barriers are there and how can they be addressed in marketing?
- What does the purchase funnel for charging technology look like?
- Which media channels are best used to reach charging customers?
- and much more.
Sales
The time of subsidy programmes is over. The sale of charging technology is therefore becoming more demanding. Suppliers must engage with the special customer journey of the charging technology world and understand exactly which customer can be reached for which offers and how. USCALE studies show what is important:
- Which target group segments can be reached and how?
- How does the customer journey differ for charging technology?
- What role does the information phase play? What information is sought and how can it be supported in sales?
- Which pain points need to be overcome for apartment blocks?
- Which purchase locations are relevant for charging technology buyers?
- and much more.
What research question do you have about eMobility?
Let’s talk and see how we can help you quickly. In the vast majority of cases, our focus studies contain the information you are looking for. If not, we will find a way to collect the data you need quickly.
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