ADAS Satisfaction Study 2025

Target group and possible segmentation:

• Drive, make & model
• Year of registration
• Company car share
• Powertrain, power
• (BEV) Range, battery capacity
• Annual mileage, trips abroad
• Usage situations, proportion of motorway and cross-country trips
• Driving behaviour
• Living & parking situation
• Demographic data

ADAS in general:

• Existing assistance systems in the vehicle
• Regularly used assistance systems in the vehicle
• Reasons for non-usage
• Recommendations from non-users

Deep dive driver assistance system:

Four key assistance systems:

• Adaptive cruise control (ACC),
• Traffic sign detection & speed regulation,
• Lane changing assist (LCA),
• Lane following assist (LFA)

Three reactive assistance systems:

• Lane keeping assist (LKA),
• Blind spot detection & warning,
• Distraction detection & warning

Three parking assistance systems:

• Automated parking,
• Automated trailer parking,
• Remote parking

Users were asked about all driver assistance systems with regard to the following topics:

• Usage situations and frequency
• Satisfaction
• Problems
• Perception
• Maturity level
• Recommendations to manufacturers

Summary:

• Overall satisfaction
• KANO
• Problem summary
• Final comments

The study is aimed at specialist departments within vehicle manufacturers and suppliers, in particular product management, research and development, aftersales, training and dealer development departments.

The study on driver assistance systems provides KPIs and user ratings for all key functions of modern driver assistance technologies, from parking and lane keeping systems to distance control and semi-automated driving functions. It clearly shows which systems meet customer expectations and where there is potential for optimisation.

For manufacturers and sales organisations, the study provides a sound basis for decision-making in order to strategically manage the further development of their system landscape, compare market and competitive positions, and define future product priorities.

In addition, it supports the adaptation of existing training and communication measures, both in retail and in customer dialogue, to the requirements of increasingly connected and autonomous vehicles.

Many exciting insights only become apparent when the results are evaluated separately for important customer groups. This allows providers to tailor their offerings to different user segments. Thanks to the large sample size, subscribers to the study can split the results as they wish in the interactive dashboard and analyse them in detail.

Since 2018, USCALE has been systematically surveying EV drivers about their expectations and experiences at all touchpoints of the e-mobile customer journey. You can find an overview of all USCALE focus studies HERE.

We show extracts from other studies in the LinkedIn articles by USCALE and Axel Sprenger, our company founder.

If you have any questions, please contact us at contact@uscale.digital.