Innovation

PRODUCT-MARKET FIT TESTING

The PAIN-GAIN test shows whether your innovative product offers real customer benefits – and can therefore be economically successful.

–> Arrange a free consultation now
–> Download white paper on the Pain-Gain test procedere

Why many innovations fail

When innovations fail, it is rarely due to technology. Studies show that the most common reason for product innovation failure is a lack of product-market fit.

For a long time, there was no test procedure to check product-market fit before market launch. The PAIN-GAIN test measures product-market fit in the early stages and enables targeted countermeasures to be taken.

The solution: The PAIN-GAIN test procedure

The PAIN-GAIN test is a standardised test procedure that allows you to measure the expected net added value from the customer’s perspective.

The test procedure is based on findings from behavioural and decision-making research. John Gourville from Harvard Business School shows in the Harvard Business Review when the adoption of innovations is successful:

Every product generates not only gain, but always new pain as well.

Your product will be successful if the advantages clearly outweigh the disadvantages.

Important: The target group’s perspective is decisive.

How the PAIN-GAIN test works

Together with experts in innovation management, we have developed the Pain-Gain Test as an agile test procedure for product-market fit. The test…

  • quantifies benefits (gains) and obstacles (new pains),
  • determines the PAIN-GAIN INDEX (PGI) as a key KPI for adoption, i.e. success,
  • shows which target group is most accessible,
  • prioritises where the next euro invested will bring the highest added value.

The Pain-Gain test can be used across industries and is easy to implement. It delivers practical results that help quickly – from product development to marketing.

  1. Define target group:
    We test with exactly the users you want to reach.
  2. Briefly introduce the product:
    Realistic, just like in real life.
  3. Conduct online survey:
    Standardised questionnaire, quantitative, meaningful.
  4. Analyse results:
    • Net added value for the target group (PGI)
    • Prioritised usage drivers & barriers
    • Recommendations for action

PGI ≥ 3 means: high product-market fit
PGI < 3 means: action required – and where you need to start

Who is the PAIN-GAIN test suitable for?

  • Corporates with new digital services
  • Innovation departments, product owners
  • Business owners, product managers, marketing
  • Start-ups
  • Investors for due diligence from a customer perspective

What’s in it for you?

  • Clarity on whether your idea has potential
  • Comparison of different variants: Which will be the most successful?
  • Comparison of different markets: Which is the most promising?
  • Identification of optimisation potential
  • Segmentation according to convinced and critical target groups
  • Identification of powerful USPs for marketing

WhitePaper:
Testing Product-Market Fit of Innovations

Arrange a free consultation now

You have a product idea or already a concept and want to secure your investment?
Your finished product is about to be launched on the market and are you looking for the best way to address your target group?
After a successful launch, you need to prioritise ideas on how to further develop the product?

Wherever you are with your innovation, let’s talk. We’ll quickly see how we can best help you.

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