{"id":1785,"date":"2025-11-04T11:00:14","date_gmt":"2025-11-04T10:00:14","guid":{"rendered":"https:\/\/uscale.digital\/en\/?p=1785"},"modified":"2026-09-25T10:36:32","modified_gmt":"2026-09-25T08:36:32","slug":"press-release-adas-satisfaction-study-2025","status":"publish","type":"post","link":"https:\/\/uscale.digital\/en\/2025\/11\/04\/press-release-adas-satisfaction-study-2025\/","title":{"rendered":"Press Release: ADAS Satisfaction Study 2025"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Automotive users lack trust in autonomous driving &#8211; USCALE study shows acceptance and usage experiences of the most important assistance systems in vehicles<\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:35% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1016\" height=\"1024\" src=\"https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/PM-ADAS-Satisfation-Study-1016x1024.jpg\" alt=\"\" class=\"wp-image-2213 size-full\" srcset=\"https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/PM-ADAS-Satisfation-Study-1016x1024.jpg 1016w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/PM-ADAS-Satisfation-Study-298x300.jpg 298w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/PM-ADAS-Satisfation-Study-150x150.jpg 150w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/PM-ADAS-Satisfation-Study-768x774.jpg 768w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/PM-ADAS-Satisfation-Study.jpg 1115w\" sizes=\"auto, (max-width: 1016px) 100vw, 1016px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h1 class=\"wp-block-heading is-style-underlined\" style=\"text-transform:uppercase\"><strong>ADAS Satisfaction Study 2025: <strong><strong>Automotive Users Lack Trust in Autonomous Driving<\/strong><\/strong><\/strong><\/h1>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Stuttgart, 4 November 2025 \u2013 Modern driver assistance systems are considered essential for the future of autonomous vehicles. However, consumer trust in these technologies remains surprisingly low. According to a recent survey of more than 4,000 car users in Germany, technological progress alone is not sufficient to secure widespread acceptance of autonomous mobility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">USCALE has, for the first time, conducted a comprehensive analysis of users\u2019 experiences, focusing on the actual usage, major hurdles, and areas for improvement of key Advanced Driver Assistance Systems (ADAS).<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The study examined real-world experiences with four core ADAS:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adaptive Cruise Control (ACC),<\/li>\n\n\n\n<li>Traffic Sign Recognition with automatic speed adjustment,<\/li>\n\n\n\n<li>Lane Change Assist, and<\/li>\n\n\n\n<li>Lane Follow Assist<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Key Findings<\/strong><\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>88% of respondents rate the maturity of Adaptive Cruise Control in their vehicle as good or very good.<\/li>\n\n\n\n<li>In contrast, only 61% are satisfied with the maturity of their traffic sign recognition systems. Ratings for Lane Change Assist and Lane Follow Assist also remain moderate, with 71% and 76% respectively reporting these features as good or very good.<\/li>\n\n\n\n<li>Actual usage rates of installed assistance functions vary widely, ranging from about 25% to over 90%. The main reasons for non-usage are lack of reliability and trust, as well as safety concerns.<\/li>\n\n\n\n<li>Even among users, many report less than full satisfaction: 31% of adaptive cruise control users feel patronized by the system, 35% find interventions annoying, and 19% feel anxious when using these features.<\/li>\n\n\n\n<li>Reactive assistance systems also show mixed results. The Blind Spot Assistant is considered technically mature by 95% of its users, followed by the Lane Keeping Assistant (72%) and the Driver Distraction Warning (63%).<\/li>\n\n\n\n<li>Parking assistance systems receive average marks for satisfaction. Automatic parking sensors are rated good or very good by 84% of users, automatic trailer parking by 88%, and remote parking by 75%.<\/li>\n\n\n\n<li>Common complaints include unexpected system responses, unreliable object and road marking recognition, abrupt or delayed interventions, and intrusive warning sounds.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"723\" src=\"https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/PM-ADAS-Graphik-en-1024x723.jpg\" alt=\"Adaptive cruise control impresses with its high level of maturity: 88% of respondents rate the system in their car as very good or well developed. Traffic sign recognition with speed regulation, on the other hand, scores significantly lower: only 61% of users consider their systems to be at this level. Lane change and lane following assistants are also only moderately convincing: only 71% and 76% respectively consider the systems to be very good or well developed.\" class=\"wp-image-1786\" srcset=\"https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/PM-ADAS-Graphik-en-1024x723.jpg 1024w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/PM-ADAS-Graphik-en-300x212.jpg 300w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/PM-ADAS-Graphik-en-768x542.jpg 768w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/PM-ADAS-Graphik-en-1536x1085.jpg 1536w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/PM-ADAS-Graphik-en.jpg 1593w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Expert Comment<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dr. Axel Sprenger, CEO of USCALE GmbH:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201eI was really surprised. When 10 to 40 percent of drivers consider the ADAS in their vehicle not mature and around 10 percent feel anxious while using them, this is a wake-up call for the industry. Only when drivers trust all assistance systems and these operate seamlessly will autonomous driving become a reality. Unfortunately, our data clearly show that we are still a long way from that goal.\u201d<\/em><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Study Methodology<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The ADAS Satisfaction Study was conducted by USCALE from April to June 2025, surveying a representative sample of 4,025 car owners in Germany. Only systems actually installed and used in vehicles first registered in 2022 or later were evaluated. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The study documents satisfaction, perceived maturity, system issues, and recommendations for automotive and supplier industry development departments. It also analyzes reasons cited by non-users for not using assistance systems. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Detailed results are available for brands including Audi, BMW, Cupra, Ford, Hyundai, Kia, Mercedes, Renault, Skoda, Tesla, Volkswagen, and Volvo.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Further Information:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Further <a href=\"https:\/\/uscale.digital\/en\/adas-satisfaction-study-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">information about the study<\/a><br>Overview <a href=\"https:\/\/uscale.digital\/en\/adas-satisfaction-study-2025\/#content\">study content<\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"block-702120cc-1f57-44cd-9703-00927f555dc7\" class=\"wp-block-heading\"><strong>About USCALE<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-40be82fd-b7f8-4719-8ff5-6dc118251379\">USCALE is a consulting and market research company specializing in electromobility and based in Stuttgart, Germany. USCALE\u2019s core business is conducting customer insights studies covering all touchpoints of the e-mobility customer journey.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Contact<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">USCALE GmbH, Silberburgstrasse 112, D \u2013 70176 Stuttgart, media@uscale.digital<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": https:\/\/schema.org,\n  \"@type\": \"Organization\",\n  \"name\": \"USCALE GmbH\",\n  \"url\": https:\/\/uscale.digital,\n  \"logo\": https:\/\/uscale.digital\/wp-content\/uploads\/2022\/10\/cropped-uscale_fav-270x270.png,\n  \"description\": \"USCALE is a market research firm that has specialised exclusively in electric mobility since 2018. Over 100,000 electric car drivers in more than 15 countries were surveyed on their charging behaviour, pain points and expectations.\",\n  \"foundingDate\": \"2018\",\n  \"address\": {\n    \"@type\": \"PostalAddress\",\n    \"streetAddress\": \"Silberburgstra\u00dfe 112\",\n    \"postalCode\": \"70176\",\n    \"addressLocality\": \"Stuttgart\",\n    \"addressCountry\": \"DE\"\n  },\n  \"telephone\": \"+49 711 620014 0\",\n  \"email\": kontakt@uscale.digital,\n  \"sameAs\": [\n    https:\/\/de.linkedin.com\/company\/uscale-gmbh\n  ],\n  \"founder\": {\n    \"@type\": \"Person\",\n    \"name\": \"Axel Sprenger\",\n    \"sameAs\": https:\/\/www.linkedin.com\/in\/axel-sprenger\/\n  },\n  \"knowsAbout\": [\n    \"Electric mobility\",\n    \"Charging infrastructure\",\n    \"Fleet Electrification\",\n    \"Public Charging\",\n    \"Home Charging\",\n    \"Bidirectional charging\",\n    \"EV Customer Journey\",\n    \"Electric vehicle adopter segments\",\n    \"Product-Market-Fit Testing\"\n  ]\n}\n<\/script>\n<script type=\"application\/ld+json\">\n{\n  \"@context\": https:\/\/schema.org,\n  \"@type\": \"Person\",\n  \"name\": \"Axel Sprenger\",\n  \"jobTitle\": \"CEO\",\n  \"worksFor\": {\n    \"@type\": \"Organization\",\n    \"name\": \"USCALE GmbH\",\n    \"url\": https:\/\/uscale.digital\n  },\n  \"sameAs\": https:\/\/www.linkedin.com\/in\/axel-sprenger\/\n}\n<\/script>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Press Release\",\n  \"headline\": \"Automotive users lack trust in autonomous driving \u2013 USCALE study shows acceptance and usage experiences of the most important assistance systems in vehicles\",\n  \"description\": \"Modern driver assistance systems are considered essential for the future of autonomous vehicles. 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