{"id":1785,"date":"2025-11-04T11:00:14","date_gmt":"2025-11-04T10:00:14","guid":{"rendered":"https:\/\/uscale.digital\/en\/?p=1785"},"modified":"2026-03-26T15:13:22","modified_gmt":"2026-03-26T14:13:22","slug":"press-release-adas-satisfaction-study-2025","status":"publish","type":"post","link":"https:\/\/uscale.digital\/en\/2025\/11\/04\/press-release-adas-satisfaction-study-2025\/","title":{"rendered":"Press Release: ADAS Satisfaction Study 2025"},"content":{"rendered":"\n<p><strong>Automotive users lack trust in autonomous driving &#8211; USCALE study shows acceptance and usage experiences of the most important assistance systems in vehicles<\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:35% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1018\" height=\"1024\" src=\"https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/PM-ADAS-Satisfation-Study-1018x1024.png\" alt=\"PM - ADAS Satisfation Study\" class=\"wp-image-1949 size-full\" srcset=\"https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/PM-ADAS-Satisfation-Study-1018x1024.png 1018w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/PM-ADAS-Satisfation-Study-298x300.png 298w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/PM-ADAS-Satisfation-Study-150x150.png 150w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/PM-ADAS-Satisfation-Study-768x773.png 768w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/PM-ADAS-Satisfation-Study.png 1118w\" sizes=\"auto, (max-width: 1018px) 100vw, 1018px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h1 class=\"wp-block-heading is-style-underlined\" style=\"text-transform:uppercase\"><strong>ADAS Satisfaction Study 2025: <strong><strong>Automotive Users Lack Trust in Autonomous Driving<\/strong><\/strong><\/strong><\/h1>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Stuttgart, 4 November 2025 \u2013 Modern driver assistance systems are considered essential for the future of autonomous vehicles. However, consumer trust in these technologies remains surprisingly low. According to a recent survey of more than 4,000 car users in Germany, technological progress alone is not sufficient to secure widespread acceptance of autonomous mobility.<\/p>\n\n\n\n<p>USCALE has, for the first time, conducted a comprehensive analysis of users\u2019 experiences, focusing on the actual usage, major hurdles, and areas for improvement of key Advanced Driver Assistance Systems (ADAS).<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The study examined real-world experiences with four core ADAS:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adaptive Cruise Control (ACC),<\/li>\n\n\n\n<li>Traffic Sign Recognition with automatic speed adjustment,<\/li>\n\n\n\n<li>Lane Change Assist, and<\/li>\n\n\n\n<li>Lane Follow Assist<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Key Findings<\/strong><\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>88% of respondents rate the maturity of Adaptive Cruise Control in their vehicle as good or very good.<\/li>\n\n\n\n<li>In contrast, only 61% are satisfied with the maturity of their traffic sign recognition systems. Ratings for Lane Change Assist and Lane Follow Assist also remain moderate, with 71% and 76% respectively reporting these features as good or very good.<\/li>\n\n\n\n<li>Actual usage rates of installed assistance functions vary widely, ranging from about 25% to over 90%. The main reasons for non-usage are lack of reliability and trust, as well as safety concerns.<\/li>\n\n\n\n<li>Even among users, many report less than full satisfaction: 31% of adaptive cruise control users feel patronized by the system, 35% find interventions annoying, and 19% feel anxious when using these features.<\/li>\n\n\n\n<li>Reactive assistance systems also show mixed results. The Blind Spot Assistant is considered technically mature by 95% of its users, followed by the Lane Keeping Assistant (72%) and the Driver Distraction Warning (63%).<\/li>\n\n\n\n<li>Parking assistance systems receive average marks for satisfaction. Automatic parking sensors are rated good or very good by 84% of users, automatic trailer parking by 88%, and remote parking by 75%.<\/li>\n\n\n\n<li>Common complaints include unexpected system responses, unreliable object and road marking recognition, abrupt or delayed interventions, and intrusive warning sounds.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"723\" src=\"https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/PM-ADAS-Graphik-en-1024x723.jpg\" alt=\"Adaptive cruise control impresses with its high level of maturity: 88% of respondents rate the system in their car as very good or well developed. Traffic sign recognition with speed regulation, on the other hand, scores significantly lower: only 61% of users consider their systems to be at this level. Lane change and lane following assistants are also only moderately convincing: only 71% and 76% respectively consider the systems to be very good or well developed.\" class=\"wp-image-1786\" srcset=\"https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/PM-ADAS-Graphik-en-1024x723.jpg 1024w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/PM-ADAS-Graphik-en-300x212.jpg 300w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/PM-ADAS-Graphik-en-768x542.jpg 768w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/PM-ADAS-Graphik-en-1536x1085.jpg 1536w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/PM-ADAS-Graphik-en.jpg 1593w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Expert Comment<\/strong><\/h2>\n\n\n\n<p>Dr. Axel Sprenger, CEO of USCALE GmbH:<\/p>\n\n\n\n<p><em>\u201eI was really surprised. When 10 to 40 percent of drivers consider the ADAS in their vehicle not mature and around 10 percent feel anxious while using them, this is a wake-up call for the industry. Only when drivers trust all assistance systems and these operate seamlessly will autonomous driving become a reality. Unfortunately, our data clearly show that we are still a long way from that goal.\u201d<\/em><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Study Methodology<\/h2>\n\n\n\n<p>The ADAS Satisfaction Study was conducted by USCALE from April to June 2025, surveying a representative sample of 4,025 car owners in Germany. Only systems actually installed and used in vehicles first registered in 2022 or later were evaluated. <\/p>\n\n\n\n<p>The study documents satisfaction, perceived maturity, system issues, and recommendations for automotive and supplier industry development departments. It also analyzes reasons cited by non-users for not using assistance systems. <\/p>\n\n\n\n<p>Detailed results are available for brands including Audi, BMW, Cupra, Ford, Hyundai, Kia, Mercedes, Renault, Skoda, Tesla, Volkswagen, and Volvo.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Further Information:<\/h3>\n\n\n\n<p>Further <a href=\"https:\/\/uscale.digital\/en\/adas-satisfaction-study-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">information about the study<\/a><br>Overview <a href=\"https:\/\/uscale.digital\/en\/adas-satisfaction-study-2025\/#content\">study content<\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"block-702120cc-1f57-44cd-9703-00927f555dc7\"><strong>About USCALE<\/strong><\/h3>\n\n\n\n<p id=\"block-40be82fd-b7f8-4719-8ff5-6dc118251379\">USCALE is a consulting and market research company specializing in electromobility and based in Stuttgart, Germany. USCALE\u2019s core business is conducting customer insights studies covering all touchpoints of the e-mobility customer journey.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Contact<\/strong><\/h3>\n\n\n\n<p>USCALE GmbH, Silberburgstrasse 112, D \u2013 70176 Stuttgart, media@uscale.digital<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Automotive users lack trust in autonomous driving &#8211; USCALE study shows acceptance and usage experiences of the most important assistance systems in vehicles<\/p>\n","protected":false},"author":9,"featured_media":1949,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[6],"class_list":["post-1785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press","tag-trust-adas-advanced-driver-assistance-systems-autonomous-driving"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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