{"id":841,"date":"2024-06-14T13:11:56","date_gmt":"2024-06-14T11:11:56","guid":{"rendered":"https:\/\/uscale.digital\/en\/?page_id=841"},"modified":"2026-03-25T15:33:56","modified_gmt":"2026-03-25T14:33:56","slug":"customer-insights-charging-technology-and-charging-services","status":"publish","type":"page","link":"https:\/\/uscale.digital\/en\/customer-insights-charging-technology-and-charging-services\/","title":{"rendered":"eMobility Charging Studies"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light wp-duotone-unset-1\" style=\"min-height:400px;aspect-ratio:unset;\"><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-3325\" alt=\"Customer Insights zu Lade-Technik und Lade-Services\" src=\"https:\/\/uscale.digital\/wp-content\/uploads\/2024\/06\/iStock-1183367421-VictorHuang-@-iStock.jpg\" style=\"object-position:67% 65%\" data-object-fit=\"cover\" data-object-position=\"67% 65%\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#bcb7ad\"><\/span><div class=\"wp-block-cover__inner-container\">\n<p class=\"has-text-align-center\"><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<h1 class=\"wp-block-heading\" style=\"text-transform:uppercase\">Customer insights into charging technology and charging services<\/h1>\n\n\n\n<p>We regularly survey both the expectations and experiences of EV drivers at all touchpoints of the e-mobility customer journey. To this end, we have collected the most important questions from charging technology manufacturers, retailers and charging service providers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Our Charging Studies 202<\/strong>6<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Finally, with the new edition of our <strong>Charging Persona Study<\/strong>, we are updating our target group segmentation for the charging market.<\/li>\n\n\n\n<li>The <strong>Private &amp; Public Charging Studies <\/strong>will once again examine who is charging where and why. In the case of charging at home, we will take a closer look at where interested parties buy their charging solution and which criteria are decisive.<\/li>\n\n\n\n<li>The <strong>eMSP\/CPO Charging Services Study <\/strong>will once again determine the positioning of providers. In 2025, we will focused even more strongly on CPO quotations. This study is also available for 5 other European markets.<\/li>\n\n\n\n<li>As of this year, we were analysing payment methods at the charging station separately in the <strong>Charging Payment Study<\/strong>. This study is also available for 5 other European markets.<\/li>\n\n\n\n<li>In the <strong>Charging Tariff and Pricing Study<\/strong>, we bundle all tariff and pricing topics relating to charging at public charging points, including variable tariffs.<\/li>\n\n\n\n<li>In the <strong>Bidirectional Charging Study<\/strong>, we analyse usage drivers and barriers for the most important bidirectional charging options on the market.<\/li>\n\n\n\n<li>With the new edition of the <strong>Fleet Charging Study<\/strong>, we will analyse the needs of the various stakeholders in the company in even greater detail.<\/li>\n<\/ul>\n\n\n\n<p>In addition to the charging studies, we will of course also be conducting some <strong>EV-specific studies<\/strong> in 2026. You can find out more under <a href=\"https:\/\/uscale.digital\/en\/customer-insights-on-electric-cars\/\">EV studies<\/a>.<\/p>\n\n\n\n<p>Would you like us to inform you regularly about the most important results of our studies?<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/uscale.digital\/en\/newsletter\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up to the study newsletter<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-grey-background is-group-wide-width\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"wp-block-heading is-style-underlined\">The right study for every topic<\/h2>\n\n\n\n<p>We regularly carry out extensive surveys of electric car drivers at various points of use along all touchpoints of the e-mobility customer journey. We therefore provide customer insights into charging technology and charging services.<\/p>\n\n\n\n<div class=\"wp-block-rh-block-splide is-type-panel-slider\"><div class=\"splide\" data-splide='{\"arrows\":true,\"autoplay\":false,\"autoWidth\":false,\"breakpoints\":{\"840\":{\"breakpointWidth\":840,\"perMove\":1,\"perPage\":4}},\"drag\":true,\"easing\":\"linear\",\"fixedWidth\":\"\",\"gap\":\"40px\",\"fixedHeight\":\"\",\"height\":\"\",\"interval\":10000,\"mediaQuery\":\"min\",\"pagination\":false,\"pauseOnFocus\":true,\"pauseOnHover\":true,\"speed\":500,\"type\":\"slide\",\"perPage\":4,\"direction\":\"ltr\",\"perMove\":1,\"autoScroll\":false}' tabindex=\"0\"><div class=\"splide__arrows\"><button class=\"splide__arrow splide__arrow--prev\"><svg class=\"splide__arrow--icon\"><use href=\"#angle-left\"><\/use><\/svg><\/button><button class=\"splide__arrow splide__arrow--next\"><svg class=\"splide__arrow--icon\"><use href=\"#angle-right\"><\/use><\/svg><\/button><\/div><div class=\"splide__track\"><div class=\"splide__list\">\n<div class=\"wp-block-group splide__slide\"><div class=\"wp-block-group__inner-container\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1122\" height=\"1124\" src=\"https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/eMSP-CPO-Charging-Services-Study.jpg\" alt=\"eMSP-CPO Charging Services Study\" class=\"wp-image-1124\" srcset=\"https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/eMSP-CPO-Charging-Services-Study.jpg 1122w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/eMSP-CPO-Charging-Services-Study-300x300.jpg 300w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/eMSP-CPO-Charging-Services-Study-1022x1024.jpg 1022w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/eMSP-CPO-Charging-Services-Study-150x150.jpg 150w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/eMSP-CPO-Charging-Services-Study-768x769.jpg 768w\" sizes=\"auto, (max-width: 1122px) 100vw, 1122px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">eMSP\/CPO Charging Services Study<\/h3>\n\n\n\n<p>What are the market shares of eMobility service providers? Which ones are used most often? Why?<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/uscale.digital\/en\/emobility-emsp-loyalty-benchmarking-study-2022\/\">learn more <svg class=\"icon\" role=\"img\"><use xlink:href=\"#arrow-right\"><\/use><\/svg><\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group splide__slide\"><div class=\"wp-block-group__inner-container\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1139\" height=\"1125\" src=\"https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2025\/07\/Bidi-Charging-Study.jpg\" alt=\"Bidi Charging Study\" class=\"wp-image-1545\" srcset=\"https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2025\/07\/Bidi-Charging-Study.jpg 1139w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2025\/07\/Bidi-Charging-Study-300x296.jpg 300w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2025\/07\/Bidi-Charging-Study-1024x1011.jpg 1024w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2025\/07\/Bidi-Charging-Study-768x759.jpg 768w\" sizes=\"auto, (max-width: 1139px) 100vw, 1139px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Bidirectional Charging Study<\/h3>\n\n\n\n<p>Under which conditions are EV drivers willing to participate in Bidirectional Charging (variable tariffs, V2H, V2G)?<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/uscale.digital\/en\/customer-insights-on-bidirectional-charging\/\">LEARN MORE\u00a0<svg class=\"icon\" role=\"img\"><use xlink:href=\"#arrow-right\"><\/use><\/svg><\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group splide__slide\"><div class=\"wp-block-group__inner-container\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1124\" height=\"1125\" src=\"https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2025\/06\/Charging-TariffPricing-Study-2.jpg\" alt=\"EV Charging Tariff &amp; Pricing Study\" class=\"wp-image-1464\" srcset=\"https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2025\/06\/Charging-TariffPricing-Study-2.jpg 1124w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2025\/06\/Charging-TariffPricing-Study-2-300x300.jpg 300w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2025\/06\/Charging-TariffPricing-Study-2-1024x1024.jpg 1024w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2025\/06\/Charging-TariffPricing-Study-2-150x150.jpg 150w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2025\/06\/Charging-TariffPricing-Study-2-768x769.jpg 768w\" sizes=\"auto, (max-width: 1124px) 100vw, 1124px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Charging Tariff &amp; Pricing Study<\/h3>\n\n\n\n<p>What pricing models and tariffs do EV drivers prefer? What are the differences between the target groups?<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/uscale.digital\/en\/charging-tariff-pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">LEARN MORE\u00a0<svg class=\"icon\" role=\"img\"><use xlink:href=\"#arrow-right\"><\/use><\/svg><\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group splide__slide\"><div class=\"wp-block-group__inner-container\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1124\" height=\"1125\" src=\"https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2024\/11\/Fleet-Charging-Study.jpg\" alt=\"Fleet Charging Study\" class=\"wp-image-1162\" srcset=\"https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2024\/11\/Fleet-Charging-Study.jpg 1124w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2024\/11\/Fleet-Charging-Study-300x300.jpg 300w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2024\/11\/Fleet-Charging-Study-1024x1024.jpg 1024w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2024\/11\/Fleet-Charging-Study-150x150.jpg 150w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2024\/11\/Fleet-Charging-Study-768x769.jpg 768w\" sizes=\"auto, (max-width: 1124px) 100vw, 1124px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Fleet Charging Study<\/h3>\n\n\n\n<p>What requirements do companies that are electrifying their fleets have? What do they expect from their partners?<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/uscale.digital\/en\/fleet-charging-study-2024\/\">LEARN MORE\u00a0<svg class=\"icon\" role=\"img\"><use xlink:href=\"#arrow-right\"><\/use><\/svg><\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group splide__slide\"><div class=\"wp-block-group__inner-container\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1121\" height=\"1125\" src=\"https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Charging-Payment-Study.png\" alt=\"Charging Payment Study\" class=\"wp-image-1932\" srcset=\"https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Charging-Payment-Study.png 1121w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Charging-Payment-Study-300x300.png 300w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Charging-Payment-Study-1020x1024.png 1020w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Charging-Payment-Study-150x150.png 150w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Charging-Payment-Study-768x771.png 768w\" sizes=\"auto, (max-width: 1121px) 100vw, 1121px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Charging Payment Study<\/h3>\n\n\n\n<p>Who pays with which method at public charging stations? What are the advantages and disadvantages of each method?<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/uscale.digital\/en\/emobility-charging-payment-study\/\">learn more <svg class=\"icon\" role=\"img\"><use xlink:href=\"#arrow-right\"><\/use><\/svg><\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group splide__slide\"><div class=\"wp-block-group__inner-container\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1123\" height=\"1124\" src=\"https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/Charging-Persona-Study.jpg\" alt=\"Charging Persona Study\" class=\"wp-image-1136\" srcset=\"https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/Charging-Persona-Study.jpg 1123w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/Charging-Persona-Study-300x300.jpg 300w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/Charging-Persona-Study-1024x1024.jpg 1024w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/Charging-Persona-Study-150x150.jpg 150w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/Charging-Persona-Study-768x769.jpg 768w\" sizes=\"auto, (max-width: 1123px) 100vw, 1123px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Charging Persona Study<\/h3>\n\n\n\n<p>How do EV drivers differ in terms of charging behaviour, housing situation, etc.?<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/uscale.digital\/en\/emobility-charging-persona-study-2021\/\">learn more <svg class=\"icon\" role=\"img\"><use xlink:href=\"#arrow-right\"><\/use><\/svg><\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group splide__slide\"><div class=\"wp-block-group__inner-container\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1122\" height=\"1124\" src=\"https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/Public-Charging-Study.jpg\" alt=\"Public Charging Study\" class=\"wp-image-1148\" srcset=\"https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/Public-Charging-Study.jpg 1122w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/Public-Charging-Study-300x300.jpg 300w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/Public-Charging-Study-1022x1024.jpg 1022w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/Public-Charging-Study-150x150.jpg 150w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/Public-Charging-Study-768x769.jpg 768w\" sizes=\"auto, (max-width: 1122px) 100vw, 1122px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Public Charging Study<\/h3>\n\n\n\n<p>What are the charging habits of EV drivers on the road? What problems do they have when charging in public?<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/uscale.digital\/en\/emobility-public-charging-study-2022\/\">LEARN MORE\u00a0<svg class=\"icon\" role=\"img\"><use xlink:href=\"#arrow-right\"><\/use><\/svg><\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group splide__slide\"><div class=\"wp-block-group__inner-container\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1123\" height=\"1125\" src=\"https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/Private-Charging-Study.jpg\" alt=\"Private Charging Study\" class=\"wp-image-1146\" srcset=\"https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/Private-Charging-Study.jpg 1123w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/Private-Charging-Study-300x300.jpg 300w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/Private-Charging-Study-1022x1024.jpg 1022w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/Private-Charging-Study-150x150.jpg 150w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/Private-Charging-Study-768x769.jpg 768w\" sizes=\"auto, (max-width: 1123px) 100vw, 1123px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Private Charging Study<\/h3>\n\n\n\n<p>What are the charging habits of EV drivers at home? What problems do they have when charging at home?<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/uscale.digital\/en\/emobility-private-charging-study-2022\/\">learn more <svg class=\"icon\" role=\"img\"><use xlink:href=\"#arrow-right\"><\/use><\/svg><\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group splide__slide\"><div class=\"wp-block-group__inner-container\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/uscale.digital\/wp-content\/uploads\/2022\/08\/Folie10-768x768-1.jpeg\" alt=\"Public Charging Payment Method Study\" class=\"wp-image-241\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Public Charging Payment Study<\/h3>\n\n\n\n<p>Which payment methods do EV drivers use at public charging points? How do they rate them?<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/uscale.digital\/en\/emobility-public-charging-payment-study-2021\/\">LEARN MORE\u00a0<svg class=\"icon\" role=\"img\"><use xlink:href=\"#arrow-right\"><\/use><\/svg><\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Here you will find an overview with profiles of all studies.<\/h2>\n\n\n\n<div class=\"wp-block-buttons aligncenter\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/UScale-eMobility-Insights-FOKUS-STUDIES-en.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">OPEN USCALE FOCUS STUDY OVERVIEW\u00a0<svg class=\"icon\" role=\"img\"><use xlink:href=\"#download\"><\/use><\/svg><\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull image-group is-style-default\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns has-2-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:67%\">\n<h2 class=\"wp-block-heading is-style-underlined\">UScale Study Dashboards<\/h2>\n\n\n\n<p>Our study reports show the key results in detail, usually on over 100 pages.<\/p>\n\n\n\n<p>If you would like to gain even more insights from the results, you can perform any splits in the study dashboards and access the raw data set. You can also correlate all variables in the analysis section according to your own requirements and carry out statistical tests.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Dashboard demo video:<\/h4>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls poster=\"https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2024\/03\/Vorschaubild-Crunch-Video.png\" src=\"https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2024\/03\/Video-Crunch-Engl.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:33%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/uscale.digital\/wp-content\/uploads\/2022\/08\/landing.svg\" alt=\"USCALE dashboards for customer studies\" class=\"wp-image-37\"><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Deepdives into the analysis tool<\/h4>\n\n\n\n<p>If you would like to gain a deeper insight into the analysis tool or have questions about its use, please take a look at our tutorial videos. These cover and explain various topics.<\/p>\n\n\n\n<div class=\"wp-block-columns has-3-columns\">\n<div class=\"wp-block-column\">\n<p><strong>Structure of the analysis tool &amp; evaluating variables<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls poster=\"https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/Vorschaubild-Teil-1.jpg\" src=\"https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/Crunch-Tutorial-Dataset-Part-1.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p><strong>Analysing, filtering, creating correlations &amp; reports<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls poster=\"https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/Vorschaubild-Teil-2.jpg\" src=\"https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/Crunch-Tutorial-Dataset-Part-2.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p><strong>Creating table lists, searching &amp; creating new variables<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls poster=\"https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/Vorschaubild-3.jpg\" src=\"https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/Crunch-Tutorial-Dataset-Part-3.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-grey-background\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"wp-block-heading is-style-underlined\">How can we help you?<\/h2>\n\n\n\n<p>What customer insights into electric cars, charging technology or charging services are you looking for? Whatever you are looking for, we look forward to exchanging ideas.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-contact-form-7-contact-form-selector main-contact-form\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f40-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"40\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/841#wpcf7-f40-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"40\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f40-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<p class=\"form-element\">\n    <select class=\"wpcf7-form-control wpcf7-select\" id=\"anrede\" aria-invalid=\"false\" name=\"anrede\"><option value=\"\">Title<\/option><option value=\"Ms\">Ms<\/option><option value=\"Mr\">Mr<\/option><\/select>\n    <label for=\"anrede\">Title<\/label>\n<\/p>\n\n<p class=\"form-element\">\n    <input placeholder=\" \" size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" id=\"vorname\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"vorname\">\n    <label for=\"vorname\">First name <span class=\"required\">*<\/span><\/label>\n<\/p>\n\n<p class=\"form-element\">\n    <input placeholder=\" \" size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" id=\"nachname\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"nachname\">\n    <label for=\"nachname\">Name <span class=\"required\">*<\/span><\/label>\n<\/p>\n\n<p class=\"form-element\">\n    <input placeholder=\" \" size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" id=\"unternehmen\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"unternehmen\">\n    <label for=\"unternehmen\">Company <span class=\"required\">*<\/span><\/label>\n<\/p>\n\n<p class=\"form-element\">\n    <input placeholder=\" \" size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" id=\"email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"email\">\n    <label for=\"email\">Email address <span class=\"required\">*<\/span><\/label>\n<\/p>\n\n<p class=\"form-element\">\n    <input placeholder=\" \" size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel\" id=\"telefon\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"telefon\">\n    <label for=\"telefon\">Phone<\/label>\n<\/p>\n\n<span id=\"wpcf7-69dc52d62994d-wrapper\" class=\"wpcf7-form-control-wrap first-name-wrap\" style=\"display:none !important; visibility:hidden !important;\"><label for=\"wpcf7-69dc52d62994d-field\" class=\"hp-message\">Please leave this field empty.<\/label><input placeholder=\" \" id=\"wpcf7-69dc52d62994d-field\" class=\"wpcf7-form-control wpcf7-text\" type=\"text\" name=\"first-name\" value=\"\" size=\"40\" tabindex=\"-1\" autocomplete=\"new-password\"><\/span>\n\n<p class=\"form-element is-grid-column-2\">\n    <textarea placeholder=\" \" cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" id=\"nachricht\" aria-required=\"true\" aria-invalid=\"false\" name=\"nachricht\"><\/textarea>\n    <label for=\"nachricht\">Message <span class=\"required\">*<\/span><\/label>\n<\/p>\n\n<p class=\"form-element is-grid-full-width\">\n    <label class=\"checkbox privacy-checkbox\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><input placeholder=\" \" type=\"checkbox\" name=\"acceptance-983\" value=\"1\" aria-invalid=\"false\"><\/span><\/span>I agree that my data will be stored and processed for the purpose of contacting me. For more information, please see our  <a href=\"\/privacy-policy\/\">privacy policy<\/a>.<\/label>\n<\/p>\n\n<p class=\"form-element\">\n    <input placeholder=\" \" class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Submit\">\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\n\n\n<p>* Mandatory fields<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-style-default\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"wp-block-heading is-style-underlined\">The added value of our studies<\/h2>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"agile-research\"><summary class=\"accordion-title\">AGILE RESEARCH<\/summary><div class=\"accordion-text\">\n<h4 class=\"wp-block-heading\">Quick and efficient access to key customer insights on electric cars<\/h4>\n\n\n\n<p>Regular customer surveys are time-consuming and expensive. That is why we have collected the most important questions from car manufacturers, energy suppliers, charging technology manufacturers and many others and regularly survey them in the DACH market and other important markets.<\/p>\n\n\n\n<p>With our focus studies, we answer the majority of your questions off the cuff. If your questions go further, we will answer them with the help of our panel of 10,000 EV drivers. We can also target people with specific charging behaviour and vehicle brands.<\/p>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"customer-segmentation\"><summary class=\"accordion-title\">CUSTOMER SEGMENTATION<\/summary><div class=\"accordion-text\">\n<h4 class=\"wp-block-heading\">Charging studies on segmentation: Addressing the right target group with the right products<\/h4>\n\n\n\n<p>Germany&#8217;s charging network is growing and new user groups are gradually entering the market as e-mobility ramps up. Initially, innovators and early adopters dominated the market for charging electric cars. Now the early majority group is entering the market and wants to charge its electric car. Motivation, preferences and behaviour change with the customer segments over time. In addition, providers are constantly developing new technical solutions, new products and services for charging electric cars. This is why the market is changing at such a rapid pace that it is not always easy for providers to keep pace with their offerings.<\/p>\n\n\n\n<p>For this reason, we regularly conduct our studies, visualise changes and show trends for the coming years.<\/p>\n\n\n\n<p>Furthermore, we have developed persona studies for important questions (EV adoption, charging behaviour and choice of car power provider) and segmented and described types for charging behaviour.<\/p>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"customer-journey\"><summary class=\"accordion-title\">CUSTOMER JOURNEY<\/summary><div class=\"accordion-text\">\n<h4 class=\"wp-block-heading\">Customers in the purchase funnel to the right customised solution<\/h4>\n\n\n\n<p>What information needs do buyers have in the purchase funnel? Do people switching to electric mobility first look for an electric car or a charging solution for electric mobility? Do they buy from an electrician or a specialised provider?<\/p>\n\n\n\n<p>In the electromobility ecosystem, industry boundaries are now becoming blurred. For this reason, many car manufacturers are now selling electricity and photovoltaic systems. This is why USCALE user studies show which user groups take which route to a suitable solution, what is important to them and how much trust they have in whom.<\/p>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"customer-experience\"><summary class=\"accordion-title\">CUSTOMER EXPERIENCE<\/summary><div class=\"accordion-text\">\n<h4 class=\"wp-block-heading\">Charging studies with the usage behaviour, pain points and enthusiasm factors of charging technology<\/h4>\n\n\n\n<p>What experiences do electric car drivers have with their electric car and charging? Which service providers do they use and which contracts do they prefer? Furthermore: Which charge point operators (CPO) do they prefer to charge at and which payment methods do they use?<\/p>\n\n\n\n<p>This is why USCALE charging studies show where things are really stuck, i.e. where the biggest pain points are. They also determine which solutions are convincing and which product features still need to be improved.<\/p>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"benchmarking\"><summary class=\"accordion-title\">BENCHMARKING<\/summary><div class=\"accordion-text\">\n<h3 class=\"wp-block-heading\">Charging studies on the most convincing manufacturers of charging technology, charging services and electric cars<\/h3>\n\n\n\n<p>In a dynamic, fast-growing market, everyone benefits. That&#8217;s good, but it masks the weaknesses in supply. As soon as supply catches up with demand, this takes its toll and leads to surprises for many manufacturers. This is exactly what happened after the sudden end of state subsidies at the end of 2023, which has already caused numerous companies to experience economic problems, including insolvency.<\/p>\n\n\n\n<p>To prevent this from happening, manufacturers need feedback from users. Quickly, systematically collected and processed and, of course, unembellished.<\/p>\n\n\n\n<p>For this reason, USCALE benchmarking studies show which manufacturers are really convincing from a user perspective, which are falling behind the competition and why. You also receive the market shares of the most important providers.<\/p>\n<\/div><\/details><\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">USCALE Customer Insights: Charging studies on electromobility<\/h3>\n\n\n\n<p>Since 2018, USCALE has been systematically surveying e-car drivers about their expectations and experiences at all touchpoints of the e-mobile customer journey. For example, we are conducting the eMSP\/CPO benchmarking study for the sixth time in 2024. <\/p>\n\n\n\n<p>We show excerpts from other studies in the LinkedIn posts by <a href=\"https:\/\/www.linkedin.com\/company\/uscale-gmbh\/\" target=\"_blank\" rel=\"noreferrer noopener\">USCALE<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/axel-sprenger\/\">Axel Sprenger<\/a>.<\/p>\n\n\n\n<p>If you have any questions, please contact us at <a href=\"mailto:kontakt@uscale.digital\">kontakt@uscale.digital<\/a>.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Customer insights into charging technology and charging services We regularly survey both the expectations and experiences of EV drivers at all touchpoints of the e-mobility customer journey. To this end, we have collected the most important questions from charging technology manufacturers, retailers and charging service providers. Our Charging Studies 2026 In addition to the charging [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-841","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer insights into charging technology and charging services<\/title>\n<meta name=\"description\" content=\"USCALE provides customer insights into charging technology and charging services. 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