{"id":815,"date":"2024-06-12T15:10:07","date_gmt":"2024-06-12T13:10:07","guid":{"rendered":"https:\/\/uscale.digital\/en\/?page_id=815"},"modified":"2024-06-19T10:22:45","modified_gmt":"2024-06-19T08:22:45","slug":"customer-insights-for-the-electric-car-retail-sector","status":"publish","type":"page","link":"https:\/\/uscale.digital\/en\/customer-insights-for-the-electric-car-retail-sector\/","title":{"rendered":"for the EV Retail Sector"},"content":{"rendered":"\n
<\/span>\"Autohandel:
\n

<\/p>\n<\/div><\/div>\n\n\n\n

<\/div>\n\n\n\n

Customer Insights for the Electric Car Retail Sector<\/h1>\n\n\n\n

EV buyers have different information needs<\/strong> than buyers of combustion cars. Retailers must adapt to the new customer group<\/strong> with both their needs <\/strong>and expectations<\/strong>. To do this, they need up-to-date data on their own competitive position<\/strong> and their strengths and weaknesses<\/strong> compared to their competitors.<\/p>\n\n\n\n

USCALE asks e-car drivers about both their expectations and experiences at all stages of the purchasing process<\/strong>. This provides the basis for the work of not only sales organizations and marketing but sales and local dealers. In addition to EV shoppers, we also survey combustion car buyers and show where the differences lie.<\/p>\n\n\n\n

Relevant Studies:<\/h2>\n\n\n\n
\n
\n
\"eMobility<\/a><\/figure>\n<\/div>\n\n\n\n
\n
\"Lade-Personas<\/a><\/figure>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
<\/div>\n\n\n\n
<\/div>\n\n\n\n
<\/div>\n<\/div>\n\n\n\n
Product Manager<\/summary>
\n

EV shoppers have different needs and expectations of sales and retail than buyers of combustion vehicles.<\/p>\n\n\n\n

USCALE studies answer the most important questions of product managers and show what is important:<\/p>\n\n\n\n