{"id":75,"date":"2022-11-05T15:18:30","date_gmt":"2022-11-05T14:18:30","guid":{"rendered":"https:\/\/uscale.digital\/en\/?page_id=75"},"modified":"2026-09-25T09:33:33","modified_gmt":"2026-09-25T07:33:33","slug":"driving-current-personas-for-electromobility","status":"publish","type":"page","link":"https:\/\/uscale.digital\/en\/driving-current-personas-for-electromobility\/","title":{"rendered":"eMobility Driving Current Persona Study 2021"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-red-background\"><div class=\"wp-block-group__inner-container\">\n<h1 class=\"wp-block-heading\" style=\"text-transform:uppercase\"><strong>Driving Current Persona Study 2021<\/strong><\/h1>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-grey-background\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:35% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/uscale.digital\/wp-content\/uploads\/2022\/11\/Folie5.jpg\" alt=\"Driving Current Persona Study\" class=\"wp-image-1227 size-full\"><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading is-style-underlined\" style=\"text-transform:uppercase\">Personas for provider selection Driving current at home<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The study shows relevant decision-making situations and criteria for the selection of the driving current supplier. It also identifies the optimal driving current offer for e-car shoppers and owners and points out criteria for the optimal addressing of individual target customer segments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Driving Current Persona Study was conducted online in September 2021 with over 1,500 e-car owners in <strong>Germany, Austria and Switzerland.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The deliverable includes a PDF report (approx. 98 pages).<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/uscale.digital\/wp-content\/uploads\/2024\/01\/Driving-Current-Persona-Study-2021-excerpt-en.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download study Excerpt <svg class=\"icon\" role=\"img\"><use xlink:href=\"#download\"><\/use><\/svg><\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"wp-block-heading\">Contents and added value of the Driving Current Persona Study<\/h2>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"contents-of-the-driving-current-persona-study\"><summary class=\"accordion-title\">Contents of the Driving Current Persona Study<\/summary><div class=\"accordion-text\">\n<p class=\"wp-block-paragraph\">Segmentation criteria:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Socio-demographic data (age, gender)<\/li>\n\n\n\n<li>Driving habits (mileage per year and per day, longer distances)<\/li>\n\n\n\n<li>Charging behaviour and habits<\/li>\n\n\n\n<li>Vehicle financing<\/li>\n\n\n\n<li>Range assessment<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Decision criteria for traction current providers for charging at home:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Change of electricity supplier in connection with charging at home<\/li>\n\n\n\n<li>Crucial source of information<\/li>\n\n\n\n<li>Criteria for choice of provider<\/li>\n\n\n\n<li>Criteria for tariff selection<\/li>\n\n\n\n<li>Features tailor-made tariffs<\/li>\n\n\n\n<li>Electricity contract at home<\/li>\n\n\n\n<li>Trust in electricity suppliers<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">User segmentation (persona formation):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Methodology (factor and cluster analysis)<\/li>\n\n\n\n<li>Relevance of the factors<\/li>\n\n\n\n<li>Persona profiles<\/li>\n<\/ul>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"target-group-of-the-survey\"><summary class=\"accordion-title\">Target group of the survey<\/summary><div class=\"accordion-text\">\n<p class=\"wp-block-paragraph\">For the study, only owners and occupants of fully battery-electric e-cars who have a charging option at home were surveyed.<\/p>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"added-value-and-benefits-of-the-driving-current-persona-study\"><summary class=\"accordion-title\">Added value and benefits of the Driving Current Persona Study<\/summary><div class=\"accordion-text\">\n<p class=\"wp-block-paragraph\">The study is aimed at domestic electricity suppliers who want to understand their different target customer groups.<\/p>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"uscale-focus-studies--user-studies-on-electromobility\"><summary class=\"accordion-title\">USCALE focus studies: User studies on electromobility<\/summary><div class=\"accordion-text\">\n<p class=\"wp-block-paragraph\">Since 2018, USCALE has been systematically surveying EV drivers about their expectations and experiences at all touchpoints of the e-mobile customer journey. You can find an overview of all USCALE focus studies <a href=\"https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2026\/09\/UScale-eMobility-Insights-FOKUSSTUDIEN-2026-en.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">HERE<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We show extracts from other studies in the LinkedIn articles by <a href=\"https:\/\/www.linkedin.com\/company\/uscale-gmbh\/\">USCALE <\/a>and <a href=\"https:\/\/www.linkedin.com\/in\/axel-sprenger\/\">Axel S<\/a><a href=\"https:\/\/www.linkedin.com\/in\/axel-sprenger\/\" target=\"_blank\" rel=\"noreferrer noopener\">prenger<\/a>, our company founder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you have any questions, please contact us at <a href=\"mailto:contact@uscale.digital\">contact@uscale.digital<\/a>.<\/p>\n<\/div><\/details><\/div>\n<\/div><\/div>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": https:\/\/schema.org,\n  \"@type\": \"Organization\",\n  \"name\": \"USCALE GmbH\",\n  \"url\": https:\/\/uscale.digital,\n  \"logo\": https:\/\/uscale.digital\/wp-content\/uploads\/2022\/10\/cropped-uscale_fav-270x270.png,\n  \"description\": \"USCALE is a market research firm that has specialised exclusively in electric mobility since 2018. Over 100,000 electric car drivers in more than 15 countries were surveyed on their charging behaviour, pain points and expectations.\",\n  \"foundingDate\": \"2018\",\n  \"address\": {\n    \"@type\": \"PostalAddress\",\n    \"streetAddress\": \"Silberburgstra\u00dfe 112\",\n    \"postalCode\": \"70176\",\n    \"addressLocality\": \"Stuttgart\",\n    \"addressCountry\": \"DE\"\n  },\n  \"telephone\": \"+49 711 620014 0\",\n  \"email\": kontakt@uscale.digital,\n  \"sameAs\": [\n    https:\/\/de.linkedin.com\/company\/uscale-gmbh\n  ],\n  \"founder\": {\n    \"@type\": \"Person\",\n    \"name\": \"Axel Sprenger\",\n    \"sameAs\": https:\/\/www.linkedin.com\/in\/axel-sprenger\/\n  },\n  \"knowsAbout\": [\n    \"Electric mobility\",\n    \"Charging infrastructure\",\n    \"Fleet Electrification\",\n    \"Public Charging\",\n    \"Home Charging\",\n    \"Bidirectional charging\",\n    \"EV Customer Journey\",\n    \"Electric vehicle adopter segments\",\n    \"Product-Market-Fit Testing\"\n  ]\n}\n<\/script>\n<script type=\"application\/ld+json\">\n{\n  \"@context\": https:\/\/schema.org,\n  \"@type\": \"Person\",\n  \"name\": \"Axel Sprenger\",\n  \"jobTitle\": \"CEO\",\n  \"worksFor\": {\n    \"@type\": \"Organization\",\n    \"name\": \"USCALE GmbH\",\n    \"url\": https:\/\/uscale.digital\n  },\n  \"sameAs\": https:\/\/www.linkedin.com\/in\/axel-sprenger\/\n}\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Driving Current Persona Study 2021 Personas for provider selection Driving current at home The study shows relevant decision-making situations and criteria for the selection of the driving current supplier. It also identifies the optimal driving current offer for e-car shoppers and owners and points out criteria for the optimal addressing of individual target customer segments. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-75","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Driving current personas for electromobility<\/title>\n<meta name=\"description\" content=\"The study shows relevant criteria for selecting a traction current provider and develops traction current personas for electromobility.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uscale.digital\/en\/driving-current-personas-for-electromobility\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Driving current personas for electromobility\" \/>\n<meta property=\"og:description\" content=\"The study shows relevant criteria for selecting a traction current provider and develops traction current personas for electromobility.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uscale.digital\/en\/driving-current-personas-for-electromobility\/\" \/>\n<meta property=\"og:site_name\" content=\"uscale.digital\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-25T07:33:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2024\/12\/EV-Satisfaction-Study-INT.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1118\" \/>\n\t<meta property=\"og:image:height\" content=\"1125\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/uscale.digital\\\/en\\\/driving-current-personas-for-electromobility\\\/\",\"url\":\"https:\\\/\\\/uscale.digital\\\/en\\\/driving-current-personas-for-electromobility\\\/\",\"name\":\"Driving current personas for electromobility\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/uscale.digital\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/uscale.digital\\\/en\\\/driving-current-personas-for-electromobility\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/uscale.digital\\\/en\\\/driving-current-personas-for-electromobility\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/uscale.digital\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Folie5.jpg\",\"datePublished\":\"2022-11-05T14:18:30+00:00\",\"dateModified\":\"2026-09-25T07:33:33+00:00\",\"description\":\"The study shows relevant criteria for selecting a traction current provider and develops traction current personas for electromobility.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/uscale.digital\\\/en\\\/driving-current-personas-for-electromobility\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/uscale.digital\\\/en\\\/driving-current-personas-for-electromobility\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/uscale.digital\\\/en\\\/driving-current-personas-for-electromobility\\\/#primaryimage\",\"url\":\"https:\\\/\\\/uscale.digital\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Folie5.jpg\",\"contentUrl\":\"https:\\\/\\\/uscale.digital\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Folie5.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/uscale.digital\\\/en\\\/driving-current-personas-for-electromobility\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/uscale.digital\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"eMobility Driving Current Persona Study 2021\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/uscale.digital\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/uscale.digital\\\/en\\\/\",\"name\":\"uscale.digital\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/uscale.digital\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Driving current personas for electromobility","description":"The study shows relevant criteria for selecting a traction current provider and develops traction current personas for electromobility.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/uscale.digital\/en\/driving-current-personas-for-electromobility\/","og_locale":"en_US","og_type":"article","og_title":"Driving current personas for electromobility","og_description":"The study shows relevant criteria for selecting a traction current provider and develops traction current personas for electromobility.","og_url":"https:\/\/uscale.digital\/en\/driving-current-personas-for-electromobility\/","og_site_name":"uscale.digital","article_modified_time":"2026-09-25T07:33:33+00:00","og_image":[{"width":1118,"height":1125,"url":"https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2024\/12\/EV-Satisfaction-Study-INT.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/uscale.digital\/en\/driving-current-personas-for-electromobility\/","url":"https:\/\/uscale.digital\/en\/driving-current-personas-for-electromobility\/","name":"Driving current personas for electromobility","isPartOf":{"@id":"https:\/\/uscale.digital\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/uscale.digital\/en\/driving-current-personas-for-electromobility\/#primaryimage"},"image":{"@id":"https:\/\/uscale.digital\/en\/driving-current-personas-for-electromobility\/#primaryimage"},"thumbnailUrl":"https:\/\/uscale.digital\/wp-content\/uploads\/2022\/11\/Folie5.jpg","datePublished":"2022-11-05T14:18:30+00:00","dateModified":"2026-09-25T07:33:33+00:00","description":"The study shows relevant criteria for selecting a traction current provider and develops traction current personas for electromobility.","breadcrumb":{"@id":"https:\/\/uscale.digital\/en\/driving-current-personas-for-electromobility\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/uscale.digital\/en\/driving-current-personas-for-electromobility\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/uscale.digital\/en\/driving-current-personas-for-electromobility\/#primaryimage","url":"https:\/\/uscale.digital\/wp-content\/uploads\/2022\/11\/Folie5.jpg","contentUrl":"https:\/\/uscale.digital\/wp-content\/uploads\/2022\/11\/Folie5.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/uscale.digital\/en\/driving-current-personas-for-electromobility\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/uscale.digital\/en\/"},{"@type":"ListItem","position":2,"name":"eMobility Driving Current Persona Study 2021"}]},{"@type":"WebSite","@id":"https:\/\/uscale.digital\/en\/#website","url":"https:\/\/uscale.digital\/en\/","name":"uscale.digital","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/uscale.digital\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/uscale.digital\/en\/wp-json\/wp\/v2\/pages\/75","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uscale.digital\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/uscale.digital\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/uscale.digital\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/uscale.digital\/en\/wp-json\/wp\/v2\/comments?post=75"}],"version-history":[{"count":20,"href":"https:\/\/uscale.digital\/en\/wp-json\/wp\/v2\/pages\/75\/revisions"}],"predecessor-version":[{"id":2474,"href":"https:\/\/uscale.digital\/en\/wp-json\/wp\/v2\/pages\/75\/revisions\/2474"}],"wp:attachment":[{"href":"https:\/\/uscale.digital\/en\/wp-json\/wp\/v2\/media?parent=75"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}