{"id":75,"date":"2022-11-05T15:18:30","date_gmt":"2022-11-05T14:18:30","guid":{"rendered":"https:\/\/uscale.digital\/en\/?page_id=75"},"modified":"2026-01-28T10:33:01","modified_gmt":"2026-01-28T09:33:01","slug":"driving-current-personas-for-electromobility","status":"publish","type":"page","link":"https:\/\/uscale.digital\/en\/driving-current-personas-for-electromobility\/","title":{"rendered":"eMobility Driving Current Persona Study 2021"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-red-background\"><div class=\"wp-block-group__inner-container\">\n<h1 class=\"wp-block-heading\" style=\"text-transform:uppercase\"><strong>Driving Current Persona Study 2021<\/strong><\/h1>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-grey-background\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:35% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/uscale.digital\/wp-content\/uploads\/2022\/11\/Folie5.jpg\" alt=\"Driving Current Persona Study\" class=\"wp-image-1227 size-full\"><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading is-style-underlined\" style=\"text-transform:uppercase\">Personas for provider selection Driving current at home<\/h2>\n\n\n\n<p>The study shows relevant decision-making situations and criteria for the selection of the driving current supplier. It also identifies the optimal driving current offer for e-car shoppers and owners and points out criteria for the optimal addressing of individual target customer segments.<\/p>\n\n\n\n<p>The Driving Current Persona Study was conducted online in September 2021 with over 1,500 e-car owners in <strong>Germany, Austria and Switzerland.<\/strong><\/p>\n\n\n\n<p>The deliverable includes a PDF report (approx. 98 pages).<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/uscale.digital\/wp-content\/uploads\/2024\/01\/Driving-Current-Persona-Study-2021-excerpt-en.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download study Excerpt <svg class=\"icon\" role=\"img\"><use xlink:href=\"#download\"><\/use><\/svg><\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"wp-block-heading\">Contents and added value of the Driving Current Persona Study<\/h2>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"contents-of-the-driving-current-persona-study\"><summary class=\"accordion-title\">Contents of the Driving Current Persona Study<\/summary><div class=\"accordion-text\">\n<p>Segmentation criteria:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Socio-demographic data (age, gender)<\/li>\n\n\n\n<li>Driving habits (mileage per year and per day, longer distances)<\/li>\n\n\n\n<li>Charging behaviour and habits<\/li>\n\n\n\n<li>Vehicle financing<\/li>\n\n\n\n<li>Range assessment<\/li>\n<\/ul>\n\n\n\n<p>Decision criteria for traction current providers for charging at home:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Change of electricity supplier in connection with charging at home<\/li>\n\n\n\n<li>Crucial source of information<\/li>\n\n\n\n<li>Criteria for choice of provider<\/li>\n\n\n\n<li>Criteria for tariff selection<\/li>\n\n\n\n<li>Features tailor-made tariffs<\/li>\n\n\n\n<li>Electricity contract at home<\/li>\n\n\n\n<li>Trust in electricity suppliers<\/li>\n<\/ul>\n\n\n\n<p>User segmentation (persona formation):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Methodology (factor and cluster analysis)<\/li>\n\n\n\n<li>Relevance of the factors<\/li>\n\n\n\n<li>Persona profiles<\/li>\n<\/ul>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"target-group-of-the-survey\"><summary class=\"accordion-title\">Target group of the survey<\/summary><div class=\"accordion-text\">\n<p>For the study, only owners and occupants of fully battery-electric e-cars who have a charging option at home were surveyed.<\/p>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"added-value-and-benefits-of-the-driving-current-persona-study\"><summary class=\"accordion-title\">Added value and benefits of the Driving Current Persona Study<\/summary><div class=\"accordion-text\">\n<p>The study is aimed at domestic electricity suppliers who want to understand their different target customer groups.<\/p>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"uscale-focus-studies--user-studies-on-electromobility\"><summary class=\"accordion-title\">USCALE focus studies: User studies on electromobility<\/summary><div class=\"accordion-text\">\n<p>Since 2018, USCALE has been systematically surveying EV drivers about their expectations and experiences at all touchpoints of the e-mobile customer journey. You can find an overview of all USCALE focus studies <a href=\"https:\/\/uscale.digital\/en\/emobility-customer-studies\/\" target=\"_blank\" rel=\"noreferrer noopener\">HERE<\/a>.<\/p>\n\n\n\n<p>We show extracts from other studies in the LinkedIn articles by <a href=\"https:\/\/www.linkedin.com\/company\/uscale-gmbh\/\">USCALE <\/a>and <a href=\"https:\/\/www.linkedin.com\/in\/axel-sprenger\/\">Axel S<\/a><a href=\"https:\/\/www.linkedin.com\/in\/axel-sprenger\/\" target=\"_blank\" rel=\"noreferrer noopener\">prenger<\/a>, our company founder.<\/p>\n\n\n\n<p>If you have any questions, please contact us at <a href=\"mailto:contact@uscale.digital\">contact@uscale.digital<\/a>.<\/p>\n<\/div><\/details><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Driving Current Persona Study 2021 Personas for provider selection Driving current at home The study shows relevant decision-making situations and criteria for the selection of the driving current supplier. It also identifies the optimal driving current offer for e-car shoppers and owners and points out criteria for the optimal addressing of individual target customer segments. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-75","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Driving current personas for electromobility<\/title>\n<meta name=\"description\" content=\"The study shows relevant criteria for selecting a traction current provider and develops traction current personas for electromobility.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uscale.digital\/en\/driving-current-personas-for-electromobility\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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