{"id":73,"date":"2022-11-05T15:17:55","date_gmt":"2022-11-05T14:17:55","guid":{"rendered":"https:\/\/uscale.digital\/en\/?page_id=73"},"modified":"2026-01-28T10:30:30","modified_gmt":"2026-01-28T09:30:30","slug":"adopter-personas-for-electromobility","status":"publish","type":"page","link":"https:\/\/uscale.digital\/en\/adopter-personas-for-electromobility\/","title":{"rendered":"eMobility Adopter Persona Study 2021"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-red-background\"><div class=\"wp-block-group__inner-container\">\n<h1 class=\"wp-block-heading\" style=\"text-transform:uppercase\">EV Adopter Persona Study 2021<\/h1>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-grey-background\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:35% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/uscale.digital\/wp-content\/uploads\/2022\/08\/Folie2-768x768-1.jpeg\" alt=\"EV Adoption Persona Study\" class=\"wp-image-246 size-full\"><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading is-style-underlined\" style=\"text-transform:uppercase\">Six adopter personas on electromobility<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The EVForward<strong>\u2122<\/strong>-Europe study was conducted by <a href=\"https:\/\/escalent.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Escalent Inc.<\/a> in the five main European countries (Germany, UK, France, Italy, Spain). The study describes in detail six adopter segments that will gradually switch to electric mobility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The deliverable includes a comprehensive PDF report (approx. 200 pages).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An update of the study for 2022 is in progress. <\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"about-evforward\"><summary class=\"accordion-title\">About EVForward<strong>\u2122<\/strong><\/summary><div class=\"accordion-text\">\n<p class=\"wp-block-paragraph\">The EVForward<strong>\u2122<\/strong>-Europe study was conducted in five European countries: United Kingdom (n=1,926), Germany (n=1,947), France (n=1,667), Italy (n=1,866) and Spain (n=1,846).  Also it is a market-representative sample of 9,252 respondents interviewed between 23 April and 7 June 2021. Additionally an update of the study for 2022 is in the works.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Respondents are between 18 and 80 years old, have a 2015 or newer model first vehicle, also plan to purchase a new vehicle within the next 5 years.\u00a0Data were weighted by age as well as gender to match the demographics of new vehicle buyers, and by vehicle segment to match current vehicle sales. In general, the sample for this research came from an opt-in online panel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thus, any margins of error or significance tests reported are estimated and based on the same statistical assumptions as data obtained from a random probability sample. Escalent will provide the exact wording of the survey questions upon request.<\/p>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"webinar-about-evforward\"><summary class=\"accordion-title\">Webinar about EVForward<strong>\u2122<\/strong> Study (08.12.2021)<\/summary><div class=\"accordion-text\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n\t\t<div class=\"embed-privacy-container is-disabled embed-youtube\" data-embed-id=\"oembed_6584a1de801aa7986ba86c17d6802872\" data-embed-provider=\"youtube\" style=\"aspect-ratio: 640\/360;\">\t\t\t\t\t\t<button type=\"button\" class=\"embed-privacy-enable screen-reader-text\">Display &#8220;UScale Webinar EVForward Europe&#8221; from YouTube<\/button>\t\t\t\t\t\t<div class=\"embed-privacy-overlay\">\t\t\t\t<div class=\"embed-privacy-inner\">\t\t\t\t\t<div class=\"embed-privacy-logo\" style=\"background-image: url(https:\/\/uscale.digital\/en\/wp-content\/plugins\/embed-privacy\/assets\/images\/embed-youtube.png?ver=1.12.3);\"><\/div>\t\t<p>\t\tClick here to display content from YouTube.\t\t\t\t\t<br>\t\t\t\t\tLearn more in <a href=\"https:\/\/policies.google.com\/privacy?hl=en\" target=\"_blank\">YouTube\u2019s privacy policy<\/a>.\t\t<\/p>\t\t<p class=\"embed-privacy-input-wrapper\">\t\t\t<input id=\"embed-privacy-store-youtube-6584a1de801aa7986ba86c17d6802872\" type=\"checkbox\" value=\"1\" class=\"embed-privacy-input\" data-embed-provider=\"youtube\">\t\t\t<label for=\"embed-privacy-store-youtube-6584a1de801aa7986ba86c17d6802872\" class=\"embed-privacy-label\" data-embed-provider=\"youtube\">\t\t\t\tAlways display content from YouTube\t\t\t<\/label>\t\t<\/p>\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t<div class=\"embed-privacy-footer\"><span class=\"embed-privacy-url\"><a href=\"https:\/\/youtu.be\/4VACZZ9ZWM0\">Open &#8220;UScale Webinar EVForward Europe&#8221; directly<\/a><\/span><\/div>\t\t\t<\/div>\t\t\t\t\t\t<div class=\"embed-privacy-content\">\t\t\t\t<script>var _oembed_6584a1de801aa7986ba86c17d6802872 = '{\\\"embed\\\":\\\"&lt;iframe title=&quot;UScale Webinar EVForward Europe&quot; width=&quot;640&quot; height=&quot;360&quot; src=&quot;https:\\\\\/\\\\\/www.youtube-nocookie.com\\\\\/embed\\\\\/4VACZZ9ZWM0?feature=oembed&quot; frameborder=&quot;0&quot; allow=&quot;accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share&quot; referrerpolicy=&quot;strict-origin-when-cross-origin&quot; allowfullscreen&gt;&lt;\\\\\/iframe&gt;\\\"}';<\/script>\t\t\t<\/div>\t\t<\/div>\t\t\n<\/div><\/figure>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"uscale-focus-studies--user-studies-on-electromobility\"><summary class=\"accordion-title\">USCALE focus studies: User studies on electromobility<\/summary><div class=\"accordion-text\">\n<p class=\"wp-block-paragraph\">Since 2018, USCALE has been systematically surveying e-car drivers about their expectations and experiences at all touchpoints of the e-mobile customer journey. In addition, an overview with all USCALE Focus Studies can be found <a href=\"https:\/\/uscale.digital\/en\/emobility-customer-studies\/\" target=\"_blank\" rel=\"noreferrer noopener\">HERE<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you have any questions, please contact us at <a href=\"mailto:contact@uscale.digital\">contact@uscale.digital<\/a>.<\/p>\n<\/div><\/details><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>EV Adopter Persona Study 2021 Six adopter personas on electromobility The EVForward\u2122-Europe study was conducted by Escalent Inc. in the five main European countries (Germany, UK, France, Italy, Spain). The study describes in detail six adopter segments that will gradually switch to electric mobility. The deliverable includes a comprehensive PDF report (approx. 200 pages). An [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-73","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adopter personas for electromobility<\/title>\n<meta name=\"description\" content=\"The adopter personas for electromobility conducted by Escalent Inc. in five European countries: UK, Germany, France, Italy and Spain\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uscale.digital\/en\/adopter-personas-for-electromobility\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adopter personas 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