{"id":729,"date":"2024-06-12T10:25:00","date_gmt":"2024-06-12T08:25:00","guid":{"rendered":"https:\/\/uscale.digital\/en\/?page_id=729"},"modified":"2024-06-15T06:52:56","modified_gmt":"2024-06-15T04:52:56","slug":"customer-insights-on-electromobility-for-energy-suppliers","status":"publish","type":"page","link":"https:\/\/uscale.digital\/en\/customer-insights-on-electromobility-for-energy-suppliers\/","title":{"rendered":"for Energy Suppliers"},"content":{"rendered":"\n
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Customer Studies for Energy Suppliers<\/h1>\n\n\n\n

USCALE provides customer insights on electromobility for energy suppliers. Energy suppliers provide the basis for electromobility as a whole: the energy, or electricity. The utilities sector therefore benefits in any case.<\/p>\n\n\n\n

But who will win the race?<\/strong> It is by no means a foregone conclusion that people charging at home will remain with their current supplier of domestic electricity. Quite the opposite: in connection with the providers of public charging electricity and offers relating to smart charging, many new actors are entering the market<\/strong> who are also becoming a threat to the providers of domestic electricity.<\/p>\n\n\n\n

USCALE asks charging customers about their needs <\/strong>and preferences <\/strong>for all relevant charging use cases<\/strong> and shows the interactions between domestic electricity and traction current<\/strong>. We also develop charging profiles<\/strong> and charging personas<\/strong>. They are the basis for the success of product managers, developers, marketing and sales managers.<\/p>\n\n\n\n

Relevant Studies:<\/h2>\n\n\n\n
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\"eMobility<\/a><\/figure>\n<\/div>\n\n\n\n
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\"eMobility<\/a><\/figure>\n<\/div>\n\n\n\n
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\"Lade-Personas<\/a><\/figure>\n<\/div>\n\n\n\n
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Product Manager<\/summary>
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The market for traction current is more dynamic than that for domestic electricity. Competition for energy suppliers is increasing significantly and energy suppliers must reposition themselves.<\/p>\n\n\n\n

USCALE studies provide customer insights into electromobility for energy suppliers and show product managers what is important:<\/p>\n\n\n\n

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  • What is your own competitive position<\/strong>? Which KPIs are relevant?<\/li>\n\n\n\n
  • Which pain points<\/strong> need to be addressed and overcome?<\/li>\n\n\n\n
  • Which different target groups<\/strong> are there?<\/li>\n\n\n\n
  • Which charging use cases<\/strong> are relevant for which target group?<\/li>\n\n\n\n
  • How do home and charging power<\/strong> interact?<\/li>\n\n\n\n
  • Are customers interested in smart charging<\/strong> products?<\/li>\n\n\n\n
  • What trends <\/strong>need to be considered?<\/li>\n\n\n\n
  • and much more.<\/li>\n<\/ul>\n<\/div><\/details><\/div>\n\n\n\n
    Marketing<\/summary>
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    The segmentation of target groups in the e-car market follows different rules. Familiar segmentation schemes such as SINUS are only of limited help in the current market phase.<\/p>\n\n\n\n

    USCALE studies answer the most important questions of marketing managers and provide important input for the work of agencies.<\/p>\n\n\n\n

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    • What charging profiles<\/strong>, i.e. target group segments<\/strong>, are there?<\/li>\n\n\n\n
    • Which personas <\/strong>are behind the target groups?<\/li>\n\n\n\n
    • What are the needs <\/strong>of the different target groups?<\/li>\n\n\n\n
    • Where do the target groups find informations <\/strong>about charging offers and tariffs?<\/li>\n\n\n\n
    • How willing <\/strong>are the target groups to switch<\/strong>?<\/li>\n\n\n\n
    • Which media channels<\/strong> are best used to reach target customers?<\/li>\n\n\n\n
    • and much more.<\/li>\n<\/ul>\n<\/div><\/details><\/div>\n\n\n\n
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      Contact us now<\/h2>\n\n\n\n

      What customer insights into electric cars, charging technology or charging services are you looking for? Whatever you are looking for, we look forward to exchanging ideas.<\/p>\n\n\n\n

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