{"id":722,"date":"2024-04-08T16:05:49","date_gmt":"2024-04-08T14:05:49","guid":{"rendered":"https:\/\/uscale.digital\/en\/?page_id=722"},"modified":"2025-02-24T13:02:01","modified_gmt":"2025-02-24T12:02:01","slug":"customer-studies-for-car-manufacturers","status":"publish","type":"page","link":"https:\/\/uscale.digital\/en\/customer-studies-for-car-manufacturers\/","title":{"rendered":"for Car Manufacturers and Importers"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light\" style=\"min-height:350px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#bcb7ad\"><\/span><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-2723\" alt=\"Car Assembly Line\" src=\"https:\/\/uscale.digital\/wp-content\/uploads\/2024\/04\/Car_Assembly_Line_mirrored_unsplash-scaled.jpg\" style=\"object-position:50% 38%\" data-object-fit=\"cover\" data-object-position=\"50% 38%\"><div class=\"wp-block-cover__inner-container\">\n<p class=\"has-text-align-center\"><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading\">Customer Studies for Car Manufacturers and Importers<\/h1>\n\n\n\n<p>Electric cars are more than just cars with a new drive system.<\/p>\n\n\n\n<p>In order to be competitive, manufacturers need up-to-date data on <strong>their own competitive position<\/strong> and the <strong>strengths and weaknesses<\/strong> of their own offerings compared to those of their competitors.<\/p>\n\n\n\n<p>USCALE asks electric car drivers not only about their <strong>usage habits<\/strong> and <strong>problems<\/strong> but also assessment of <strong>product maturity<\/strong> and <strong>recommendations <\/strong>to the developers of their car brand on all functions that are relevant to electric driving. Therefore, we provide the basis for the work of product managers, developers, marketing and sales managers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Relevant Studies:<\/h2>\n\n\n\n<div class=\"wp-block-columns has-6-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/uscale.digital\/en\/emobility-ev-benchmarking-study\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/uscale.digital\/wp-content\/uploads\/2022\/08\/Folie6-768x768-1.jpeg\" alt=\"eMobility EV Benchmarking-Studie\" class=\"wp-image-239\" style=\"width:127px;height:auto\"><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/uscale.digital\/en\/emobility-private-charging-study\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/uscale.digital\/wp-content\/uploads\/2022\/08\/Private-Charging-Study-768x768-1.jpg\" alt=\"eMobility Private Charging-Studie\" class=\"wp-image-101\" style=\"width:127px;height:auto\"><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/uscale.digital\/en\/emobility-public-charging-study\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/uscale.digital\/wp-content\/uploads\/2022\/08\/Public-Charging-Study-768x768-1.jpg\" alt=\"eMobility Public Charging-Studie\" class=\"wp-image-100\" style=\"width:127px;height:auto\"><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/uscale.digital\/en\/emobility-smart-charging-study\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/uscale.digital\/wp-content\/uploads\/2022\/08\/Smart-Charging-Study-768x768-1.jpg\" alt=\"eMobility Smart Charging-Studie\" class=\"wp-image-99\" style=\"width:128px;height:auto\"><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/uscale.digital\/en\/emobility-public-charging-payment-study\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/uscale.digital\/wp-content\/uploads\/2022\/08\/Folie10-768x768-1.jpeg\" alt=\"eMobility Public Charging Payment Method-Studie\" class=\"wp-image-241\" style=\"width:128px;height:auto\"><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/uscale.digital\/en\/emobility-charging-persona-study\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/uscale.digital\/wp-content\/uploads\/2022\/11\/Folie4.jpg\" alt=\"Lade-Personas f\u00fcr die Elektromobilit\u00e4t\" class=\"wp-image-1229\" style=\"width:129px;height:auto\"><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"product-manager\"><summary class=\"accordion-title\">Product Manager<\/summary><div class=\"accordion-text\">\n<p>EV drivers come from other segments, have different usage behaviour and therefore different needs than combustion engine drivers.<\/p>\n\n\n\n<p>USCALE studies answer the most important questions of product managers and show what is important:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What <strong>pain points<\/strong> need to be solved for electric cars?<\/li>\n\n\n\n<li>Which <strong>features <\/strong>are both necessary and add real value to the vehicles?<\/li>\n\n\n\n<li>How should <strong>equipment packages<\/strong> be designed?<\/li>\n\n\n\n<li>What is your own <strong>competitive position<\/strong>?<\/li>\n\n\n\n<li>Which KPIs are relevant?<\/li>\n\n\n\n<li>What differences are there between different vehicle and <strong>user segments<\/strong>? For example: What charging performance do customers expect in which segment?<\/li>\n\n\n\n<li>What <strong>trends <\/strong>need to be considered?<\/li>\n\n\n\n<li>and much more.<\/li>\n<\/ul>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"developer-and-product-owner\"><summary class=\"accordion-title\">Developer and Product Owner<\/summary><div class=\"accordion-text\">\n<p>With electric cars, many functions have to be rethought or redeveloped. In contrast to the combustion engine, there is little experience available. At the same time, developers and project managers have to keep a close eye on costs<\/p>\n\n\n\n<p>USCALE studies answer the most important questions and show what is important:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What <strong>pain points<\/strong> do electric car drivers have today?<\/li>\n\n\n\n<li>What does the <strong>user journey<\/strong> to charging look like?<\/li>\n\n\n\n<li>How are <strong>EV-specific features<\/strong> used? And how do they need to be designed?<\/li>\n\n\n\n<li>Which <strong>charging use cases<\/strong> are relevant for which <strong>user segments<\/strong>?<\/li>\n\n\n\n<li>Which features are really important? And which ones only increase <strong>manufacturing costs<\/strong> but not customer benefits?<\/li>\n\n\n\n<li>What are the strengths and weaknesses of the manufacturer concepts of relevant <strong>competitors<\/strong>?<\/li>\n\n\n\n<li>and much more.<\/li>\n<\/ul>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"marketing\"><summary class=\"accordion-title\">Marketing<\/summary><div class=\"accordion-text\">\n<p>At this time the segmentation of target groups in the EV market follows different rules. Familiar segmentation schemes such as SINUS are only of limited help in the current market phase. EV shoppers have different information needs than combustion engine buyers and use different touchpoints in the customer journey.<\/p>\n\n\n\n<p>USCALE studies answer the most important questions of marketing managers and provide important input for the work of agencies:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which <strong>target group<\/strong> segments are relevant in the e-car world?<\/li>\n\n\n\n<li>What<strong> information needs<\/strong> do people switching to an electric car have?<\/li>\n\n\n\n<li>What does the <strong>purchase funnel<\/strong> for EV buyers look like?<\/li>\n\n\n\n<li>and much more.<\/li>\n<\/ul>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"sales\"><summary class=\"accordion-title\">Sales<\/summary><div class=\"accordion-text\">\n<p>The purchasing process for EV differs significantly from that of a combustion car. Sales processes must be adapted to this.<\/p>\n\n\n\n<p>USCALE studies both answer your questions and show what is important:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How does the <strong>customer journey<\/strong> in the <strong>purchase funnel<\/strong> of an electric car differ from that of a combustion engine?<\/li>\n\n\n\n<li>What information are EV shoppers looking for on manufacturers&#8217; <strong>websites<\/strong>?<\/li>\n\n\n\n<li>What expectations are there for <strong>financing and leasing offers<\/strong>?<\/li>\n\n\n\n<li>How do <strong>test drives<\/strong>, <strong>handover <\/strong>and <strong>follow-up<\/strong> processes differ from combustion cars?<\/li>\n\n\n\n<li>and much more.<\/li>\n<\/ul>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"uscale-focus-studies--user-studies-on-electromobility\"><summary class=\"accordion-title\">USCALE focus studies: User studies on electromobility<\/summary><div class=\"accordion-text\">\n<p>Since 2018, USCALE has been systematically surveying EV drivers about their expectations and experiences at all touchpoints of the e-mobile customer journey. In addition, you can find an overview of all USCALE focus studies <a href=\"https:\/\/uscale.digital\/en\/emobility-customer-studies\/\" target=\"_blank\" rel=\"noreferrer noopener\">HERE<\/a>.<\/p>\n\n\n\n<p>We also show extracts from other studies in the LinkedIn articles by <a href=\"https:\/\/www.linkedin.com\/company\/uscale-gmbh\/\" target=\"_blank\" rel=\"noreferrer noopener\">USCALE<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/axel-sprenger\/\">Axel Sprenger<\/a>.<\/p>\n\n\n\n<p>If you have any questions, please contact us at <a href=\"mailto:kontakt@uscale.digital\">kontakt@uscale.digital<\/a>.<\/p>\n<\/div><\/details><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-grey-background\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"wp-block-heading is-style-underlined\">Contact us now<\/h2>\n\n\n\n<p>What customer insights into electric cars, charging technology or charging services are you looking for? Whatever you are looking for, we look forward to exchanging ideas.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-contact-form-7-contact-form-selector main-contact-form\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f40-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"40\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/722#wpcf7-f40-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"40\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f40-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<p class=\"form-element\">\n    <select class=\"wpcf7-form-control wpcf7-select\" id=\"anrede\" aria-invalid=\"false\" name=\"anrede\"><option value=\"\">Title<\/option><option value=\"Ms\">Ms<\/option><option value=\"Mr\">Mr<\/option><\/select>\n    <label for=\"anrede\">Title<\/label>\n<\/p>\n\n<p class=\"form-element\">\n    <input placeholder=\" \" size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" id=\"vorname\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"vorname\">\n    <label for=\"vorname\">First name <span class=\"required\">*<\/span><\/label>\n<\/p>\n\n<p class=\"form-element\">\n    <input placeholder=\" \" size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" id=\"nachname\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"nachname\">\n    <label for=\"nachname\">Name <span class=\"required\">*<\/span><\/label>\n<\/p>\n\n<p class=\"form-element\">\n    <input placeholder=\" \" size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" id=\"unternehmen\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"unternehmen\">\n    <label for=\"unternehmen\">Company <span class=\"required\">*<\/span><\/label>\n<\/p>\n\n<p class=\"form-element\">\n    <input placeholder=\" \" size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" id=\"email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"email\">\n    <label for=\"email\">Email address <span class=\"required\">*<\/span><\/label>\n<\/p>\n\n<p class=\"form-element\">\n    <input placeholder=\" \" size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel\" id=\"telefon\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"telefon\">\n    <label for=\"telefon\">Phone<\/label>\n<\/p>\n\n<span id=\"wpcf7-69e33f07e0cba-wrapper\" class=\"wpcf7-form-control-wrap first-name-wrap\" style=\"display:none !important; visibility:hidden !important;\"><label for=\"wpcf7-69e33f07e0cba-field\" class=\"hp-message\">Please leave this field empty.<\/label><input placeholder=\" \" id=\"wpcf7-69e33f07e0cba-field\" class=\"wpcf7-form-control wpcf7-text\" type=\"text\" name=\"first-name\" value=\"\" size=\"40\" tabindex=\"-1\" autocomplete=\"new-password\"><\/span>\n\n<p class=\"form-element is-grid-column-2\">\n    <textarea placeholder=\" \" cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" id=\"nachricht\" aria-required=\"true\" aria-invalid=\"false\" name=\"nachricht\"><\/textarea>\n    <label for=\"nachricht\">Message <span class=\"required\">*<\/span><\/label>\n<\/p>\n\n<p class=\"form-element is-grid-full-width\">\n    <label class=\"checkbox privacy-checkbox\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><input placeholder=\" \" type=\"checkbox\" name=\"acceptance-983\" value=\"1\" aria-invalid=\"false\"><\/span><\/span>I agree that my data will be stored and processed for the purpose of contacting me. For more information, please see our  <a href=\"\/privacy-policy\/\">privacy policy<\/a>.<\/label>\n<\/p>\n\n<p class=\"form-element\">\n    <input placeholder=\" \" class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Submit\">\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\n\n\n<p>* Mandatory fields<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Customer Studies for Car Manufacturers and Importers Electric cars are more than just cars with a new drive system. In order to be competitive, manufacturers need up-to-date data on their own competitive position and the strengths and weaknesses of their own offerings compared to those of their competitors. USCALE asks electric car drivers not only [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-722","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer insights on electromobility for car manufacturers<\/title>\n<meta name=\"description\" content=\"USCALE collects customer insights on electromobility for car manufacturers by conducting surveys on all vehicle functions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uscale.digital\/en\/customer-studies-for-car-manufacturers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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