{"id":65,"date":"2022-11-05T15:15:30","date_gmt":"2022-11-05T14:15:30","guid":{"rendered":"https:\/\/uscale.digital\/en\/?page_id=65"},"modified":"2026-10-21T12:58:18","modified_gmt":"2026-10-21T10:58:18","slug":"private-charging-of-electric-cars","status":"publish","type":"page","link":"https:\/\/uscale.digital\/en\/private-charging-of-electric-cars\/","title":{"rendered":"eMobility Private Charging Study 2026"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-red-background\"><div class=\"wp-block-group__inner-container\">\n<h1 class=\"wp-block-heading\" style=\"text-transform:uppercase\">eMobility Private Charging Study 2026<\/h1>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-grey-background\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:35% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1022\" height=\"1024\" src=\"https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/Private-Charging-Study-1022x1024.jpg\" alt=\"Private Charging Study\" class=\"wp-image-1146 size-full\" srcset=\"https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/Private-Charging-Study-1022x1024.jpg 1022w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/Private-Charging-Study-300x300.jpg 300w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/Private-Charging-Study-150x150.jpg 150w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/Private-Charging-Study-768x769.jpg 768w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/Private-Charging-Study.jpg 1123w\" sizes=\"auto, (max-width: 1022px) 100vw, 1022px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading is-style-underlined\" style=\"text-transform:none\">Private charging solutions, preferences and experiences with charging at home<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Private Charging Study generally asks owners of electric cars about their experiences with their charging solution at home.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the study, 2,026 EV drivers and prospective BEV buyers in <strong>Germany <\/strong>were surveyed online in August 2026. In the first part of the study, all participants were asked about their general charging behaviour. In the second part of the study, the \u2018at home\u2019 charging use case was then explored in greater depth with 400 EV drivers who charge at home. In addition, 400 EV drivers and 400 prospective BEV buyers were surveyed on brand perception and brand image.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Private Charging Study was conducted using the same sample size in nine other European markets (<strong>CH, FR, UK, IT, ES, NL, BE, FI, SE<\/strong>).<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\">DOWNLOAD STUDY EXCERPT <svg class=\"icon\" role=\"img\"><use xlink:href=\"#download\"><\/use><\/svg><\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"wp-block-heading is-style-underlined\">CONTENT AND ADDED VALUE OF THE PRIVATE CHARGING STUDY<\/h2>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"content-of-the-private-charging-study\"><summary class=\"accordion-title\">Content of the Private Charging Study<\/summary><div class=\"accordion-text\">\n<p class=\"wp-block-paragraph\"><strong>Segmentation criteria:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Charging behaviour (charging locations, charging occasions, charging frequencies, SoC during charging, reasons for not charging at home, charging types)<\/li>\n\n\n\n<li>Driving habits (mileage per year and per weekday, frequency of long-distance journeys, general usage habits)<\/li>\n\n\n\n<li>Demographics of e-car drivers<\/li>\n\n\n\n<li>Housing situation<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>General charging behaviour:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Charging locations<\/li>\n\n\n\n<li>Energy quantities per charging location<\/li>\n\n\n\n<li>Charging occasions<\/li>\n\n\n\n<li>Charging routine<\/li>\n\n\n\n<li>Reasons for not charging at home<\/li>\n\n\n\n<li>Charging types<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Awarness und Markenimage<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand awarness (unaided and aided)<\/li>\n\n\n\n<li>Brand image of individual brands<\/li>\n\n\n\n<li>Overall impression of the respective brand<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Purchase process:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Buyer type<\/li>\n\n\n\n<li>Information sources and evaluation of how helpful the information sources are<\/li>\n\n\n\n<li>Places of purchase<\/li>\n\n\n\n<li>Purchase vs rent<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Charging technology:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>simple \/ smart \/ mobile wallbox, second wallbox<\/li>\n\n\n\n<li>Proportion of socket chargers, reasons for using a socket instead of a wallbox<\/li>\n\n\n\n<li>Wallbox charging capacity<\/li>\n\n\n\n<li>Other technical components at home (PV system, battery storage, energy management, etc.), reasons for not using PV system<\/li>\n\n\n\n<li>Manufacturer and technical functionality of the wallbox<\/li>\n\n\n\n<li>Installation<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Problems and satisfaction:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wallbox satisfaction (quality, UX, range of functions)<\/li>\n\n\n\n<li>NPS manufacturer<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2026in the event of a new decision:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Most important aspects for purchase decision in general<\/li>\n\n\n\n<li>Other technical components (PV, battery storage, etc.)<\/li>\n\n\n\n<li>Important technical features of the wallbox<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Charging contracts:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Change of energy supplier or tariff in connection with the purchase of an e-car<\/li>\n\n\n\n<li>Current vs. previous supplier (migration)<\/li>\n<\/ul>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"target-group-of-the-survey\"><summary class=\"accordion-title\">Target group of the survey<\/summary><div class=\"accordion-text\">\n<p class=\"wp-block-paragraph\">For the study, only e-car drivers who not only have a home charging station but also regularly charge at home were surveyed.\u00a0 Furthermore the survey structure makes it possible to differentiate between residents of single-family homes and residents of apartment buildings.<\/p>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"added-value-and-benefit-for-charging-technology-manufacturers-and-suppliers\"><summary class=\"accordion-title\">Added value and benefit for charging technology manufacturers and suppliers<\/summary><div class=\"accordion-text\">\n<p class=\"wp-block-paragraph\">The study primarily targets <strong>manufacturers<\/strong> and <strong>suppliers <\/strong>of <strong>charging technology<\/strong> for private charging.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Home charging solutions mostly include smart and standard wall boxes. In addition, in many cases there are integrated photovoltaic systems and the corresponding networking of the systems. The extensive survey and the high sample size provide a precise picture of current user behaviour, problems and wishes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The results show manufacturers, providers and installers of private charging solutions and their smart integration into building technology both what the users&#8217; expectations and wishes are. This provides not onl y charging technology manufacturers and retailers but also service providers with valuable input on what really matters, which prioritised needs for action can be derived and how they can design their future offers. In this way, they can concentrate their development and investments on the offers that lead to the highest demand, the highest customer loyalty and thus the highest turnover. Furthermore, subscribers to the study receive valuable information on the sales potential of future upgrades and cross-selling offers.<\/p>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"dashboard-for-analysis\"><summary class=\"accordion-title\">Dashboard for analysis<\/summary><div class=\"accordion-text\">\n<p class=\"wp-block-paragraph\">Many exciting findings only become apparent when the results are evaluated separately according to important customer groups. This allows providers to target their offers to different user segments in a differentiated way. Thanks to the high sample size, subscribers to the study can split the results in the interactive dashboard as they wish and analyse them in detail. In addition, the dashboard shows all pre-clustered verbatim mentions of the respondents.<\/p>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"uscale-focus-studies--user-studies-on-electromobility\"><summary class=\"accordion-title\">USCALE Focus Studies: User studies on electromobility<\/summary><div class=\"accordion-text\">\n<p class=\"wp-block-paragraph\">Since 2018, USCALE has been systematically surveying EV drivers about their expectations and experiences at all touchpoints of the e-mobile customer journey. You can also find an overview of all USCALE focus studies <a href=\"https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2026\/09\/UScale-eMobility-Insights-FOKUSSTUDIEN-2026-en.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">HERE<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We also show extracts from other studies in the LinkedIn articles by <a href=\"https:\/\/www.linkedin.com\/company\/uscale-gmbh\/\">USCALE <\/a>and <a href=\"https:\/\/www.linkedin.com\/in\/axel-sprenger\/\">Axel S<\/a><a href=\"https:\/\/www.linkedin.com\/in\/axel-sprenger\/\" target=\"_blank\" rel=\"noreferrer noopener\">prenger<\/a>, our company founder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you have any questions, please contact us at <a href=\"mailto:contact@uscale.digital\">contact@uscale.digital<\/a>.<\/p>\n<\/div><\/details><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-grey-background\" id=\"Beratungsgespr\u00e4ch\"><div class=\"wp-block-group__inner-container\">\n<h2 id=\"FreeConsultation\" class=\"wp-block-heading is-style-underlined\">Book a free consultation now<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You have a product idea or already a concept and want to <strong>secure your investment<\/strong>?<br>Your product is ready to launch, and you&#8217;re looking for the best way to <strong>reach your target group<\/strong>?<br>After a successful launch, how can you prioritize which ideas to develop further?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wherever you are with your innovation, let&#8217;s talk. We&#8217;ll quickly see how we can best help you.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-contact-form-7-contact-form-selector main-contact-form\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f40-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"40\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/65#wpcf7-f40-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"40\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.7\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f40-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<p class=\"form-element\">\n    <select class=\"wpcf7-form-control wpcf7-select\" id=\"anrede\" aria-invalid=\"false\" name=\"anrede\"><option value=\"\">Title<\/option><option value=\"Ms\">Ms<\/option><option value=\"Mr\">Mr<\/option><\/select>\n    <label for=\"anrede\">Title<\/label>\n<\/p>\n\n<p class=\"form-element\">\n    <input placeholder=\" \" size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" id=\"vorname\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"vorname\">\n    <label for=\"vorname\">First name <span class=\"required\">*<\/span><\/label>\n<\/p>\n\n<p class=\"form-element\">\n    <input placeholder=\" \" size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" id=\"nachname\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"nachname\">\n    <label for=\"nachname\">Name <span class=\"required\">*<\/span><\/label>\n<\/p>\n\n<p class=\"form-element\">\n    <input placeholder=\" \" size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" id=\"unternehmen\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"unternehmen\">\n    <label for=\"unternehmen\">Company <span class=\"required\">*<\/span><\/label>\n<\/p>\n\n<p class=\"form-element\">\n    <input placeholder=\" \" size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" id=\"email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"email\">\n    <label for=\"email\">Email address <span class=\"required\">*<\/span><\/label>\n<\/p>\n\n<p class=\"form-element\">\n    <input placeholder=\" \" size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel\" id=\"telefon\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"telefon\">\n    <label for=\"telefon\">Phone<\/label>\n<\/p>\n\n<span id=\"wpcf7-6adc02e8144e8-wrapper\" class=\"wpcf7-form-control-wrap cf7apps-honeypot-wrap first-name-wrap\" style=\"position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0;\"><label for=\"wpcf7-6adc02e8144e8-field\" class=\"hp-message\">Please leave this field empty.<\/label><input placeholder=\" \" id=\"wpcf7-6adc02e8144e8-field\" class=\"wpcf7-form-control wpcf7-text\" type=\"text\" name=\"first-name\" value=\"\" autocomplete=\"new-password\" tabindex=\"1000\" data-cf7apps-tabindex=\"1000\"><\/span>\n\n<p class=\"form-element is-grid-column-2\">\n    <textarea placeholder=\" \" cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" id=\"nachricht\" aria-required=\"true\" aria-invalid=\"false\" name=\"nachricht\"><\/textarea>\n    <label for=\"nachricht\">Message <span class=\"required\">*<\/span><\/label>\n<\/p>\n\n<p class=\"form-element is-grid-full-width\">\n    <label class=\"checkbox privacy-checkbox\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><input placeholder=\" \" type=\"checkbox\" name=\"acceptance-983\" value=\"1\" aria-invalid=\"false\"><\/span><\/span>I agree that my data will be stored and processed for the purpose of contacting me. For more information, please see our  <a href=\"\/privacy-policy\/\">privacy policy<\/a>.<\/label>\n<\/p>\n\n<p class=\"form-element\">\n    <input placeholder=\" \" class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Submit\">\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">* Mandatory fields<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": https:\/\/schema.org,\n  \"@type\": \"Organization\",\n  \"name\": \"USCALE GmbH\",\n  \"url\": https:\/\/uscale.digital,\n  \"logo\": https:\/\/uscale.digital\/wp-content\/uploads\/2022\/10\/cropped-uscale_fav-270x270.png,\n  \"description\": \"USCALE is a market research firm that has specialised exclusively in electric mobility since 2018. Over 100,000 electric car drivers in more than 15 countries were surveyed on their charging behaviour, pain points and expectations.\",\n  \"foundingDate\": \"2018\",\n  \"address\": {\n    \"@type\": \"PostalAddress\",\n    \"streetAddress\": \"Silberburgstra\u00dfe 112\",\n    \"postalCode\": \"70176\",\n    \"addressLocality\": \"Stuttgart\",\n    \"addressCountry\": \"DE\"\n  },\n  \"telephone\": \"+49 711 620014 0\",\n  \"email\": kontakt@uscale.digital,\n  \"sameAs\": [\n    https:\/\/de.linkedin.com\/company\/uscale-gmbh\n  ],\n  \"founder\": {\n    \"@type\": \"Person\",\n    \"name\": \"Axel Sprenger\",\n    \"sameAs\": https:\/\/www.linkedin.com\/in\/axel-sprenger\/\n  },\n  \"knowsAbout\": [\n    \"Electric mobility\",\n    \"Charging infrastructure\",\n    \"Fleet Electrification\",\n    \"Public Charging\",\n    \"Home Charging\",\n    \"Bidirectional charging\",\n    \"EV Customer Journey\",\n    \"Electric vehicle adopter segments\",\n    \"Product-Market-Fit Testing\"\n  ]\n}\n<\/script>\n<script type=\"application\/ld+json\">\n{\n  \"@context\": https:\/\/schema.org,\n  \"@type\": \"Person\",\n  \"name\": \"Axel Sprenger\",\n  \"jobTitle\": \"CEO\",\n  \"worksFor\": {\n    \"@type\": \"Organization\",\n    \"name\": \"USCALE GmbH\",\n    \"url\": https:\/\/uscale.digital\n  },\n  \"sameAs\": https:\/\/www.linkedin.com\/in\/axel-sprenger\/\n}\n<\/script>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": https:\/\/schema.org,\n  \"@type\": \"Dataset\",\n  \"name\": \"USCALE Private Charging Study\",\n  \"description\": \"The Private Charging Study surveys owners of electric cars about their experiences with their home charging solutions.\",\n  \"url\": https:\/\/uscale.digital\/en\/private-charging-of-electric-cars\/,\n  \"datePublished\": \"2024-10\",\n  \"creator\": {\n    \"@type\": \"Organization\",\n    \"name\": \"USCALE GmbH\",\n    \"url\": https:\/\/uscale.digital\n  },\n  \"author\": {\n    \"@type\": \"Person\",\n    \"name\": \"Axel Sprenger\",\n    \"sameAs\": https:\/\/www.linkedin.com\/in\/axel-sprenger\/\n  },\n  \"spatialCoverage\": {\n    \"@type\": \"Place\",\n    \"name\": \"Germany\"\n  },\n  \"temporalCoverage\": \"2024-09\",\n  \"variableMeasured\": [\n    \"Charging behaviour\",\n    \"Relevance of the charging location\",\n    \"Evaluation of the charging location\",\n    \"Charging locations and use cases\",\n    \"Sources of information and evaluation\",\n    \"Requirements for charging hardware\",\n    \"Charging technology\",\n    \"Problems and satisfaction\",\n    \"Charging at home\",\n    \"Charging electricity contracts\"\n  ],\n  \"keywords\": \"Electromobility, charging at home, charging technology, electrification, charging infrastructure, electricity contracts\",\n  \"measurementTechnique\": \"Online Survey (CAWI)\",\n  \"size\": \"2986 Respondents\",\n  \"isAccessibleForFree\": false,\n  \"distribution\": {\n    \"@type\": \"DataDownload\",\n    \"encodingFormat\": \"application\/pdf\",\n    \"contentUrl\": https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/Private-Charging-Study-2024-Excerpt-en-1.pdf\n  }\n}\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>eMobility Private Charging Study 2026 Private charging solutions, preferences and experiences with charging at home The Private Charging Study generally asks owners of electric cars about their experiences with their charging solution at home. For the study, 2,026 EV drivers and prospective BEV buyers in Germany were surveyed online in August 2026. In the first [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-65","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Private charging of electric cars<\/title>\n<meta name=\"description\" content=\"Private charging of electric cars: The eMobility Private Charging Study shows charging habits, problems and wishes when charging at home\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uscale.digital\/en\/private-charging-of-electric-cars\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Private 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