{"id":61,"date":"2022-11-05T15:14:22","date_gmt":"2022-11-05T14:14:22","guid":{"rendered":"https:\/\/uscale.digital\/en\/?page_id=61"},"modified":"2026-10-02T12:43:37","modified_gmt":"2026-10-02T10:43:37","slug":"customer-insights-on-electromobility","status":"publish","type":"page","link":"https:\/\/uscale.digital\/en\/customer-insights-on-electromobility\/","title":{"rendered":"eMobility Customer Studies"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<h1 class=\"wp-block-heading\" style=\"text-transform:uppercase\">Market research on the entire customer journey of electromobility<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">The share of e-car drivers is still very small at around 3% of all passanger cars. This makes surveys both difficult and expensive. We have collected the most important questions from car manufacturers, energy providers, charging technology manufacturers and others. We regularly survey the expectations and experiences for all touchpoints of the eMobility customer journey in not only Germany but also Austria and Switzerland.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2023, we continued our charging studies in other key European countries (France, UK, Italy, Spain, Netherlands and Norway) as well as in the USA and China. <\/p>\n\n\n\n<h2 class=\"wp-block-heading is-style-underlined\">UScale eMobility focus studies contain the following information:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Driving and charging habits, charging locations, living but also parking situation<\/li>\n\n\n\n<li>User experiences during the use of electric cars, home charging technology and public charging infrastructure<\/li>\n\n\n\n<li>Both Strengths and weaknesses of key products and services, requested features<\/li>\n\n\n\n<li>Competitive comparison of providers (benchmarking) <\/li>\n\n\n\n<li>and much more&#8230;<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-red-background\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns has-2-columns\">\n<div class=\"wp-block-column\">\n<h3 class=\"wp-block-heading is-style-underlined\">Would you like to be kept up to date on the results of new studies?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We will inform you as soon as new studies are available and send you a brief summary of the most important results. You are welcome to sign up. We will let you know if there is anything new.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/uscale.digital\/newsletter\/\">SIGN UP FOR THE <br>STUDY NEWSLETTER\u00a0 <svg class=\"icon\" role=\"img\"><use xlink:href=\"#arrow-right\"><\/use><\/svg><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-grey-background is-group-wide-width\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"wp-block-heading is-style-underlined\">UScale Focus Studies<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For all touchpoints of the eMobility customer journey, we regularly conduct extensive surveys of e-car drivers at different points of use. For our retail studies, we survey shoppers during the purchase process and &#8220;young&#8221; owners.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the following are the studies that have been carried out and the related questions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Charging Studies<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Electric Vehicle Studies<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Here you will find an overview with profiles of all studies.<\/h2>\n\n\n\n<div class=\"wp-block-buttons aligncenter\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2026\/09\/UScale-eMobility-Insights-FOKUSSTUDIEN-2026-en.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">DOWNLOAD STUDY OVERVIEW\u00a0<svg class=\"icon\" role=\"img\"><use xlink:href=\"#download\"><\/use><\/svg><\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull image-group is-style-default\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns has-2-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:67%\">\n<h2 class=\"wp-block-heading is-style-underlined\">UScale Study Dashboards<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our study reports basically contain a detailed presentation of the main results across around 100 pages. Nevertheless, we often receive requests for more in-depth analyses and splits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In order to save our clients time and make the results accessible to even more people in the company, we will successively convert our studies into interactive dashboards. Then all the employees and managers concerned will not only be able to carry out splits themselves, but also discover exciting details and read verbatim mentions in the original.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take a look and get an impression. We also have made some of the data available to everyone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/dashboard.uscale.digital\/\" target=\"_blank\" rel=\"noreferrer noopener\">CLICK HERE FOR THE DASHBOARDS\u00a0<svg class=\"icon\" role=\"img\"><use xlink:href=\"#arrow-right\"><\/use><\/svg><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:33%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/uscale.digital\/wp-content\/uploads\/2022\/08\/landing.svg\" alt=\"\" class=\"wp-image-37\"><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-red-background\"><div class=\"wp-block-group__inner-container\">\n<h3 class=\"wp-block-heading\">Do you have specific research questions about eMobility that are not answered in our focus studies?<\/h3>\n\n\n\n<div class=\"wp-block-columns has-custom-column-length has-2-columns\">\n<div class=\"wp-block-column\">\n<p class=\"wp-block-paragraph\">Then let&#8217;s talk and see how we can quickly help you. We would be happy to bring the knowledge our panel to bear on your research question.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:270px\">\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-2-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:50px\">\n<p class=\"wp-block-paragraph\"><svg class=\"icon\" role=\"img\" style=\"height: 42px;width: 42px;\"><use xlink:href=\"#phone\"><\/use><\/svg><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:210px\">\n<p class=\"wp-block-paragraph\"><strong>TELEPHONE<\/strong><br>+49 711 620014 0<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"wp-block-heading is-style-underlined\">The added value of our studies<\/h2>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"agile-research--quick-and-efficient-access-to-crucial-insights\"><summary class=\"accordion-title\">AGILE RESEARCH: Quick and efficient access to crucial insights<\/summary><div class=\"accordion-text\">\n<p class=\"wp-block-paragraph\">Regular customer surveys are time-consuming and expensive. We have therefore collected the most important questions from car manufacturers, energy suppliers, charging technology manufacturers and others, and ask them regularly in surveys in the DACH and other important markets. With our focus studies, we answer the majority of your questions right off the bat. If your questions go further, we answer them with the help of our panel of 7,000 EV drivers. We can also target people with a specific charging behaviour and vehicle brands.<\/p>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"customer-segmentation--addressing-the-right-target-group-with-the-right-products\"><summary class=\"accordion-title\">CUSTOMER SEGMENTATION: Addressing the right target group with the right products<\/summary><div class=\"accordion-text\">\n<p class=\"wp-block-paragraph\">As eMobility ramps up, new user groups are gradually entering the market. After the innovators and early adopters, the early majority group is now entering the market. Consequently, motivation, preferences and behaviour change over time along with the participating customer segments. UScale studies have made these changes visible and show trends for the coming years. We also already have developed persona studies for important questions (EV adoption, charging behaviour and choice of electricity provider).<\/p>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"customer-journey--the-new-way-to-the-suitable-individual-solution\"><summary class=\"accordion-title\">CUSTOMER JOURNEY: The new way to the suitable individual solution<\/summary><div class=\"accordion-text\">\n<p class=\"wp-block-paragraph\">What information do buyers need in the purchase funnel in general? Do switchers firstly look for an e-car or a charging solution? Do they buy their charging solution from an electrician or from a specialist supplier? In the ecosystem of electromobility, old industry boundaries are blurring. Car manufacturers sell both photovoltaic systems and electricity. Energy providers sometimes even offer e-cars. UScale studies not only show which user groups take which route to the right solution but also what is important to them and how much they trust.<\/p>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"customer-experience--pain-points-and-excitement-factors\"><summary class=\"accordion-title\">CUSTOMER EXPERIENCE: Pain points and excitement factors<\/summary><div class=\"accordion-text\">\n<p class=\"wp-block-paragraph\">What experiences do EV drivers have with their EV and with charging? Which aspects go well? Which are not? UScale focus studies show where things are really struggling, which solutions are convincing and which product features still need to be improved.<\/p>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"benchmarking--the-best-manufacturers-of-charging-technology-and-e-cars\"><summary class=\"accordion-title\">BENCHMARKING: The best manufacturers of charging technology and e-cars<\/summary><div class=\"accordion-text\">\n<p class=\"wp-block-paragraph\">In a dynamic, strongly growing market, everyone benefits. That is good, but it hides weaknesses in the supply side. As soon as supply catches up with demand, this will take its toll and lead to surprises for many manufacturers. UScale benchmark studies show not only which manufacturers are really convincing from the user&#8217;s point of view, and which are falling behind relative to the competition but also why. Additionally, the market shares of the most important providers are highlighted so that venders know their own position among competitors.<\/p>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"product-market-fit--implementing-ideas-that-really-become-successful\"><summary class=\"accordion-title\">PRODUCT-MARKET FIT: Implementing ideas that really become successful<\/summary><div class=\"accordion-text\">\n<p class=\"wp-block-paragraph\">Developing innovations to market maturity is both expensive and the flop rate is high. We test your innovations and new products for product-market fit with the target group at an early stage. This way you get information about the most relevant barriers in the targeted customer segments long before market launch and can solve them during the development process. For the campaign work of your marketing agencies, you receive the most important drivers for different user segments.<\/p>\n<\/div><\/details><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-grey-background\" id=\"Beratungsgespr\u00e4ch\"><div class=\"wp-block-group__inner-container\">\n<h2 id=\"FreeConsultation\" class=\"wp-block-heading is-style-underlined\">Book a free consultation now<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You have a product idea or already a concept and want to <strong>secure your investment<\/strong>?<br>Your product is ready to launch, and you&#8217;re looking for the best way to <strong>reach your target group<\/strong>?<br>After a successful launch, how can you prioritize which ideas to develop further?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wherever you are with your innovation, let&#8217;s talk. We&#8217;ll quickly see how we can best help you.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-contact-form-7-contact-form-selector main-contact-form\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f40-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"40\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/61#wpcf7-f40-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"40\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.7\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f40-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<p class=\"form-element\">\n    <select class=\"wpcf7-form-control wpcf7-select\" id=\"anrede\" aria-invalid=\"false\" name=\"anrede\"><option value=\"\">Title<\/option><option value=\"Ms\">Ms<\/option><option value=\"Mr\">Mr<\/option><\/select>\n    <label for=\"anrede\">Title<\/label>\n<\/p>\n\n<p class=\"form-element\">\n    <input placeholder=\" \" size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" id=\"vorname\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"vorname\">\n    <label for=\"vorname\">First name <span class=\"required\">*<\/span><\/label>\n<\/p>\n\n<p class=\"form-element\">\n    <input placeholder=\" \" size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" id=\"nachname\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"nachname\">\n    <label for=\"nachname\">Name <span class=\"required\">*<\/span><\/label>\n<\/p>\n\n<p class=\"form-element\">\n    <input placeholder=\" \" size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" id=\"unternehmen\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"unternehmen\">\n    <label for=\"unternehmen\">Company <span class=\"required\">*<\/span><\/label>\n<\/p>\n\n<p class=\"form-element\">\n    <input placeholder=\" \" size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" id=\"email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"email\">\n    <label for=\"email\">Email address <span class=\"required\">*<\/span><\/label>\n<\/p>\n\n<p class=\"form-element\">\n    <input placeholder=\" \" size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel\" id=\"telefon\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"telefon\">\n    <label for=\"telefon\">Phone<\/label>\n<\/p>\n\n<span id=\"wpcf7-6ac98b4b507c3-wrapper\" class=\"wpcf7-form-control-wrap cf7apps-honeypot-wrap first-name-wrap\" style=\"position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0;\"><label for=\"wpcf7-6ac98b4b507c3-field\" class=\"hp-message\">Please leave this field empty.<\/label><input placeholder=\" \" id=\"wpcf7-6ac98b4b507c3-field\" class=\"wpcf7-form-control wpcf7-text\" type=\"text\" name=\"first-name\" value=\"\" autocomplete=\"new-password\" tabindex=\"1000\" data-cf7apps-tabindex=\"1000\"><\/span>\n\n<p class=\"form-element is-grid-column-2\">\n    <textarea placeholder=\" \" cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" id=\"nachricht\" aria-required=\"true\" aria-invalid=\"false\" name=\"nachricht\"><\/textarea>\n    <label for=\"nachricht\">Message <span class=\"required\">*<\/span><\/label>\n<\/p>\n\n<p class=\"form-element is-grid-full-width\">\n    <label class=\"checkbox privacy-checkbox\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><input placeholder=\" \" type=\"checkbox\" name=\"acceptance-983\" value=\"1\" aria-invalid=\"false\"><\/span><\/span>I agree that my data will be stored and processed for the purpose of contacting me. For more information, please see our  <a href=\"\/privacy-policy\/\">privacy policy<\/a>.<\/label>\n<\/p>\n\n<p class=\"form-element\">\n    <input placeholder=\" \" class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Submit\">\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">* Mandatory fields<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": https:\/\/schema.org,\n  \"@type\": \"Organization\",\n  \"name\": \"USCALE GmbH\",\n  \"url\": https:\/\/uscale.digital,\n  \"logo\": https:\/\/uscale.digital\/wp-content\/uploads\/2022\/10\/cropped-uscale_fav-270x270.png,\n  \"description\": \"USCALE is a market research firm that has specialised exclusively in electric mobility since 2018. Over 100,000 electric car drivers in more than 15 countries were surveyed on their charging behaviour, pain points and expectations.\",\n  \"foundingDate\": \"2018\",\n  \"address\": {\n    \"@type\": \"PostalAddress\",\n    \"streetAddress\": \"Silberburgstra\u00dfe 112\",\n    \"postalCode\": \"70176\",\n    \"addressLocality\": \"Stuttgart\",\n    \"addressCountry\": \"DE\"\n  },\n  \"telephone\": \"+49 711 620014 0\",\n  \"email\": kontakt@uscale.digital,\n  \"sameAs\": [\n    https:\/\/de.linkedin.com\/company\/uscale-gmbh\n  ],\n  \"founder\": {\n    \"@type\": \"Person\",\n    \"name\": \"Axel Sprenger\",\n    \"sameAs\": https:\/\/www.linkedin.com\/in\/axel-sprenger\/\n  },\n  \"knowsAbout\": [\n    \"Electric mobility\",\n    \"Charging infrastructure\",\n    \"Fleet Electrification\",\n    \"Public Charging\",\n    \"Home Charging\",\n    \"Bidirectional charging\",\n    \"EV Customer Journey\",\n    \"Electric vehicle adopter segments\",\n    \"Product-Market-Fit Testing\"\n  ]\n}\n<\/script>\n<script type=\"application\/ld+json\">\n{\n  \"@context\": https:\/\/schema.org,\n  \"@type\": \"Person\",\n  \"name\": \"Axel Sprenger\",\n  \"jobTitle\": \"CEO\",\n  \"worksFor\": {\n    \"@type\": \"Organization\",\n    \"name\": \"USCALE GmbH\",\n    \"url\": https:\/\/uscale.digital\n  },\n  \"sameAs\": https:\/\/www.linkedin.com\/in\/axel-sprenger\/\n}\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Market research on the entire customer journey of electromobility The share of e-car drivers is still very small at around 3% of all passanger cars. This makes surveys both difficult and expensive. We have collected the most important questions from car manufacturers, energy providers, charging technology manufacturers and others. We regularly survey the expectations and [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":122,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-61","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer insights on electromobility. Up-to-date and affordable<\/title>\n<meta name=\"description\" content=\"USCALE provides customer insights on electromobility. At all touchpoints of the customer journey. Up-to-date and affordable. For everyone.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uscale.digital\/en\/customer-insights-on-electromobility\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer insights on electromobility. Up-to-date and affordable\" \/>\n<meta property=\"og:description\" content=\"USCALE provides customer insights on electromobility. At all touchpoints of the customer journey. Up-to-date and affordable. 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