{"id":59,"date":"2022-11-05T15:13:36","date_gmt":"2022-11-05T14:13:36","guid":{"rendered":"https:\/\/uscale.digital\/en\/?page_id=59"},"modified":"2026-01-28T10:36:38","modified_gmt":"2026-01-28T09:36:38","slug":"marketing-in-electromobility","status":"publish","type":"page","link":"https:\/\/uscale.digital\/en\/marketing-in-electromobility\/","title":{"rendered":"eMobility Marketing Study 2020"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-red-background\"><div class=\"wp-block-group__inner-container\">\n<h1 class=\"wp-block-heading\" style=\"text-transform:uppercase\">eMobility Marketing Study 2020<\/h1>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-grey-background\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:35% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/uscale.digital\/wp-content\/uploads\/2022\/08\/eMobility-Marketing-Study-1024x1024.jpeg\" alt=\"eMobility Marketing Study\" class=\"wp-image-244 size-full\"><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading is-style-underlined\" style=\"text-transform:uppercase\">how to best Address e-car buyers at the point of sale <\/h2>\n\n\n\n<p>The study shows the willingness of car drivers to buy a BEV or PHEV. It also provides car manufacturers with information on the biggest drivers and barriers to the switch to e-cars and how to successfully market relevant USPs.<\/p>\n\n\n\n<p>The marketing survey was conducted online in April and May 2020 among almost 1,200 people interested in e-cars in <strong>Germany.<\/strong><\/p>\n\n\n\n<p>The deliverable includes a PDF report (approx. 60 pages).<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"wp-block-heading\">Contents and added value of the Marketing Study<\/h2>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"content-of-the-marketing-study\"><summary class=\"accordion-title\">Content of the Marketing Study<\/summary><div class=\"accordion-text\">\n<p>Segmentation criteria:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Socio-demographic data (age, gender)<\/li>\n\n\n\n<li>Driving habits (mileage per year)<\/li>\n\n\n\n<li>Basic interest in e-cars<\/li>\n\n\n\n<li>Loading locations<\/li>\n\n\n\n<li>Company \/ private car <\/li>\n<\/ul>\n\n\n\n<p>Drivers and barriers of BEV buyer segments:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>General drivers and barriers<\/li>\n\n\n\n<li>Most important changeover drivers<\/li>\n\n\n\n<li>Most important barriers to switching<\/li>\n\n\n\n<li>Differences between segments<\/li>\n<\/ul>\n\n\n\n<p>Drivers and barriers of PHEV buyer segments:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>General drivers and barriers<\/li>\n\n\n\n<li>Most important changeover drivers<\/li>\n\n\n\n<li>Most important barriers to switching<\/li>\n\n\n\n<li>Differences between segments<\/li>\n<\/ul>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"target-group-of-the-survey\"><summary class=\"accordion-title\">Target group of the survey<\/summary><div class=\"accordion-text\">\n<p>For the study, only female drivers who are planning to purchase a new e-car within the next 12 months were surveyed. The total of almost 1,200 respondents is divided into 600 BEV and 600 PHEV interested parties.<\/p>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"added-value-and-benefits-of-the-marketing-study\"><summary class=\"accordion-title\">Added value and benefits of the Marketing Study<\/summary><div class=\"accordion-text\">\n<p>The study identifies the relevant USPs for successful marketing and the barriers to purchase that need to be overcome in the target segments that can be reached today and tomorrow. It provides OEMs with input for marketing campaigns, website design and salesperson training.<\/p>\n\n\n\n<p>Manufacturers of e-vehicles who address new customers in the right way support the ramp-up of e-mobility and thus significantly increase their own sales.<\/p>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"uscale-focus-studies--user-studies-on-electromobility\"><summary class=\"accordion-title\">USCALE focus studies: User studies on electromobility<\/summary><div class=\"accordion-text\">\n<p>Since 2018, USCALE has been systematically surveying EV drivers about their expectations and experiences at all touchpoints of the e-mobile customer journey. You can find an overview of all USCALE focus studies <a href=\"https:\/\/uscale.digital\/en\/emobility-customer-studies\/\" target=\"_blank\" rel=\"noreferrer noopener\">HERE<\/a>.<\/p>\n\n\n\n<p>We show extracts from other studies in the LinkedIn articles by <a href=\"https:\/\/www.linkedin.com\/company\/uscale-gmbh\/\">USCALE <\/a>and <a href=\"https:\/\/www.linkedin.com\/in\/axel-sprenger\/\">Axel S<\/a><a href=\"https:\/\/www.linkedin.com\/in\/axel-sprenger\/\" target=\"_blank\" rel=\"noreferrer noopener\">prenger<\/a>, our company founder.<\/p>\n\n\n\n<p>If you have any questions, please contact us at <a href=\"mailto:contact@uscale.digital\">contact@uscale.digital<\/a>.<\/p>\n<\/div><\/details><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>eMobility Marketing Study 2020 how to best Address e-car buyers at the point of sale The study shows the willingness of car drivers to buy a BEV or PHEV. It also provides car manufacturers with information on the biggest drivers and barriers to the switch to e-cars and how to successfully market relevant USPs. The [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-59","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing in electromobility - uscale.digital<\/title>\n<meta name=\"description\" content=\"The eMobility marketing study provides the most important drivers and barriers and shows what is important in electromobility marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uscale.digital\/en\/marketing-in-electromobility\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing in electromobility - 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