{"id":1444,"date":"2025-06-02T14:46:51","date_gmt":"2025-06-02T12:46:51","guid":{"rendered":"https:\/\/uscale.digital\/en\/?page_id=1444"},"modified":"2026-10-02T12:43:07","modified_gmt":"2026-10-02T10:43:07","slug":"charging-tariff-pricing","status":"publish","type":"page","link":"https:\/\/uscale.digital\/en\/charging-tariff-pricing\/","title":{"rendered":"eMobility Charging Tariff &amp; Pricing Study"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-red-background\"><div class=\"wp-block-group__inner-container\">\n<h1 class=\"wp-block-heading\" style=\"text-transform:uppercase\">Charging Tariff &amp; Pricing StudY 2025<\/h1>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-grey-background\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:35% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/uscale.digital\/wp-content\/uploads\/2025\/04\/Charging-TariffPricing-Study-2-1024x1024.jpg\" alt=\"Charging Tariff &amp; Pricing Study\" class=\"wp-image-4456 size-full\"><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading is-style-underlined\" style=\"text-transform:none\">Pricing at the charging station: How can providers design attractive charging tariffs that maximise the utilisation of their charging parks?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The user study on charging tariffs for electric cars shows which <strong>tariff and price models<\/strong> electric car drivers prefer for public charging electricity and what <strong>differences <\/strong>there are between different <strong>target groups<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The results enable CPOs, eMSPs, energy suppliers, OEMs and consultancies to develop <strong>customer-oriented and marketable tariff models<\/strong> &#8211; data-based and practical.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A total of <strong>1,722 electric car drivers<\/strong> from <strong>Germany <\/strong>who charge publicly were surveyed for the study in <strong>April 2025<\/strong>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2025\/06\/Charging-Tariff-Pricing-Study-2025-Example-Slides-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">EXAMPLE SLIDES <svg class=\"icon\" role=\"img\"><use xlink:href=\"#download\"><\/use><\/svg><\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"wp-block-heading is-style-underlined\">Charging Tariff &amp; Pricing Study: <br>Contents and added value<\/h2>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"content-of-the-charging-tariff---pricing-study\"><summary class=\"accordion-title\">Content of the Charging Tariff &amp; Pricing Study<\/summary><div class=\"accordion-text\">\n<h3 class=\"wp-block-heading\">Segmentation criteria:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vehicle (make, first registration, private vs. company car, employer contribution to charging costs)<\/li>\n\n\n\n<li>Demographics (age, gender, income)<\/li>\n\n\n\n<li>Living situation (type of house, type of city)<\/li>\n\n\n\n<li>Driving habits (mileage per year and per weekday)<\/li>\n\n\n\n<li>Charging behavior (charging locations, charging frequencies, charging preferences)<\/li>\n\n\n\n<li>USCALE charging types ( based on charging behaviour, living situation and driving performance)<\/li>\n\n\n\n<li>EV adopter types (pioneers and next segment)<\/li>\n\n\n\n<li>Price\/performance type (price-oriented, performance-oriented and undecided users)<\/li>\n\n\n\n<li>Tariff type (tariffs with basic fee, without basic fee or purely ad-hoc)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Customer journey for the charging tariff:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use of comparison portals<\/li>\n\n\n\n<li>Information needs and satisfaction<\/li>\n\n\n\n<li>Willingness to research<\/li>\n\n\n\n<li>Information channels for charging services used<\/li>\n\n\n\n<li>Favourite charging service used (eMSP\/CPO)<\/li>\n\n\n\n<li>Last tariff change<\/li>\n\n\n\n<li>Preferred payment methods<\/li>\n\n\n\n<li>Tariff loyalty (switching frequency, switching behaviour in the event of price increases, propensity to switch for various triggers)<\/li>\n\n\n\n<li>KANO analysis of tariff features<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">CONJOINT simulator tool for tariff decisions:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CONJOINT analysis of the \u2018charging on the move\u2019 use case.<br>Characteristics queried:\n<ul class=\"wp-block-list\">\n<li>AC price<\/li>\n\n\n\n<li>DC price<\/li>\n\n\n\n<li>Surcharge for roaming<\/li>\n\n\n\n<li>Surcharge for ad-hoc payments<\/li>\n\n\n\n<li>Blocking fees<\/li>\n\n\n\n<li>Tariffs with base fee<\/li>\n\n\n\n<li>Combination offer with domestic electricity<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Deep dive on blocking fees:\n<ul class=\"wp-block-list\">\n<li>AC\/DC<\/li>\n\n\n\n<li>day\/night<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Deep dive into bonus programmes:\n<ul class=\"wp-block-list\">\n<li>General interest<\/li>\n\n\n\n<li>Interest in specific implementation alternatives<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Deep Dive to variable tariffs:\n<ul class=\"wp-block-list\">\n<li>General interest<\/li>\n\n\n\n<li>Willingness to use different price spreads<\/li>\n\n\n\n<li>Willingness to adapt the charging behaviour<\/li>\n\n\n\n<li>Max. change times for variable prices<\/li>\n\n\n\n<li>Usage drivers and barriers for variable tariffs<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Deep Dive at base fee tariffs:\n<ul class=\"wp-block-list\">\n<li>General interest<\/li>\n\n\n\n<li>Reasons for use<\/li>\n\n\n\n<li>Willingness for longer contract periods<\/li>\n\n\n\n<li>Usage drivers and barriers<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Charging tariffs at home:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tariffs used, reasons against car power and variable tariffs at home<\/li>\n\n\n\n<li>Billing<\/li>\n\n\n\n<li>Factors in the choice of tariff<\/li>\n\n\n\n<li>Switching electricity provider and tariff<\/li>\n\n\n\n<li>Combination offers of home &amp; car electricity: proactive approach by provider, use, reasons against combination offers<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026and 460 final comments on the topic of charging prices and tariffs<\/p>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"target-group-of-the-survey\"><summary class=\"accordion-title\">Target group of the survey<\/summary><div class=\"accordion-text\">\n<p class=\"wp-block-paragraph\">This study is aimed at companies and <strong>experts who develop, optimise or advise<\/strong> on charging services for electric cars. It offers valuable user insights for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>eMobility Service Provider (eMSPs)<\/strong><br>to differentiate the range of tariffs and improve user loyalty.<\/li>\n\n\n\n<li><strong>Energy suppliers and municipal utilities<\/strong><br>for the data-based design of new charging products and tariffs.<\/li>\n\n\n\n<li><strong>Vehicle manufacturers (OEMs)<\/strong><br>to integrate user-orientated charging tariffs into their own ecosystems.<\/li>\n\n\n\n<li><strong>Management consultancies &amp; market researchers<\/strong><br>for the strategic evaluation and support of projects in the charging infrastructure market.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Whether product development, pricing or market strategy &#8211; this user study provides the data basis for making well-founded decisions.<\/p>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"what-you-get-from-the-study\"><summary class=\"accordion-title\">What you get from the study<\/summary><div class=\"accordion-text\">\n<p class=\"wp-block-paragraph\">This user study gives you a comprehensive insight into the tariff preferences of active e-car drivers and thus a sound basis for making decisions about your charging products and services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Your specific advantages:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Accurate tariff structure<\/strong><br>Develop public charging tariffs that are tailored to the price-performance preferences and usage reality of your target group.<\/li>\n\n\n\n<li><strong>Sound strategy and product decisions<\/strong><br>Use valid data from conjoint analyses and user segmentation to optimise the tariff structure, feature set and target group approach.<\/li>\n\n\n\n<li><strong>Competitive edge in the dynamic tariff market<\/strong><br>Identify relevant trends in bonus programmes, blocking fees, basic fees or variable prices at an early stage &#8211; differentiate your offering in line with real user needs.<\/li>\n\n\n\n<li><strong>Convincing argumentation basis for stakeholders<\/strong><br>Justify decisions to management, investors or partners with clear user preferences, motives for change and willingness to pay<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This study provides you with figures and the decision-making basis for the further development of your charging services.<\/p>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"dashboard-for-analysis\"><summary class=\"accordion-title\">Dashboard for analysis<\/summary><div class=\"accordion-text\">\n<p class=\"wp-block-paragraph\">Many crucial insights are only gained by <strong>comparing individual target groups<\/strong> &#8211; for example, between pioneers and the next segment or between price and performance-oriented users. In the <strong>interactive dashboard<\/strong>, subscribers to the study can make relevant splits themselves, e.g. by tariff type, charging behaviour or payment preference.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the <strong>analysis tool<\/strong>, subscribers can carry out any analyses, correlations and statistical analyses of all study variables themselves. You also have access to all <strong>verbatim citations<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This allows offers to be tailored specifically to the needs of individual user segments &#8211; data-based, in-depth and practical.<\/p>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"uscale-focus-studies--user-studies-on-electromobility\"><summary class=\"accordion-title\">USCALE focus studies: User studies on electromobility<\/summary><div class=\"accordion-text\">\n<p class=\"wp-block-paragraph\">Since 2018, USCALE has been systematically surveying EV drivers about their expectations and experiences at all touchpoints of the e-mobile customer journey. You can find an overview of all USCALE focus studies <a href=\"https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2026\/09\/UScale-eMobility-Insights-FOKUSSTUDIEN-2026-en.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">HERE<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We show extracts from other studies in the LinkedIn articles by <a href=\"https:\/\/www.linkedin.com\/company\/uscale-gmbh\/\">USCALE <\/a>and <a href=\"https:\/\/www.linkedin.com\/in\/axel-sprenger\/\">Axel S<\/a><a href=\"https:\/\/www.linkedin.com\/in\/axel-sprenger\/\" target=\"_blank\" rel=\"noreferrer noopener\">prenger<\/a>, our company founder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you have any questions, please contact us at <a href=\"mailto:contact@uscale.digital\">contact@uscale.digital<\/a>.<\/p>\n<\/div><\/details><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-grey-background\" id=\"Beratungsgespr\u00e4ch\"><div class=\"wp-block-group__inner-container\">\n<h2 id=\"FreeConsultation\" class=\"wp-block-heading is-style-underlined\">Book a free consultation now<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You have a product idea or already a concept and want to <strong>secure your investment<\/strong>?<br>Your product is ready to launch, and you&#8217;re looking for the best way to <strong>reach your target group<\/strong>?<br>After a successful launch, how can you prioritize which ideas to develop further?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wherever you are with your innovation, let&#8217;s talk. We&#8217;ll quickly see how we can best help you.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-contact-form-7-contact-form-selector main-contact-form\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f40-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"40\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/1444#wpcf7-f40-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"40\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.7\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f40-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<p class=\"form-element\">\n    <select class=\"wpcf7-form-control wpcf7-select\" id=\"anrede\" aria-invalid=\"false\" name=\"anrede\"><option value=\"\">Title<\/option><option value=\"Ms\">Ms<\/option><option value=\"Mr\">Mr<\/option><\/select>\n    <label for=\"anrede\">Title<\/label>\n<\/p>\n\n<p class=\"form-element\">\n    <input placeholder=\" \" size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" id=\"vorname\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"vorname\">\n    <label for=\"vorname\">First name <span class=\"required\">*<\/span><\/label>\n<\/p>\n\n<p class=\"form-element\">\n    <input placeholder=\" \" size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" id=\"nachname\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"nachname\">\n    <label for=\"nachname\">Name <span class=\"required\">*<\/span><\/label>\n<\/p>\n\n<p class=\"form-element\">\n    <input placeholder=\" \" size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" id=\"unternehmen\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"unternehmen\">\n    <label for=\"unternehmen\">Company <span class=\"required\">*<\/span><\/label>\n<\/p>\n\n<p class=\"form-element\">\n    <input placeholder=\" \" size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" id=\"email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"email\">\n    <label for=\"email\">Email address <span class=\"required\">*<\/span><\/label>\n<\/p>\n\n<p class=\"form-element\">\n    <input placeholder=\" \" size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel\" id=\"telefon\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"telefon\">\n    <label for=\"telefon\">Phone<\/label>\n<\/p>\n\n<span id=\"wpcf7-6acfdee2bb35b-wrapper\" class=\"wpcf7-form-control-wrap cf7apps-honeypot-wrap first-name-wrap\" style=\"position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0;\"><label for=\"wpcf7-6acfdee2bb35b-field\" class=\"hp-message\">Please leave this field empty.<\/label><input placeholder=\" \" id=\"wpcf7-6acfdee2bb35b-field\" class=\"wpcf7-form-control wpcf7-text\" type=\"text\" name=\"first-name\" value=\"\" autocomplete=\"new-password\" tabindex=\"1000\" data-cf7apps-tabindex=\"1000\"><\/span>\n\n<p class=\"form-element is-grid-column-2\">\n    <textarea placeholder=\" \" cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" id=\"nachricht\" aria-required=\"true\" aria-invalid=\"false\" name=\"nachricht\"><\/textarea>\n    <label for=\"nachricht\">Message <span class=\"required\">*<\/span><\/label>\n<\/p>\n\n<p class=\"form-element is-grid-full-width\">\n    <label class=\"checkbox privacy-checkbox\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><input placeholder=\" \" type=\"checkbox\" name=\"acceptance-983\" value=\"1\" aria-invalid=\"false\"><\/span><\/span>I agree that my data will be stored and processed for the purpose of contacting me. 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The user study on charging tariffs for electric cars shows which tariff and price models electric car drivers prefer for public charging electricity and what differences there are between [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1444","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>eMobility Charging Tariff &amp; Pricing Study - uscale.digital<\/title>\n<meta name=\"description\" content=\"The user study on charging tariffs for electric cars shows which tariff and price models electric car drivers prefer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uscale.digital\/en\/charging-tariff-pricing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eMobility Charging Tariff &amp; 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