{"id":1411,"date":"2025-04-28T14:51:21","date_gmt":"2025-04-28T12:51:21","guid":{"rendered":"https:\/\/uscale.digital\/en\/?page_id=1411"},"modified":"2026-11-14T19:14:58","modified_gmt":"2026-11-14T18:14:58","slug":"emobility-tyre-study","status":"publish","type":"page","link":"https:\/\/uscale.digital\/en\/emobility-tyre-study\/","title":{"rendered":"eMobility EV Tyre Study 2025"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-red-background\"><div class=\"wp-block-group__inner-container\">\n<h1 class=\"wp-block-heading\" style=\"text-transform:uppercase\">EV TYre study 2025<\/h1>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-grey-background\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:35% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1110\" height=\"1125\" src=\"https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2026\/11\/EV-Tyre-Study.jpg\" alt=\"EV Tyre Study\" class=\"wp-image-2973 size-full\" srcset=\"https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2026\/11\/EV-Tyre-Study.jpg 1110w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2026\/11\/EV-Tyre-Study-296x300.jpg 296w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2026\/11\/EV-Tyre-Study-1010x1024.jpg 1010w, https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2026\/11\/EV-Tyre-Study-768x778.jpg 768w\" sizes=\"auto, (max-width: 1110px) 100vw, 1110px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading is-style-underlined\" style=\"text-transform:none\">EV Tyre Study: Experiences and expectations of electric car drivers when buying tyres<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The EV Tyre Study surveys the experiences of electric car drivers when buying and using tyres. The survey focused on purchase criteria, the tyre purchasing process and satisfaction. We also asked respondents what they think of specific EV tyres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The electric car Tyre Study was conducted online in January 2025 among <strong>N = 1,006 e-car drivers<\/strong> in the <strong>DACH region<\/strong>. In addition, the survey was conducted with <strong>N = 501 drivers of combustion vehicles<\/strong> of all brands. This makes it possible to show how e-cars differ from combustion vehicles when it comes to tyres.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/uscale.digital\/wp-content\/uploads\/2025\/04\/EV-Tyre-2025-Ausschnitt.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download Study Excerpt (German version only) <svg class=\"icon\" role=\"img\"><use xlink:href=\"#download\"><\/use><\/svg><\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"wp-block-heading is-style-underlined\">Contents and added value of the EV Tyre Study:<\/h2>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"contents-of-the-ev-tyre-study\"><summary class=\"accordion-title\">Contents of the EV Tyre Study<\/summary><div class=\"accordion-text\">\n<h3 class=\"wp-block-heading\">Segmentation criteria:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vehicle (brand, first registration, company car, employer contribution to charging costs)<\/li>\n\n\n\n<li>Driving habits (kilometres driven per year and per day of the week)<\/li>\n\n\n\n<li>Workshop types<\/li>\n\n\n\n<li>Living situation (type of house, size of the place of residence)<\/li>\n\n\n\n<li>Demographics (age, gender, income)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Tyres:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tyre category (summer\/winter tyres, all-season tyres)<\/li>\n\n\n\n<li>Tyre type (original tyres vs. replaced tyres)<\/li>\n\n\n\n<li>Special EV tyres (awareness, purchase, satisfaction)<\/li>\n\n\n\n<li>Information needs &amp; sources<\/li>\n\n\n\n<li>Contact behaviour when buying tyres<\/li>\n\n\n\n<li>Purchase location &amp; reasons<\/li>\n\n\n\n<li>Tyre replacement<\/li>\n\n\n\n<li>Purchase of used tyres<\/li>\n\n\n\n<li>Tyre satisfaction<\/li>\n\n\n\n<li>Image &amp; awareness of different tyre brands<\/li>\n\n\n\n<li>Driving characteristics of the tyres<\/li>\n<\/ul>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"target-group-of-the-survey\"><summary class=\"accordion-title\">Target group of the survey<\/summary><div class=\"accordion-text\">\n<p class=\"wp-block-paragraph\">For this study owners and drivers of fully battery-electric e-cars were surveyed. Respondents had owned their cars for 2.5 years on average. Drivers of combustion engines were surveyed for comparison.<\/p>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"added-value-and-benefit-for-after-sales-organisations-and-workshop-operators\"><summary class=\"accordion-title\">Added value and benefit for after-sales organisations and workshop operators<\/summary><div class=\"accordion-text\">\n<p class=\"wp-block-paragraph\">The study is primarily aimed at after-sales teams at <strong>vehicle manufacturers<\/strong> and <strong>importers<\/strong>, <strong>workshop operators<\/strong>, and dealer network developers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The EV Tyre Study shows what information EV buyers need, which tyres they choose, and how interested they are in special EV tyres. This helps suppliers build on their strengths and fix weaknesses in their own offerings. Product managers get a solid basis for developing or revising their own offerings.<\/p>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"dashboard-for-analysis\"><summary class=\"accordion-title\">Dashboard for analysis<\/summary><div class=\"accordion-text\">\n<p class=\"wp-block-paragraph\">Many of the most useful findings only show up when you break results down by customer group. That lets providers tailor their offers to each segment. With a large sample, subscribers can split the results any way they like in the interactive dashboard and dig into the details. In addition, the dashboard shows all pre-clustered verbatim mentions of the respondents.<\/p>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"uscale-multi-client-studies-a-satisfaction-study-for-each-touchpoint-of-the-e-mobile-customer-journey\"><summary class=\"accordion-title\">USCALE multi-client studies: A satisfaction study for each touchpoint of the e-mobile customer journey<\/summary><div class=\"accordion-text\">\n<p class=\"wp-block-paragraph\">Since 2018, USCALE has surveyed EV drivers about their expectations and experiences at every touchpoint of the customer journey. See all USCALE multi-client studies <a href=\"https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2026\/10\/UScale-eMobility-Insights-FOKUSSTUDIEN-2026-en.pdf\">here<\/a>. For a summary of our EV customer research, see <a href=\"https:\/\/uscale.digital\/en\/ev-consumer-behavior-and-perceptions\/\">EV Consumer Behavior and Perceptions<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We publish excerpts from our studies in LinkedIn posts by <a href=\"https:\/\/www.linkedin.com\/company\/uscale-gmbh\/\">USCALE <\/a>and our founder, <a href=\"https:\/\/www.linkedin.com\/in\/axel-sprenger\/\">Axel S<\/a><a href=\"https:\/\/www.linkedin.com\/in\/axel-sprenger\/\" target=\"_blank\" rel=\"noreferrer noopener\">prenger<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Questions? Write to <a href=\"mailto:contact@uscale.digital\">contact@uscale.digital<\/a>.<\/p>\n<\/div><\/details><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-grey-background\" id=\"Beratungsgespr\u00e4ch\"><div class=\"wp-block-group__inner-container\">\n<h2 id=\"FreeConsultation\" class=\"wp-block-heading is-style-underlined\">Book a free consultation now<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You have a product idea or an early concept and want to <strong>secure your investment<\/strong>?<br>Your product is ready to launch, and you&#8217;re looking for the best way to <strong>reach your target group<\/strong>?<br>After a successful launch, how can you prioritize which ideas to develop further?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wherever you are with your innovation, let&#8217;s talk. We&#8217;ll quickly see how we can best help you.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-contact-form-7-contact-form-selector main-contact-form\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f40-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"40\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/1411#wpcf7-f40-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"40\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.7\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f40-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<p class=\"form-element\">\n    <select class=\"wpcf7-form-control wpcf7-select\" id=\"anrede\" aria-invalid=\"false\" name=\"anrede\"><option value=\"\">Title<\/option><option value=\"Ms\">Ms<\/option><option value=\"Mr\">Mr<\/option><\/select>\n    <label for=\"anrede\">Title<\/label>\n<\/p>\n\n<p class=\"form-element\">\n    <input placeholder=\" \" size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" id=\"vorname\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"vorname\">\n    <label for=\"vorname\">First name <span class=\"required\">*<\/span><\/label>\n<\/p>\n\n<p class=\"form-element\">\n    <input placeholder=\" \" size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" id=\"nachname\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"nachname\">\n    <label for=\"nachname\">Name <span class=\"required\">*<\/span><\/label>\n<\/p>\n\n<p class=\"form-element\">\n    <input placeholder=\" \" size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" id=\"unternehmen\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"unternehmen\">\n    <label for=\"unternehmen\">Company <span class=\"required\">*<\/span><\/label>\n<\/p>\n\n<p class=\"form-element\">\n    <input placeholder=\" \" size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" id=\"email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"email\">\n    <label for=\"email\">Email address <span class=\"required\">*<\/span><\/label>\n<\/p>\n\n<p class=\"form-element\">\n    <input placeholder=\" \" size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel\" id=\"telefon\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"telefon\">\n    <label for=\"telefon\">Phone<\/label>\n<\/p>\n\n<span id=\"wpcf7-6af9330b1a0cb-wrapper\" class=\"wpcf7-form-control-wrap cf7apps-honeypot-wrap first-name-wrap\" style=\"position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0;\"><label for=\"wpcf7-6af9330b1a0cb-field\" class=\"hp-message\">Please leave this field empty.<\/label><input placeholder=\" \" id=\"wpcf7-6af9330b1a0cb-field\" class=\"wpcf7-form-control wpcf7-text\" type=\"text\" name=\"first-name\" value=\"\" autocomplete=\"new-password\" tabindex=\"1000\" data-cf7apps-tabindex=\"1000\"><\/span>\n\n<p class=\"form-element is-grid-column-2\">\n    <textarea placeholder=\" \" cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" id=\"nachricht\" aria-required=\"true\" aria-invalid=\"false\" name=\"nachricht\"><\/textarea>\n    <label for=\"nachricht\">Message <span class=\"required\">*<\/span><\/label>\n<\/p>\n\n<p class=\"form-element is-grid-full-width\">\n    <label class=\"checkbox privacy-checkbox\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><input placeholder=\" \" type=\"checkbox\" name=\"acceptance-983\" value=\"1\" aria-invalid=\"false\"><\/span><\/span>I agree that my data will be stored and processed for the purpose of contacting me. For more information, please see our  <a href=\"\/privacy-policy\/\">privacy policy<\/a>.<\/label>\n<\/p>\n\n<p class=\"form-element\">\n    <input placeholder=\" \" class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Submit\">\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">* Mandatory fields<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Organization\",\n  \"name\": \"USCALE GmbH\",\n  \"url\": \"https:\/\/uscale.digital\",\n  \"logo\": \"https:\/\/uscale.digital\/wp-content\/uploads\/2022\/10\/cropped-uscale_fav-270x270.png\",\n  \"description\": \"USCALE is a market research firm that has specialised exclusively in electric mobility since 2018. Over 100,000 electric car drivers in more than 15 countries were surveyed on their charging behaviour, pain points and expectations.\",\n  \"foundingDate\": \"2018\",\n  \"address\": {\n    \"@type\": \"PostalAddress\",\n    \"streetAddress\": \"Silberburgstra\u00dfe 112\",\n    \"postalCode\": \"70176\",\n    \"addressLocality\": \"Stuttgart\",\n    \"addressCountry\": \"DE\"\n  },\n  \"telephone\": \"+49 711 620014 0\",\n  \"email\": \"contact@uscale.digital\",\n  \"sameAs\": [\n    \"https:\/\/de.linkedin.com\/company\/uscale-gmbh\"\n  ],\n  \"founder\": {\n    \"@type\": \"Person\",\n    \"name\": \"Axel Sprenger\",\n    \"sameAs\": \"https:\/\/www.linkedin.com\/in\/axel-sprenger\/\"\n  },\n  \"knowsAbout\": [\n    \"Electric mobility\",\n    \"Charging infrastructure\",\n    \"Fleet Electrification\",\n    \"Public Charging\",\n    \"Home Charging\",\n    \"Bidirectional charging\",\n    \"EV Customer Journey\",\n    \"Electric vehicle adopter segments\",\n    \"Product-Market-Fit Testing\"\n  ]\n}\n<\/script>\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Person\",\n  \"name\": \"Axel Sprenger\",\n  \"jobTitle\": \"CEO\",\n  \"worksFor\": {\n    \"@type\": \"Organization\",\n    \"name\": \"USCALE GmbH\",\n    \"url\": \"https:\/\/uscale.digital\"\n  },\n  \"sameAs\": \"https:\/\/www.linkedin.com\/in\/axel-sprenger\/\"\n}\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>EV TYre study 2025 EV Tyre Study: Experiences and expectations of electric car drivers when buying tyres The EV Tyre Study surveys the experiences of electric car drivers when buying and using tyres. The survey focused on purchase criteria, the tyre purchasing process and satisfaction. We also asked respondents what they think of specific EV [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1411","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>eMobility EV Tyre Study 2025 - uscale.digital<\/title>\n<meta name=\"description\" content=\"EV tyre study 2025: Tyre market in transition: Electric mobility is transforming the tyre market \u2013 those who fail to adapt now will lose out\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uscale.digital\/en\/emobility-tyre-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eMobility EV Tyre Study 2025 - 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