{"id":1411,"date":"2025-04-28T14:51:21","date_gmt":"2025-04-28T12:51:21","guid":{"rendered":"https:\/\/uscale.digital\/en\/?page_id=1411"},"modified":"2026-10-02T12:44:46","modified_gmt":"2026-10-02T10:44:46","slug":"emobility-tyre-study","status":"publish","type":"page","link":"https:\/\/uscale.digital\/en\/emobility-tyre-study\/","title":{"rendered":"eMobility EV Tyre Study 2025"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-red-background\"><div class=\"wp-block-group__inner-container\">\n<h1 class=\"wp-block-heading\" style=\"text-transform:uppercase\">EV TYre study 2025<\/h1>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-grey-background\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:35% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/uscale.digital\/wp-content\/uploads\/2025\/02\/EV-Tyre-Study-1019x1024.jpg\" alt=\"EV Tyre Study\" class=\"wp-image-4368 size-full\"><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading is-style-underlined\" style=\"text-transform:none\">EV Tyre Study: Experiences and expectations of electric car drivers when buying tyres<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The EV Tyre Study surveys the experiences of electric car drivers when buying and using tyres. The survey focused on purchase criteria, the tyre purchasing process and satisfaction. Respondents were also asked about their opinion on specific EV tyres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The electric car Tyre Study was conducted online in January 2025 among <strong>N = 1,006 e-car drivers<\/strong> in the <strong>DACH region<\/strong>. In addition, the survey was conducted with <strong>N = 501 drivers of combustion vehicles<\/strong> of all brands. This makes it possible to show how e-cars differ from combustion vehicles when it comes to tyres.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/uscale.digital\/wp-content\/uploads\/2025\/04\/EV-Tyre-2025-Ausschnitt.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download Study Excerpt (German version only) <svg class=\"icon\" role=\"img\"><use xlink:href=\"#download\"><\/use><\/svg><\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"wp-block-heading is-style-underlined\">Contents and added value of the EV Tyre Study:<\/h2>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"contents-of-the-ev-tyre-study\"><summary class=\"accordion-title\">Contents of the EV Tyre Study<\/summary><div class=\"accordion-text\">\n<h3 class=\"wp-block-heading\">Segmentation criteria:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vehicle (brand, first registration, company car, employer contribution to charging costs)<\/li>\n\n\n\n<li>Driving habits (kilometres driven per year and per day of the week)<\/li>\n\n\n\n<li>Workshop types<\/li>\n\n\n\n<li>Living situation (type of house, size of the place of residence)<\/li>\n\n\n\n<li>Demographics (age, gender, income)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Tyres:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tyre category (summer\/winter tyres, all-season tyres)<\/li>\n\n\n\n<li>Tyre type (original tyres vs. replaced tyres)<\/li>\n\n\n\n<li>Special EV tyres (awareness, purchase, satisfaction)<\/li>\n\n\n\n<li>Information needs &amp; sources<\/li>\n\n\n\n<li>Contact behaviour when buying tyres<\/li>\n\n\n\n<li>Purchase location &amp; reasons<\/li>\n\n\n\n<li>Tyre replacement<\/li>\n\n\n\n<li>Purchase of used tyres<\/li>\n\n\n\n<li>Tyre satisfaction<\/li>\n\n\n\n<li>Image &amp; awareness of different tyre brands<\/li>\n\n\n\n<li>Driving characteristics of the tyres<\/li>\n<\/ul>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"target-group-of-the-survey\"><summary class=\"accordion-title\">Target group of the survey<\/summary><div class=\"accordion-text\">\n<p class=\"wp-block-paragraph\">For this study owners and drivers of fully battery-electric e-cars were surveyed. The average holding period of the respondents was 2.5 years. Drivers of combustion engines were surveyed for comparison.<\/p>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"added-value-and-benefit-for-after-sales-organisations-and-workshop-operators\"><summary class=\"accordion-title\">Added value and benefit for after-sales organisations and workshop operators<\/summary><div class=\"accordion-text\">\n<p class=\"wp-block-paragraph\">The study is primarily aimed at a<strong>fter-sales organisations<\/strong> of <strong>vehicle manufacturers<\/strong> and <strong>importers<\/strong>, <strong>workshop operators<\/strong> and <strong>dealer engineers<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The EV Tyre Study shows the specific information requirements, the selected products and the interest of buyers of an electrical vehicle in special EV tyres. This enables suppliers to improve the strengths and weaknesses of their own offerings. Product managers receive a qualified basis for the development or revision of their own offers and services.<\/p>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"dashboard-for-analysis\"><summary class=\"accordion-title\">Dashboard for analysis<\/summary><div class=\"accordion-text\">\n<p class=\"wp-block-paragraph\">Many exciting findings only become apparent when the results are evaluated separately according to important customer groups. This allows providers to target their offers to different user segments in a differentiated way. Thanks to the high sample size, subscribers to the study can split the results in the interactive dashboard as they wish and analyse them in detail. In addition, the dashboard shows all pre-clustered verbatim mentions of the respondents.<\/p>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"uscale-focus-studies--a-satisfaction-study-for-each-touchpoint-of-the-e-mobile-customer-journey\"><summary class=\"accordion-title\">USCALE focus studies: A satisfaction study for each touchpoint of the e-mobile customer journey<\/summary><div class=\"accordion-text\">\n<p class=\"wp-block-paragraph\">Since 2018, USCALE has been systematically surveying EV drivers about their expectations and experiences at all touchpoints of the e-mobile customer journey. You can find an overview of all USCALE focus studies <a href=\"https:\/\/uscale.digital\/en\/wp-content\/uploads\/sites\/2\/2026\/09\/UScale-eMobility-Insights-FOKUSSTUDIEN-2026-en.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">HERE<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We show extracts from other studies in the LinkedIn articles by <a href=\"https:\/\/www.linkedin.com\/company\/uscale-gmbh\/\">USCALE <\/a>and <a href=\"https:\/\/www.linkedin.com\/in\/axel-sprenger\/\">Axel S<\/a><a href=\"https:\/\/www.linkedin.com\/in\/axel-sprenger\/\" target=\"_blank\" rel=\"noreferrer noopener\">prenger<\/a>, our company founder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you have any questions, please contact us at <a href=\"mailto:contact@uscale.digital\">contact@uscale.digital<\/a>.<\/p>\n<\/div><\/details><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-grey-background\" id=\"Beratungsgespr\u00e4ch\"><div class=\"wp-block-group__inner-container\">\n<h2 id=\"FreeConsultation\" class=\"wp-block-heading is-style-underlined\">Book a free consultation now<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You have a product idea or already a concept and want to <strong>secure your investment<\/strong>?<br>Your product is ready to launch, and you&#8217;re looking for the best way to <strong>reach your target group<\/strong>?<br>After a successful launch, how can you prioritize which ideas to develop further?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wherever you are with your innovation, let&#8217;s talk. We&#8217;ll quickly see how we can best help you.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-contact-form-7-contact-form-selector main-contact-form\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f40-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"40\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/1411#wpcf7-f40-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"40\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.7\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f40-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<p class=\"form-element\">\n    <select class=\"wpcf7-form-control wpcf7-select\" id=\"anrede\" aria-invalid=\"false\" name=\"anrede\"><option value=\"\">Title<\/option><option value=\"Ms\">Ms<\/option><option value=\"Mr\">Mr<\/option><\/select>\n    <label for=\"anrede\">Title<\/label>\n<\/p>\n\n<p class=\"form-element\">\n    <input placeholder=\" \" size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" id=\"vorname\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"vorname\">\n    <label for=\"vorname\">First name <span class=\"required\">*<\/span><\/label>\n<\/p>\n\n<p class=\"form-element\">\n    <input placeholder=\" \" size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" id=\"nachname\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"nachname\">\n    <label for=\"nachname\">Name <span class=\"required\">*<\/span><\/label>\n<\/p>\n\n<p class=\"form-element\">\n    <input placeholder=\" \" size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" id=\"unternehmen\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"unternehmen\">\n    <label for=\"unternehmen\">Company <span class=\"required\">*<\/span><\/label>\n<\/p>\n\n<p class=\"form-element\">\n    <input placeholder=\" \" size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" id=\"email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"email\">\n    <label for=\"email\">Email address <span class=\"required\">*<\/span><\/label>\n<\/p>\n\n<p class=\"form-element\">\n    <input placeholder=\" \" size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel\" id=\"telefon\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"telefon\">\n    <label for=\"telefon\">Phone<\/label>\n<\/p>\n\n<span id=\"wpcf7-6adce51018a69-wrapper\" class=\"wpcf7-form-control-wrap cf7apps-honeypot-wrap first-name-wrap\" style=\"position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0;\"><label for=\"wpcf7-6adce51018a69-field\" class=\"hp-message\">Please leave this field empty.<\/label><input placeholder=\" \" id=\"wpcf7-6adce51018a69-field\" class=\"wpcf7-form-control wpcf7-text\" type=\"text\" name=\"first-name\" value=\"\" autocomplete=\"new-password\" tabindex=\"1000\" data-cf7apps-tabindex=\"1000\"><\/span>\n\n<p class=\"form-element is-grid-column-2\">\n    <textarea placeholder=\" \" cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" id=\"nachricht\" aria-required=\"true\" aria-invalid=\"false\" name=\"nachricht\"><\/textarea>\n    <label for=\"nachricht\">Message <span class=\"required\">*<\/span><\/label>\n<\/p>\n\n<p class=\"form-element is-grid-full-width\">\n    <label class=\"checkbox privacy-checkbox\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><input placeholder=\" \" type=\"checkbox\" name=\"acceptance-983\" value=\"1\" aria-invalid=\"false\"><\/span><\/span>I agree that my data will be stored and processed for the purpose of contacting me. For more information, please see our  <a href=\"\/privacy-policy\/\">privacy policy<\/a>.<\/label>\n<\/p>\n\n<p class=\"form-element\">\n    <input placeholder=\" \" class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Submit\">\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">* Mandatory fields<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": https:\/\/schema.org,\n  \"@type\": \"Organization\",\n  \"name\": \"USCALE GmbH\",\n  \"url\": https:\/\/uscale.digital,\n  \"logo\": https:\/\/uscale.digital\/wp-content\/uploads\/2022\/10\/cropped-uscale_fav-270x270.png,\n  \"description\": \"USCALE is a market research firm that has specialised exclusively in electric mobility since 2018. Over 100,000 electric car drivers in more than 15 countries were surveyed on their charging behaviour, pain points and expectations.\",\n  \"foundingDate\": \"2018\",\n  \"address\": {\n    \"@type\": \"PostalAddress\",\n    \"streetAddress\": \"Silberburgstra\u00dfe 112\",\n    \"postalCode\": \"70176\",\n    \"addressLocality\": \"Stuttgart\",\n    \"addressCountry\": \"DE\"\n  },\n  \"telephone\": \"+49 711 620014 0\",\n  \"email\": kontakt@uscale.digital,\n  \"sameAs\": [\n    https:\/\/de.linkedin.com\/company\/uscale-gmbh\n  ],\n  \"founder\": {\n    \"@type\": \"Person\",\n    \"name\": \"Axel Sprenger\",\n    \"sameAs\": https:\/\/www.linkedin.com\/in\/axel-sprenger\/\n  },\n  \"knowsAbout\": [\n    \"Electric mobility\",\n    \"Charging infrastructure\",\n    \"Fleet Electrification\",\n    \"Public Charging\",\n    \"Home Charging\",\n    \"Bidirectional charging\",\n    \"EV Customer Journey\",\n    \"Electric vehicle adopter segments\",\n    \"Product-Market-Fit Testing\"\n  ]\n}\n<\/script>\n<script type=\"application\/ld+json\">\n{\n  \"@context\": https:\/\/schema.org,\n  \"@type\": \"Person\",\n  \"name\": \"Axel Sprenger\",\n  \"jobTitle\": \"CEO\",\n  \"worksFor\": {\n    \"@type\": \"Organization\",\n    \"name\": \"USCALE GmbH\",\n    \"url\": https:\/\/uscale.digital\n  },\n  \"sameAs\": https:\/\/www.linkedin.com\/in\/axel-sprenger\/\n}\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>EV TYre study 2025 EV Tyre Study: Experiences and expectations of electric car drivers when buying tyres The EV Tyre Study surveys the experiences of electric car drivers when buying and using tyres. The survey focused on purchase criteria, the tyre purchasing process and satisfaction. Respondents were also asked about their opinion on specific EV [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1411","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>eMobility EV Tyre Study 2025 - uscale.digital<\/title>\n<meta name=\"description\" content=\"EV tyre study 2025: Tyre market in transition: Electric mobility is transforming the tyre market \u2013 those who fail to adapt now will lose out\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uscale.digital\/en\/emobility-tyre-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eMobility EV Tyre Study 2025 - 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