{"id":1411,"date":"2025-04-28T14:51:21","date_gmt":"2025-04-28T12:51:21","guid":{"rendered":"https:\/\/uscale.digital\/en\/?page_id=1411"},"modified":"2025-04-29T12:10:28","modified_gmt":"2025-04-29T10:10:28","slug":"emobility-tyre-study","status":"publish","type":"page","link":"https:\/\/uscale.digital\/en\/emobility-tyre-study\/","title":{"rendered":"eMobility EV Tyre Study 2025"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-red-background\"><div class=\"wp-block-group__inner-container\">\n<h1 class=\"wp-block-heading\" style=\"text-transform:uppercase\">EV TYre study 2025<\/h1>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-grey-background\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:35% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/uscale.digital\/wp-content\/uploads\/2025\/02\/EV-Tyre-Study-1019x1024.jpg\" alt=\"EV Tyre Study\" class=\"wp-image-4368 size-full\"><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading is-style-underlined\" style=\"text-transform:none\">EV Tyre Study: Experiences and expectations of electric car drivers when buying tyres<\/h2>\n\n\n\n<p>The EV Tyre Study surveys the experiences of electric car drivers when buying and using tyres. The survey focused on purchase criteria, the tyre purchasing process and satisfaction. Respondents were also asked about their opinion on specific EV tyres.<\/p>\n\n\n\n<p>The electric car Tyre Study was conducted online in January 2025 among <strong>N = 1,006 e-car drivers<\/strong> in the <strong>DACH region<\/strong>. In addition, the survey was conducted with <strong>N = 501 drivers of combustion vehicles<\/strong> of all brands. This makes it possible to show how e-cars differ from combustion vehicles when it comes to tyres.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/uscale.digital\/wp-content\/uploads\/2025\/04\/EV-Tyre-2025-Ausschnitt.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download Study Excerpt (German version only) <svg class=\"icon\" role=\"img\"><use xlink:href=\"#download\"><\/use><\/svg><\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"wp-block-heading is-style-underlined\">Contents and added value of the EV Tyre Study:<\/h2>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"contents-of-the-ev-tyre-study\"><summary class=\"accordion-title\">Contents of the EV Tyre Study<\/summary><div class=\"accordion-text\">\n<h3 class=\"wp-block-heading\">Segmentation criteria:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vehicle (brand, first registration, company car, employer contribution to charging costs)<\/li>\n\n\n\n<li>Driving habits (kilometres driven per year and per day of the week)<\/li>\n\n\n\n<li>Workshop types<\/li>\n\n\n\n<li>Living situation (type of house, size of the place of residence)<\/li>\n\n\n\n<li>Demographics (age, gender, income)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Tyres:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tyre category (summer\/winter tyres, all-season tyres)<\/li>\n\n\n\n<li>Tyre type (original tyres vs. replaced tyres)<\/li>\n\n\n\n<li>Special EV tyres (awareness, purchase, satisfaction)<\/li>\n\n\n\n<li>Information needs &amp; sources<\/li>\n\n\n\n<li>Contact behaviour when buying tyres<\/li>\n\n\n\n<li>Purchase location &amp; reasons<\/li>\n\n\n\n<li>Tyre replacement<\/li>\n\n\n\n<li>Purchase of used tyres<\/li>\n\n\n\n<li>Tyre satisfaction<\/li>\n\n\n\n<li>Image &amp; awareness of different tyre brands<\/li>\n\n\n\n<li>Driving characteristics of the tyres<\/li>\n<\/ul>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"target-group-of-the-survey\"><summary class=\"accordion-title\">Target group of the survey<\/summary><div class=\"accordion-text\">\n<p>For this study owners and drivers of fully battery-electric e-cars were surveyed. The average holding period of the respondents was 2.5 years. Drivers of combustion engines were surveyed for comparison.<\/p>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"added-value-and-benefit-for-after-sales-organisations-and-workshop-operators\"><summary class=\"accordion-title\">Added value and benefit for after-sales organisations and workshop operators<\/summary><div class=\"accordion-text\">\n<p>The study is primarily aimed at a<strong>fter-sales organisations<\/strong> of <strong>vehicle manufacturers<\/strong> and <strong>importers<\/strong>, <strong>workshop operators<\/strong> and <strong>dealer engineers<\/strong>.<\/p>\n\n\n\n<p>The EV Tyre Study shows the specific information requirements, the selected products and the interest of buyers of an electrical vehicle in special EV tyres. This enables suppliers to improve the strengths and weaknesses of their own offerings. Product managers receive a qualified basis for the development or revision of their own offers and services.<\/p>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"dashboard-for-analysis\"><summary class=\"accordion-title\">Dashboard for analysis<\/summary><div class=\"accordion-text\">\n<p>Many exciting findings only become apparent when the results are evaluated separately according to important customer groups. This allows providers to target their offers to different user segments in a differentiated way. Thanks to the high sample size, subscribers to the study can split the results in the interactive dashboard as they wish and analyse them in detail. In addition, the dashboard shows all pre-clustered verbatim mentions of the respondents.<\/p>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-generic-accordion generic-accordion\"><details id=\"uscale-focus-studies--a-satisfaction-study-for-each-touchpoint-of-the-e-mobile-customer-journey\"><summary class=\"accordion-title\">USCALE focus studies: A satisfaction study for each touchpoint of the e-mobile customer journey<\/summary><div class=\"accordion-text\">\n<p>Since 2018, USCALE has been systematically surveying EV drivers about their expectations and experiences at all touchpoints of the e-mobile customer journey. You can find an overview of all USCALE focus studies <a href=\"https:\/\/uscale.digital\/en\/emobility-customer-studies\/\" target=\"_blank\" rel=\"noreferrer noopener\">HERE<\/a>.<\/p>\n\n\n\n<p>We show extracts from other studies in the LinkedIn articles by <a href=\"https:\/\/www.linkedin.com\/company\/uscale-gmbh\/\">USCALE <\/a>and <a href=\"https:\/\/www.linkedin.com\/in\/axel-sprenger\/\">Axel S<\/a><a href=\"https:\/\/www.linkedin.com\/in\/axel-sprenger\/\" target=\"_blank\" rel=\"noreferrer noopener\">prenger<\/a>, our company founder.<\/p>\n\n\n\n<p>If you have any questions, please contact us at <a href=\"mailto:contact@uscale.digital\">contact@uscale.digital<\/a>.<\/p>\n<\/div><\/details><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>EV TYre study 2025 EV Tyre Study: Experiences and expectations of electric car drivers when buying tyres The EV Tyre Study surveys the experiences of electric car drivers when buying and using tyres. The survey focused on purchase criteria, the tyre purchasing process and satisfaction. Respondents were also asked about their opinion on specific EV [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1411","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>eMobility EV Tyre Study 2025 - uscale.digital<\/title>\n<meta name=\"description\" content=\"EV tyre study 2025: Tyre market in transition: Electric mobility is transforming the tyre market \u2013 those who fail to adapt now will lose out\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uscale.digital\/en\/emobility-tyre-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eMobility EV Tyre Study 2025 - uscale.digital\" \/>\n<meta property=\"og:description\" content=\"EV tyre study 2025: Tyre market in transition: Electric mobility is transforming the tyre market \u2013 those who fail to adapt now will lose out\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uscale.digital\/en\/emobility-tyre-study\/\" \/>\n<meta property=\"og:site_name\" content=\"uscale.digital\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-29T10:10:28+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/uscale.digital\\\/en\\\/emobility-tyre-study\\\/\",\"url\":\"https:\\\/\\\/uscale.digital\\\/en\\\/emobility-tyre-study\\\/\",\"name\":\"eMobility EV Tyre Study 2025 - uscale.digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/uscale.digital\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/uscale.digital\\\/en\\\/emobility-tyre-study\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/uscale.digital\\\/en\\\/emobility-tyre-study\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/uscale.digital\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/EV-Tyre-Study-1019x1024.jpg\",\"datePublished\":\"2025-04-28T12:51:21+00:00\",\"dateModified\":\"2025-04-29T10:10:28+00:00\",\"description\":\"EV tyre study 2025: Tyre market in transition: Electric mobility is transforming the tyre market \u2013 those who fail to adapt now will lose out\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/uscale.digital\\\/en\\\/emobility-tyre-study\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/uscale.digital\\\/en\\\/emobility-tyre-study\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/uscale.digital\\\/en\\\/emobility-tyre-study\\\/#primaryimage\",\"url\":\"https:\\\/\\\/uscale.digital\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/EV-Tyre-Study-1019x1024.jpg\",\"contentUrl\":\"https:\\\/\\\/uscale.digital\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/EV-Tyre-Study-1019x1024.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/uscale.digital\\\/en\\\/emobility-tyre-study\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/uscale.digital\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"eMobility EV Tyre Study 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/uscale.digital\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/uscale.digital\\\/en\\\/\",\"name\":\"uscale.digital\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/uscale.digital\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"eMobility EV Tyre Study 2025 - uscale.digital","description":"EV tyre study 2025: Tyre market in transition: Electric mobility is transforming the tyre market \u2013 those who fail to adapt now will lose out","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/uscale.digital\/en\/emobility-tyre-study\/","og_locale":"en_US","og_type":"article","og_title":"eMobility EV Tyre Study 2025 - uscale.digital","og_description":"EV tyre study 2025: Tyre market in transition: Electric mobility is transforming the tyre market \u2013 those who fail to adapt now will lose out","og_url":"https:\/\/uscale.digital\/en\/emobility-tyre-study\/","og_site_name":"uscale.digital","article_modified_time":"2025-04-29T10:10:28+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/uscale.digital\/en\/emobility-tyre-study\/","url":"https:\/\/uscale.digital\/en\/emobility-tyre-study\/","name":"eMobility EV Tyre Study 2025 - uscale.digital","isPartOf":{"@id":"https:\/\/uscale.digital\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/uscale.digital\/en\/emobility-tyre-study\/#primaryimage"},"image":{"@id":"https:\/\/uscale.digital\/en\/emobility-tyre-study\/#primaryimage"},"thumbnailUrl":"https:\/\/uscale.digital\/wp-content\/uploads\/2025\/02\/EV-Tyre-Study-1019x1024.jpg","datePublished":"2025-04-28T12:51:21+00:00","dateModified":"2025-04-29T10:10:28+00:00","description":"EV tyre study 2025: Tyre market in transition: Electric mobility is transforming the tyre market \u2013 those who fail to adapt now will lose out","breadcrumb":{"@id":"https:\/\/uscale.digital\/en\/emobility-tyre-study\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/uscale.digital\/en\/emobility-tyre-study\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/uscale.digital\/en\/emobility-tyre-study\/#primaryimage","url":"https:\/\/uscale.digital\/wp-content\/uploads\/2025\/02\/EV-Tyre-Study-1019x1024.jpg","contentUrl":"https:\/\/uscale.digital\/wp-content\/uploads\/2025\/02\/EV-Tyre-Study-1019x1024.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/uscale.digital\/en\/emobility-tyre-study\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/uscale.digital\/en\/"},{"@type":"ListItem","position":2,"name":"eMobility EV Tyre Study 2025"}]},{"@type":"WebSite","@id":"https:\/\/uscale.digital\/en\/#website","url":"https:\/\/uscale.digital\/en\/","name":"uscale.digital","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/uscale.digital\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/uscale.digital\/en\/wp-json\/wp\/v2\/pages\/1411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uscale.digital\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/uscale.digital\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/uscale.digital\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/uscale.digital\/en\/wp-json\/wp\/v2\/comments?post=1411"}],"version-history":[{"count":4,"href":"https:\/\/uscale.digital\/en\/wp-json\/wp\/v2\/pages\/1411\/revisions"}],"predecessor-version":[{"id":1420,"href":"https:\/\/uscale.digital\/en\/wp-json\/wp\/v2\/pages\/1411\/revisions\/1420"}],"wp:attachment":[{"href":"https:\/\/uscale.digital\/en\/wp-json\/wp\/v2\/media?parent=1411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}