Whitepaper on the relevance of charging offers in the retail sector


If it stands, it charges. e-car drivers want to charge where they park anyway – even when shopping.


Even though a majority of today’s e-car drivers (76%) have a charging option at home, they also regularly use public and semi-public charging options. True to the motto “When it’s standing, it’s charging”, today’s e-car drivers show flexible charging behaviour and use almost every opportunity to charge. One thing in particular is becoming clear: semi-public charging services, such as in retail outlets, are gaining in importance. 30% of all e-car drivers use regular charging facilities in customer car parks.

UScale is a partner of the EHI initiative Mobility in Retail

To advance this important topic, UScale has been a partner of the EHI Retail Institute since 2020 and supports the EHI initiative Mobility in Retail. The aim of the cooperation is to support the trade in the best possible way in the development and implementation of charging solutions that meet user requirements and wishes.

Together with the EHI Retail Institute, we have identified opportunities and expectations for charging offers in retail and compiled them in a white paper. The white paper and some selected findings can be found here.

About the EHI Retail Institute

The EHI Retail Institute is a research and consulting institute for the retail industry and its partners with around 80 employees. Its international network comprises around 850 member companies from the retail, consumer and capital goods industries as well as service providers. EHI collects important key figures for stationary and online retail, identifies trends and develops solutions.

The company was founded in 1951. President is Markus Tkotz, Managing Director is Michael Gerling. GS1 Germany is a subsidiary of the EHI and the Markenverband and coordinates the allocation of the Global Trading Item Number (GTIN, formerly EAN) in Germany. In cooperation with EHI, Messe Düsseldorf organises EuroShop, the world’s leading capital goods trade fair for the retail sector, EuroCIS, where the latest products, solutions and trends in IT and security technology are presented, and China-in-store for Asian retail in Shanghai.

About the EHI initiative Mobility in Retail

With this initiative, EHI and its partners are addressing the topic of electromobility and charging stations at the point of sale. The aim of the initiative is to inform the trade about already existing concepts and solutions, to develop them further and to identify strengths and weaknesses of the respective systems. Partners of the Initiative 2021 are ABB, CCV, Coneva, Has to be, HDE, Klimaschutzoffensive des Handels, Maschinenfabrik Rheinhausen, Pfalzwerke and UScale.

UScale focus studies: User studies on electromobility

Since 2018, UScale has been systematically surveying e-car drivers about their expectations and experiences at all touchpoints of the e-mobile customer journey. For more information on the UScale focus studies, please see HERE.

If you have any questions, please contact us at contact@uscale.digital.