Every company has customer knowledge. Only a small part of it is used to improve products and services and to exploit revenue potential. Why?
At UScale, we are convinced that customer orientation does not belong in Sunday speeches and keynotes, but in daily work. However, this can only be achieved if the subjective customer opinions are translated into hard management metrics and concrete actions. Let us be your translator.
At UScale, we have developed a tailor-made customer design for innovative products and services with our university partners. We prepare the customer’s view in a way that everyone in the company can work with it in concrete terms:
For investors and project managers, we deliver a statement about the customer acceptance of their product, which can directly be translate in market diffusion and revenue.
For product managers, we provide a KPI to control the target dimension “customer” in the project.
Engineers and IT developers receive concrete input which can be directly translated into the product spec.
Marketing and Sales will be provides with those messages that are most successful in placing and selling an innovation in the market.