CUSTOMER ORIENTATOIN

MAKING THE CUSTOMER TANGIBLE

MOTIVATION

WHAT DRIVES US

The customer is too important to leave it to research and marketing.

We make the customer's view tangible in a way that all ressorts of the company can work with it.

IN BLIND FLIGHT

CUSTOMERS HARDLY PLAY A ROLE IN THE DEVELOPMENT OF INNOVATIVE OFFERS
It is now standard, to involve customers in design thinking workshops during the concept phase. Shortly before the market launch, test customers will look for bugs and usability problems. After launch, companies start to field traditional satisfaction surveys.

Customer ratings in the app stores show that this is not enough. Too often, it is not possible to bring convincing offers to the market.

The result is low usage rates and a low willingness to pay. Monetization potentials are not exploited and even the most patient controllers ask for the business case at some point.

In addition, there is a considerable loss of image for providers, who would have liked to showcase innovation and digitalisation competence.

LOST IN TRANSLATION

MANAGERS AND DEVELOPERS ARE MISSING A TRANSLATOR

Every company has customer knowledge. Only a small part of it is used to improve products and services and to exploit revenue potential. Why?

At UScale, we are convinced that customer orientation does not belong in Sunday speeches and keynotes, but in daily work. However, this can only be achieved if the subjective customer opinions are translated into hard management metrics and concrete actions. Let us be your translator.

At UScale, we have developed a tailor-made customer design for innovative products and services with our university partners. We prepare the customer’s view in a way that everyone in the company can work with it in concrete terms:

For investors and project managers, we deliver a statement about the customer acceptance of their product, which can directly be translate in market diffusion and revenue.

For product managers, we provide a KPI to control the target dimension “customer” in the project.

Engineers and IT developers receive concrete input which can be directly translated into the product spec.

Marketing and Sales will be provides with those messages that are most successful in placing and selling an innovation in the market.