Marketing of e-cars, infrastructure and
services of eMobility

eMobility is not coming. It is here.

The years-long discussion about whether battery electric cars are the right way into the future of individual mobility has come to an end. The car world will not get past electromobility. Therefore, what is most relevant for market participants is what drivers who are now considering buying an e-car think.

At UScale, we regularly conduct extensive surveys on all touchpoints of the e-mobile customer journey and know exactly what e-car drivers need and want.

In this white paper you will learn

• how you, as a marketer of e-vehicles, infrastructure and services, can most successfully address customers,
• which key messages early adopters pay particular attention to, and
• which target segments are reached in the best way.