Market Research on Electromobility: Studies, statistics, evaluations


Standardised customer surveys on the eMobility customer journey.

Market research: UScale studies on electromobility

Market research: UScale studies on electromobility For this purpose, UScale conducts surveys among electric car drivers. Study topics are the experiences of e-car drivers in finding information, buying and using the electric car and infrastructure. These surveys are conducted regularly and collected data is evaluated and the results are summarised in studies.

The aim of the buyer and user surveys is to measure customer satisfaction and to quickly identify trends in the ramp-up of electromobility. UScale makes the results available to providers of electric cars, infrastructure and services. This would enable manufacturers of electric cars and charging infrastructure to improve their products and offerings.

Market research on electromobility
Market research on electromobility

Studies on battery electric vehicles (BEV) and plug-in hybrids (PHEV)

The focus of the UScale studies is on fully battery electric vehicles (BEV). Studies on plug-in hybrids (PHEV) are available on selected topics. Studies on hydrogen drives can be carried out on request.

UScale studies show the behaviour of today’s electric car drivers. These belonged to the group of innovators and early adopters. These data can be used to derive forecasts about future customer wishes.

Surveys on the retail of electric cars

The studies survey expectations and experiences of e-car drivers in all phases of the purchase process. This enables manufacturers, resellers, dealers and workshops to align their products, services and processes specifically to the wishes of their customers.

After the purchase, the studies collect data on user behaviour, usage habits, problems during use and recommendations of electric car drivers to the manufacturers.

The answers to questions about the type of drive (e.g. fully electric, PHEV or hydrogen), the models of the electric car brands or the behaviour at charging stations give us information about possible future scenarios.

Customer satisfaction among e-car drivers

Are the respondents satisfied with the current range of electric car models and their possibilities? Our market research on electric mobility shows that e-car drivers are not satisfied with the current vehicle models.

Our studies provide information on user behaviour, annual mileage, actual consumption and differences in range between summer and winter, charging behaviour and the use of relevant features and functions in the e-car. These include driving modes, recuperation, ECO-Trainer, operating concepts and display concepts of the e-cars as well as heating, air conditioning and pre-conditioning. Another focus of the survey is the use of vehicle apps to control and monitor the charging process.

The analyses of the data and recommendations from customers show that manufacturers are still leaving a lot of potential untapped.

Statistics on charging behaviour

Another focus of the UScale studies is the charging behaviour of e-car drivers. The data provides information on usage habits when charging at home, in public and at work.

For public charging, the analyses show the preferences of the charging services used (eMobility service providers), the actual vs. desired payment options (charging card, charging chip, ad-hoc payment, payment with the charging app, Plug&Charge and SMS payment. The customer feedback shows in detail the various charging problems. In addition, it becomes clear who the users hold responsible for the problems and how they try to solve their problems.

Added value of market research on electromobility for developers, manufacturers and marketers

Electromobility is growing rapidly. Providers of vehicles, charging services and new business models around e-mobility want to profit from the boom.

Providers can only be successful if they offer the right services. To do this, they need to know user behaviour precisely, develop the right solutions and address the right target groups. UScale studies provide the relevant information. In this way, providers can save time and costs, benefit from competitive advantages and grow disproportionately.

Today’s offers show thatcustomer involvement is not yet sufficiently used in the development of offers.

We offer: Market research on electromobility

We offer: Market research for standardised studies on the most important touchpoints of the customer journey in electromobility.

UScale conducts in-depth studies on all touchpoints of electromobility. Each study includes feedback from over 1000 EV drivers. You can find an overview of all studiesin the E-Mobility tab. Important results can be found in various media, such as WirtschaftsWoche and in social media.

You will receive a detailed results report from UScale for all studies. If you wish, we will carry out additional evaluations of correlations of all data collected for you.

Ad-hoc research on electromobility

If our focus studies cannot answer your questions, we offer tailor-made surveys on your specific issue. You are welcome to use our panel of over 1500 e-car drivers.

Studies, analyses and statistics on electromobility
Studies, analyses and statistics on electromobility

Are you also looking for study data, statistical evaluations and analyses on electric car use for your company? Then you will be interested in our data of electric car drivers and the corresponding recommendations!

Thanks to our direct-to-customer surveys, we have first-hand results. Facts that can be used to steer the development of your business field in the right direction at an early stage.

Our offer to energy suppliers and manufacturers of charging technology, software and electric cars

If you too would like to understand your customers in electromobility, please contact us. We provide you with the current data you need for this.

UScale GmbH

UScale conducts market research on electromobility
Phone. +49 7152 564773 0711-620014-0

Wizemann Space
Quellenstrasse 7a
D – 70376 Stuttgart