INNOVATIONS

INCREASING THE PRODUCT-MARKET-FIT

OUR APPROACH

FOCUS ON PRODUCT MARKET FIT IN ALL LIFECYCLE PHASES.

MANY INNOVATIONS AND NEW BUSINESS MODELS FLOP. WHY?

A recent post-mortem analysis by the High-Tech Founder’s Fund (HTGF) examined the reasons for failed investments by the HTGF (LINK). The most common reason for failure was the lack of product market fit.

A similar conclusion is found in an investigation by the Tech Market Intelligence Platform CB Insights (LINK). At number 1 of the “Top 20 Reasons Why Startups Fail” is also “No Market Need”, i.e. the missing product market fit.

Why is that?

The main problem, we believe, is that there are no key figures (KPIs) and tools for controlling and managing “customer orientation”. While time and budget are very easy to measure, the product market fit is very difficult to quantify.

With the PAIN-GAIN approach, we have solved this problem.

HTGF - Post Mortem Analysis
Product-Market-Fit-EN

YOU HAVE AN INNOVATIVE PRODUCT THAT YOU WANT TO MARKET?

In partnership with various universities, we have developed an innovative, agile approach for measuring and optimizing customer acceptance.

We identify drivers and barriers to using your innovative product, service or business model. This way we identify and prioritize the most important levers for your the success of your product.

Our approach works across the entire process chain, from development to market launch and market penetration.

OUR OFFER

SCALE. CONTROL. MAXIMIZE.

SCALE

YOUR USERS AND CUSTOMERS.

WE TRANSLATE THE CUSTOMER VIEW INTO A KEY FIGURE.

PAIN & GAIN

The success of a product or service depends on the added value which a customer sees in the offer (GAIN) and the effort that the customer has to make in order to use this offer (New PAIN).

CUSTOMER KPI

From the ratio of GAIN to New PAIN, we create a key figure, the Pain Gain Index (PGI), which correlates with customer acceptance.

IMPLEMENT

We determine the Pain Gain Index for your business models, innovations, products, features and services. During development and in the field phase.

MONETIZE

We will show you the levers for more conversion and faster diffusion and accompany you during implementation.
Pain-Gain-Index can be used as a KPI for customer acceptence of digital business models

CONTROL

THE USER’S PERSPECTIVE IN YOUR PROJECT.

WITH THE PAIN-GAIN-INDEX, YOU MANAGE THE CUSTOMER ACCEPTANCE ALONG THE TOTAL LIFE CYCLE.

DEVELOPMENT

In the development phase, we use the Pain Gain Index to measure the customer’s view and identify the most important levers to increase acceptance.

Based on your methods for ideation such as design thinking, the Pain Gain Approach defines customer-oriented requirements and specs.

LAUNCH

Prior to launch, we Pain Gain approach identifies the most promising Unique Selling Propositions (USPs) for marketing.

MARKET PHASE

After market launch, we show you how to increase customer loyalty and conversion and conquer the next customer segment.

MAXIMIZE

REVENUE AND MARKET SHARE.

DETERMINE THE PRICE READINESS OF YOUR CUSTOMERS AND CONQUER THE NEXT CUSTOMER SEGMENT.

INCREASE THE NUMBER OF ACTIVE CUSTOMERS

We’ll show you how to increase the share of active users and conquer one segment at a time. This improves the business case and your competitive edge.

SAVE TIME AND MONEY

Our approach helps you and your project to design your digital business model right from the start.

POTENTIALS FOR MONETARISATION

The Pain Gain Index tells you if and to what extent customers are willing to pay for your offer. If not, find out why.

OUR CUSTOMERS

WHO BENEFITS FROM OUR SERVICES

INVESTORS

We conduct due diligence from the customer’s point of view and validate the business case of your investment.

RESEARCH

We provide a proven method for evaluating drivers and barriers of innovative products from a customer perspective.

PRODUCT MANAGEMENT

We identify the levers for maximum customer acceptance and use. This way ensure that you meet your sales targets.

REQUIREMENTS DEFINITION

We support engineers and IT in translating customer requests into specifications.

MARKETING

We determine which messages to use in order to successfully address your target groups.

SALES

We show the levers to increased conversion and conquering of the next customer segment.