WE TRANSLATE THE CUSTOMER VIEW INTO A KEY FIGURE.
PAIN & GAIN
The success of a product or service depends on the added value which a customer sees in the offer (GAIN) and the effort that the customer has to make in order to use this offer (New PAIN).
From the ratio of GAIN to New PAIN, we create a key figure, the Pain Gain Index (PGI), which correlates with customer acceptance.
We determine the Pain Gain Index for your business models, innovations, products, features and services. During development and in the field phase.
We will show you the levers for more conversion and faster diffusion and accompany you during implementation.