Electric Vehicle Benchmarking Study


The UScale Electric Vehicle Benchmarking Study shows the usage behaviour and satisfaction of electric car drivers with their e-car. The study is based on a survey of e-car drivers on all use cases, features and functions of electric driving.

The EV Benchmarking Study on features and technical concepts of electric cars

There are no comprehensive studies, data and analyses on user satisfaction to date. That’s why we at UScale have now, for the second time, comprehensively interviewed male and female e-car drivers about their models and let them have their say in detail.

In total, over 2800 electric car drivers responded. This makes the UScale electric car benchmarking study the most comprehensive, detailed and accessible cross-competition survey on e-cars in the German-speaking region.

Study topics: e-specific features and use cases

In the study, participants were asked about the most important functions and use cases for e-mobility:

  • Driving functions (ECO mode, recuperation)
  • Insulation of driving and functional noises
  • Display and control concept
  • Navigation (route planning, load planning)
  • Connect-App
  • Charging management and charging problems
  • Air conditioning and pre-conditioning
  • Charging cable stowage

Structure of the EV Benchmark Study

For each topic, participants were asked about their usage habits, problems with usage and their perception of “concept maturity”. At the end of each topic, participants were able to make recommendations for their brand’s development departments.

The questionnaire contained sufficient free text fields, of which the respondents made extensive use. Thus, more than 20,000 detailed explanations, some of them very detailed, show where the problems lie and what the manufacturers have to do.

Target group of the electric vehicle benchmarking study

All respondents rated their own e-car. The average holding period was one year. The participants therefore had sufficient experience with their car at the time of the survey.

The survey contains feedback on the most important premium brands Audi, BMW, Mercedes, Polestar and Tesla in a sufficient sample. Among the non-premium brands, sufficient samples are available for the brands Hyundai, Kia, Mazda, Mini, Nissan, Opel, Peugeot, Renault, Skoda, Smart and VW.

Car manufacturers and suppliers get customer feedback for their product management and development

Combustion engines have been optimized for over 130 years. In comparison, electric cars are in the early stages of development. There are still no standards for many functions and features. R&D departments therefore need structured feedback from the customer.

Car manufacturers (OEM), suppliers and development partners are investing a lot of money in new platforms, modules and components. Therefore, it is important for the development of manufacturers to know the customer’s opinion early and systematically. Due to the high number of models, users of the study can compare all evaluated features and concepts across brands. This provides developers and product managers with an evaluation of which brand offers the most convincing solutions for each function.

Added value and benefits for car manufacturers (OEMs), suppliers and development partners

The added value of the electric car benchmark study for vehicle manufacturers, system suppliers and development service providers is obvious. Those who develop product concepts that are valued by users lay the foundation for successful vehicle sales and additional business models.

The variety of models is still small. The UScale EV Retail Study shows that buyers of e-cars are less brand-bound than buyers of combustion cars. Convincing product concepts therefore contribute to increasing the company’s own market share in the growing market.

It is crucial that developers know the dos and don’ts from the customer’s point of view. This allows them to mirror their solutions, ideas, concepts and variants against the customer’s opinion. This gives them certainty when making decisions before specifications and product specifications are drawn up.

If manufacturers focus on the right concepts right from the start, you save time and money. If this does not succeed, there will be high costs for changes within the framework of model years and model maintenance.

In addition to car manufacturers, the data is also highly relevant for system suppliers and development service providers. To develop convincing solutions, suppliers must themselves seek contact with customers and understand what customers want.

In summary, the study shows that there is still a great need for action. If we succeed in developing convincing vehicle concepts, then nothing will stand in the way of the further ramp-up of eMobility.

UScale focus studies: User studies on electromobility

Since 2018, UScale has been systematically questioning e-car drivers about their expectations and experiences at all touchpoints of the e-mobile customer journey. For more information on the UScale focus studies, please see HERE.

More information on the results of the Electric Vehicle Benchmarking Study can be found HERE.

If you have any questions, please contact us at contact@uscale.digital.