UNDERSTAND THE CUSTOMER IN THE ECO-SYSTEM OF eMOBILITY.
The eco-system of eMobility is significantly larger than that of the traditional automotive world. Therefore, eMobility will only make a breakthrough if vehicles, infrastructure and services each perform as expected and at the same time function seamlessly.
The market share is still low. This make it all the more important to get the customer’s view right from the start. Only those who successfully solve today’s pain points can win the customers of tomorrow.
There are still only a few users on the market. This makes interviews difficult. UScale therefore builds a panel specifically with EV drivers and regularly conducts standardized surveys on the most important touchpoints.