eMOBILITY

CUSTOMER ORIENTATION DURING DIFFUSION

OUR APPROACH

CAPTURE ALL TOUCHPOINTS

UNDERSTAND THE CUSTOMER IN THE ECO-SYSTEM OF eMOBILITY.

The eco-system of eMobility is significantly larger than that of the traditional automotive world. Therefore, eMobility will only make a breakthrough if vehicles, infrastructure and services each perform as expected and at the same time function seamlessly.

The market share is still low. This make it all the more important to get the customer’s view right from the start. Only those who successfully solve today’s pain points can win the customers of tomorrow.

There are still only a few users on the market. This makes interviews difficult. UScale therefore builds a panel specifically with EV drivers and regularly conducts standardized surveys on the most important touchpoints.

eMob - Customer Journey EN

OUR OFFER

SCALE. CONTROL. MAXIMIZE.

SCALE

THE EV DRIVER.

TALKING TO USERS INSTEAD OF TALKING ABOUT THEM.

We systematically ask EV drivers about their experiences with the entire eco-system of eMobility. For this purpose, we offer a detailed study for every relevant touchpoint of the e-mobile customer journey:

In addition, we offer our panel with over 1000 experienced EV drivers for specific questions of our clients.

CONTROL

YOUR CUSTOMER KPIs.

YOU CAN'T CONTROL WHAT YOU CAN'T MEASURE.

We regularly interview EV drivers and show you how your brand performs compared to your competitors.

We will show you where your offer performs sub-par and where your potential lies.

All our studies deliver KPIs for benchmarking. This allows you to manage your eMobility projects with our customer KPIs. For this purpose, we supply the concrete control levers for technology, IT, product management and process development.

MAXIMIZE

SALES AND CUSTOMER ENGAGEMENT.

DOING THE RIGHT THINGS RIGHT.

For your success, you need to quickly attract as many EV users as possible for your eco-system and keep them there.

We will show you the levers and where your chances for more sales and customer loyalty lie.

We are happy to help you with the development of measures and evaluation. This ensures that your investments also securely improve your business case.

Touchpoint charging column

OUR CUSTOMERS

WHO BENEFITS FROM OUR SERVICES.

UTILITIES

We show you, why which EV drivers use which charging services and how your offer compares to your competitors.

MOBILITY SERVICE PROVIDER

We deliver EV drivers’ expectations and experiences with roaming and charging.

OEMs AND IMPORTERS

We track what EV drivers like about their vehicles, CONNECT apps and services and what bothers them.

MULTI-CHANNEL RETAIL

We track EV drivers expectations and experiences in retail, what is important and how you can increase your market share.