Product-Market Fit of Innovations:
An agile test procedure

Innovations are the future. But only if the market accepts them.

Investments in innovative products, services and/or business models are crucial for the survival of companies, and not just because of digitalisation and the energy and mobility transition. However, these are only successful if they are accepted by the market. If the products developed fail, it is almost always because the founders and those responsible do not know the market well enough. The problem: Lack of customer orientation .

In this white paper you will learn

• how customer acceptance and product-market fit of innovative products, services and business models are measured,
• how innovative ideas are prioritised and
• how diffusions can be accelerated in the field.